{"id":102267,"date":"2022-09-21t12:00:58","date_gmt":"2022-09-21t16:00:58","guid":{"rendered":"\/\/www.g005e.com\/?p=102267"},"modified":"2024-08-07t23:10:32","modified_gmt":"2024-08-08t03:10:32","slug":"how-to-get-into-your-own-cpa-practice","status":"publish","type":"post","link":"\/\/www.g005e.com\/2022\/09\/21\/how-to-get-into-your-own-cpa-practice\/","title":{"rendered":"how to get into your own cpa practice"},"content":{"rendered":"

\"\"<\/a>bonus: 14 tips on getting your first clients.<\/strong><\/p>\n

by ed mendlowitz<\/i>
\n101 questions and answers: managing an accounting practice, the complete 2-volume set<\/i><\/a><\/p>\n

q: <\/strong>i am working for a cpa firm, but would like to get into my own practice. can you give me some suggestions?<\/strong><\/p>\n

more:<\/b><\/strong> 15 tips for novice managers<\/a> | why no one listens to you<\/a> | how to stop yourself<\/a> | how to handle referrals with attorneys<\/a> | why checklists?<\/a> | thirteen things to know before selling your practice<\/a>
\n\"goprocpa.com\"exclusively for pro members. <\/span><\/strong>log in here<\/a> or 2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n

a:<\/strong> essentially, you have three options (four if you count my pet project, but i won\u2019t belabor it).
\n
\n1. buy a practice.<\/strong>
\n<\/strong><\/p>\n

any practice you buy should provide about half of your necessary current income.<\/p>\n

the remainder of your needed income should be financed by your savings or loans.<\/p>\n

you need to set up a plan to meet with people who can either become clients, or refer clients to you. from what i\u2019ve seen, most people will build their practice to a point where they are making a living no later than the end of the second year of being in business.<\/p>\n

an alternative to personal door knocking is to advertise. however, that needs a skill few have. i have not seen too many cpa ads that have generated revenue, but i\u2019ve seen enough to know that the right advertising program works and produces new clients. most of the cpa firm ads are announcements of their being there, goodwill ads, yellow page or internet site ads, or branding ads. advertisements should be designed to get business leads. my experiences in advertising have included complete failures with some methods, and tremendous successes with others. some of my ads have not produced immediate success, but have yielded profits because of the longevity of the clients obtained through the advertising. also, be aware that advertising is not marketing \u2013 it is one part of an overall marketing program.<\/p>\n

to support yourself, you can try to get some per diem work; however, this will take you away from the marketing that i feel is necessary to get your practice up to your break-even living level. the per diem will add time to any growth target.<\/p>\n

consider the shortfall in your salary your investment in the practice. and keep my two-year target in sight, and work at it.<\/p>\n

there is a difficulty in buying a practice if you have no experience running a business that buying the franchise (see next item) eliminates. a sizable side practice will provide the confidence the seller will need to trust you for the balance of the purchase price.<\/p>\n

2. buy a tax preparation franchise.<\/strong>
\n<\/strong><\/p>\n

there are many available and these can provide reasonable income and entree into business. this method is a single path to a segment of the cpa business, but it is a start and will allow plenty of time after tax season to market your other areas of expertise. many people think that having a storefront for a business location eliminates other methods of soliciting business such as knocking on doors or asking for referrals. it doesn\u2019t, it just is another and easier way to get tax return clients.<\/p>\n

3. start from scratch with clients you moonlighted with.<\/strong><\/p>\n

and if you have no clients, then what makes you think you can get clients to develop your practice? work per diem a maximum three days a week \u2013 you\u2019ll need the other days to do work, network and get business.<\/p>\n

use your moonlighted clients as a base to merge into an established practice.<\/p>\n

