{"id":101549,"date":"2022-09-22t12:00:59","date_gmt":"2022-09-22t16:00:59","guid":{"rendered":"\/\/www.g005e.com\/?p=101549"},"modified":"2024-08-07t23:10:31","modified_gmt":"2024-08-08t03:10:31","slug":"what-do-your-clients-say-about-you","status":"publish","type":"post","link":"\/\/www.g005e.com\/2022\/09\/22\/what-do-your-clients-say-about-you\/","title":{"rendered":"wanna know what clients say about you?"},"content":{"rendered":"

if they can’t communicate your value, referrals will be tough.<\/b><\/p>\n

\"\"<\/p>\n

by russ alan prince<\/em><\/p>\n

accounting services are commodities, but that does not mean that accountants are inherently fungible. without question, some accountants are better than others. <\/span><\/p>\n

that said, a large majority of accountants are unable to differentiate themselves from their competitors. many times even when they are more capable, they blend in with the morass of mediocre accountants.<\/span><\/p>\n

more: <\/b>what level of advice do entrepreneurs need?<\/a> | three approaches to investment consulting<\/a> | the role of the personal cfo<\/a> | three components of collaborative wealth management<\/a> | cashing out: your business clients\u2019 five big issues<\/a>
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the reason is simple. very few accountants are proficient at communicating their value to their clients. think of your situation. what value are you providing your various clients? now, if those clients were asked what value they were receiving from you, how much alignment would there be?<\/span>
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\nif your services are basic such as filing taxes, there tends to be a lot of alignment. on the other hand, if you are providing more expertise, such as sophisticated tax planning, the degree of alignment diminishes considerably. while your clients may recognize you are doing more for them, they tend not to understand how much more.\u00a0<\/span><\/p>\n

when clients fail to understand the value you provide, it can be severely detrimental to your practice in several ways, including:<\/span><\/p>\n