{"id":100832,"date":"2022-08-21t12:00:21","date_gmt":"2022-08-21t16:00:21","guid":{"rendered":"\/\/www.g005e.com\/?p=100832"},"modified":"2024-08-07t23:10:41","modified_gmt":"2024-08-08t03:10:41","slug":"hook-your-firm-on-cas","status":"publish","type":"post","link":"\/\/www.g005e.com\/2022\/08\/21\/hook-your-firm-on-cas\/","title":{"rendered":"hook your firm on cas"},"content":{"rendered":"

\"three<\/a>don\u2019t just introduce, reinforce.
\n<\/strong><\/p>\n

by hitendra patil<\/i>
\n
client accounting services: the definitive success guide<\/i><\/a><\/p>\n

unless you become the \u201ccas champion\u201d or make someone accountable to be one, your client accounting services practice will not take off the starting blocks.<\/p>\n

more: <\/b>cut cost by three quarters with cas? yes, please<\/a> | why you can be a virtual cfo<\/a> | clients\u2019 new expectations<\/a> | what cas is and isn\u2019t<\/a>
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log in here<\/a> or 2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n

and the single biggest initial challenge for the cas champ is how to communicate the value of cas to the firm\u2019s future fortune to every stakeholder \u2013 be it partners, staff, clients and prospects. for this post, i will assume that your cas champ absolutely \u201cgets it.\u201d
\n
\nyour cas success is not just about how you explain the higher value of cas to your clients. cas communication starts from within your firm and only then extends to clients and prospects.<\/p>\n

communicating cas within your firm<\/strong><\/p>\n

most likely, you and your partners bring in the highest rate per unit of work. their expertise and insights are more valuable. you may feel cas is more of foundational work and not optimally worth your partners\u2019 time and competencies. your firm\u2019s cas, to be successful, need buy-in at the partner\/leadership level first. one simple thing to understand to get that buy-in is to know that your clients need cas and if you do not offer it to them, someone else will.<\/p>\n

communicating cas with your partners<\/strong><\/p>\n

cas is not<\/strong> just transactional work. cas only begins<\/strong> at the foundational levels where you create the books. cas generally constitutes three key service segments \u2013 after-the-fact financial statement preparation, i.e., \u201cwrite-up,\u201d business transactions processing, and outsourced cfo and controller services. tax planning\/tax strategy services may also become part of your cas offering if you have interest\/expertise in that segment.<\/p>\n

your partners will be able to apply their expertise to generate insights and advice that your clients will value more \u2013 and will be willing to pay a premium fee for such valuable advice. your partners will find they are delivering advisory services more frequently when your firm offers cas. your firm will be able to identify some key insights that can become your unique selling propositions, and that will help your firm attract better clients. it is a perfect win-win \u2013 cas multileverages your partners\u2019 experience and expertise, providing them with more opportunities to positively impact the lives of your firm\u2019s clients, which in turn drives up satisfaction and professional fulfillment.<\/p>\n

so, when pitching cas to your partners, you\u2019d want to focus less<\/strong> on the \u201chow,\u201d i.e., the nitty-gritty details of how your firm will produce the client\u2019s accounting information. you\u2019d want to focus more on how well you present the information to your partners and what they will do to discover insights that clients will value. in other words, your partners should not<\/strong> feel\/perceive that cas will lower them to less valuable work. the fact is, to the contrary.<\/p>\n

communicating cas with your team<\/strong><\/p>\n

\u201ccas will enhance\/upgrade your role and responsibilities.\u201d that is the message you want to deliver to your cas team. that is the proof you want to provide to your cas team. when you communicate your cas plan with your staff, there are some key elements that you must share with your team.<\/p>\n