{"id":100651,"date":"2022-08-24t12:00:22","date_gmt":"2022-08-24t16:00:22","guid":{"rendered":"\/\/www.g005e.com\/?p=100651"},"modified":"2024-08-07t23:10:40","modified_gmt":"2024-08-08t03:10:40","slug":"selling-isnt-hard","status":"publish","type":"post","link":"\/\/www.g005e.com\/2022\/08\/24\/selling-isnt-hard\/","title":{"rendered":"selling isn\u2019t hard"},"content":{"rendered":"

\"young<\/a>it\u2019s a new skill. you have to practice.<\/strong><\/p>\n

by martin bissett<\/i>
\nbusiness development on a budget<\/i><\/a><\/p>\n

if winning new clients is simply a matter of being yourself, why is selling so difficult for accountants? well, it\u2019s a combination of several factors, but there are two main reasons.<\/p>\n

more: <\/b>how are you showing your commitment?<\/a> | nine points to check before hello<\/a> | why clients struggle with growth<\/a> | nine biz-dev metrics for making partner<\/a> | communication isn\u2019t about you<\/a> | how to measure partner potential<\/a> | making partner when competence isn\u2019t enough<\/a>
\n\"goprocpa.com\"exclusively for pro members. <\/span><\/strong>log in here<\/a> or 2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n

first, accountants have not traditionally been required to sell. maybe your practice has grown by referral \u2013 business has come to you and you haven\u2019t had to do much to win that business. unfortunately, however, business doesn\u2019t always walk through the door; you don\u2019t know how often it will, or what caliber it will be when it does.
\n
\nso you must learn to create a more suitable flow of new business, one you can direct and influence. this, of course, means \u201cselling.\u201d<\/p>\n

you probably find that idea difficult, and perhaps even intimidating, so you\u2019ll be happy to know that this feeling is actually quite logical. why? because you\u2019ve never been trained to sell! selling is a skill set, and skill sets need to be learned.<\/p>\n

your clients don\u2019t know how to carry out accounting work (fortunately!) because they haven\u2019t been trained. and you probably don\u2019t know how to sell, because you haven\u2019t been trained in that skill set.<\/p>\n

instead of constantly telling yourself how difficult selling is, ask yourself how you can overcome that difficulty. and the answer is education.<\/p>\n

another reason for discomfort around selling is a very natural human fear of rejection. to one degree or another, we all have this fear. we\u2019re worried about what the \u201cno\u201d says about us, our firm, our offering and more.<\/p>\n

what you must understand from this moment on is that a \u201cno\u201d to your proposal is not a rejection of you personally, or even of your firm. all it means is that the proposal you are putting to this particular prospect is not something they want to take up at this time. that\u2019s it. it\u2019s not about you, and you must not let it affect your self-esteem.<\/p>\n

at this point, it\u2019s a good idea to remember\u00a0winning your first client<\/a>. once you have firmly made that sale to yourself, you won\u2019t need to worry about every negative reaction to your proposals, and the whole process of selling will lose much of its terror.<\/p>\n

business development tasks<\/strong><\/p>\n

    \n
  1. enlist a team member you are comfortable with, and whose opinion you respect, to help you rehearse the meeting by playing the role of the potential client. have your colleague critique your approach and explain how it felt to be on the receiving end.<\/li>\n
  2. schedule specific, non-interruptible time in your diary to practice being comfortable in conversation in a first meeting situation.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    it\u2019s a new skill. you have to practice.<\/strong><\/p>\n

    by martin bissett<\/i>
    \n    business development on a budget<\/i><\/a><\/p>\n","protected":false},"author":1343,"featured_media":44387,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[2271,3120,3002],"tags":[],"class_list":["post-100651","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-pro-member-exclusive","category-special"],"acf":[],"yoast_head":"\nselling isn\u2019t hard - 卡塔尔世界杯常规比赛时间<\/title>\n<meta name=\"description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/\/www.g005e.com\/2022\/08\/24\/selling-isnt-hard\/\" \/>\n<meta property=\"og:locale\" content=\"en_us\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"selling isn\u2019t hard - 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