3<\/strong>\u00bd<\/strong>. buy a cpa practice franchise.<\/strong>\u00a0<\/strong><\/p>\n

i think this can be very effective, if they exist.<\/p>\n

my idea of a retail location that will perform full-service accounting work is the \u201caccounting store.\u201d<\/p>\n

this idea is to start a storefront full-service cpa practice. i\u2019ve had the idea for many years and have suggested it to quite a few young accountants, but no one ever tried it. if you think you would like to try it, contact me<\/a> and i\u2019ll share what i\u2019ve put together.<\/p>\n

14 techniques to get your first clients in a new practice<\/strong><\/p>\n

    \n
  1. call or speak to everyone you know to let them know you just started your practice and would appreciate any referrals.<\/li>\n
  2. and give them either two or three business cards,<\/li>\n
  3. or a simple flyer with your contact information and qualifications and\/or services performed.<\/li>\n
  4. if some of the people you know are in business, instead of calling, stop in at their office; tell them you were passing by or saw someone in the area; and tell them the good news about your practice, and would appreciate any referrals or business opportunities. don\u2019t spend more than 10 minutes with them \u2013 you dropped in unexpectedly and shouldn\u2019t take them away from what they were doing for more than 10 minutes.<\/li>\n
  5. for attorneys, call and tell them you would like to stop by for 10 minutes, ask when and then tell them the good news.<\/li>\n
  6. also, contact everyone you\u2019ve ever met.<\/li>\n
  7. don\u2019t overlook bankers. contact every one you ever met. mostly they won\u2019t be able to help you, but out of 25 bankers, you should get at least one referral for something.<\/li>\n
  8. other types of people who can refer business are insurance agents, financial planners, business brokers, other accountants (particularly from larger firms and from firms you worked for), owners of restaurants you are known at (yes, i\u2019ve gotten clients this way), and copier and scanner salespeople. do you get the idea? everybody you have ever had contact with.<\/li>\n
  9. join chambers of commerce and networking groups and attend every meeting. your frequent attendance will make people depend on seeing you. this is when someone knows he or she will see you and he or she could casually bring up a matter without incurring an obligation. when people call with a question, they could feel there is some sort of obligation even if it is to explain why they need the answer or why they are not going forward with you; but at a networking meeting, it is a no-obligation exploratory conversation.<\/li>\n
  10. use your contacts as currency. when you make referrals of your clients to someone, make sure they appreciate why you selected them and ask them to keep you in mind if they can refer something to you.<\/li>\n
  11. i don\u2019t think it is necessary to see people for breakfast or lunch, unless you know them well and they\u2019ve already referred business to you.<\/li>\n
  12. set up an email message to send to your referrers. you can establish a blog (with wordpress, such as i have) but to reach your list directly, you should email them the posting. make your blogs short \u2013 not longer than the gettysburg address \u2013 and send them as bcc (blind copies). this way you know they get it \u2013 for blogs they need to sign up and many won\u2019t do that. i\u2019ve had people contacting me with referrals who i believe only thought of me at that moment because of the email from me.<\/li>\n
  13. find something to postal-mail your contacts and always write a personal note. you can send reprints of articles you wrote, articles you wrote that were not published but can be presented in a similar format, newspaper and magazine articles, books, a newsletter, or something related to their hobby or individual interests. try to do this at least once every six weeks. fyi, many times i buy multiple copies of a magazine or newspaper and rip out the article i want to send. doing this makes it look like i personally sent them my copy from my newspaper or magazine and that it is not a \u201cmass-produced\u201d mailing.<\/li>\n
  14. i try to call people or send an email on their birthday. this has lost some effect since facebook now reminds people of their friends\u2019 birthdays. however, i still like to do this and in some cases, it gives me an opportunity to speak with someone i\u2019ve been out of touch with.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    bonus: 14 tips on getting your first clients.<\/strong><\/p>\n

    by ed mendlowitz<\/i>
    \n    101 questions and answers: managing an accounting practice, the complete 2-volume set<\/i><\/a><\/p>\n","protected":false},"author":1341,"featured_media":99720,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[1908,3120,3002,2369],"tags":[],"class_list":["post-102267","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management","category-pro-member-exclusive","category-special","category-entrepreneurial"],"acf":[],"yoast_head":"\nhow to get into 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