{"id":100532,"date":"2022-09-28t14:30:56","date_gmt":"2022-09-28t18:30:56","guid":{"rendered":"\/\/www.g005e.com\/?p=100532"},"modified":"2023-01-30t12:45:12","modified_gmt":"2023-01-30t17:45:12","slug":"rick-thisthe-four-or-five-steps-to-moving-into-the-consulting-business","status":"publish","type":"post","link":"\/\/www.g005e.com\/2022\/09\/28\/rick-thisthe-four-or-five-steps-to-moving-into-the-consulting-business\/","title":{"rendered":"o.d. lanier: stepping into advisory"},"content":{"rendered":"<p><strong>transformation talks: a leader at one of the fastest growing firms in the country describes transforming his career, pros and cons of building versus buying and the four (or five) steps to becoming a consulting firm.<\/strong><\/p>\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" title=\"o.d. lanier: moving into consulting\" src=\"https:\/\/player.vimeo.com\/video\/735679240?h=d8f866a18c&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.podomatic.com\/embed\/html5\/episode\/10372158?style=normal&amp;width=&amp;height=208\" width=\"100%\" height=\"208\" frameborder=\"0\"><\/iframe><br \/>\n<em><strong>transformation talks<br \/>\n<\/strong><\/em><em>with bill penczak<br \/>\n<a href=\"https:\/\/improvetheworld.net\/\">center for accounting transformation<\/a><\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-98636 alignright\" src=\"\/\/www.g005e.com\/wp-content\/uploads\/2022\/06\/screen-shot-2022-06-16-at-1.09.46-pm.png\" alt=\"center for accounting transformation\" width=\"190\" height=\"199\" srcset=\"\/\/www.g005e.com\/wp-content\/uploads\/2022\/06\/screen-shot-2022-06-16-at-1.09.46-pm.png 409w, \/\/www.g005e.com\/wp-content\/uploads\/2022\/06\/screen-shot-2022-06-16-at-1.09.46-pm-300x313.png 300w, \/\/www.g005e.com\/wp-content\/uploads\/2022\/06\/screen-shot-2022-06-16-at-1.09.46-pm-24x24.png 24w\" sizes=\"(max-width: 190px) 100vw, 190px\" \/><\/p>\n<p>how does an accounting expert journey from audit and big four to starting his own firm and becoming a consultant? odysseus (o.d.) lanier, a founding partner of one of the fastest growing firms in the country, describes his start, why he left &#8220;boring&#8221; auditing (but why it is critical experience), as well as what he sees as pros and cons in building a consulting firm versus buying a consulting firm.<\/p>\n<blockquote><p><strong>more on mcconnell jones:<\/strong> <a href=\"\/\/www.g005e.com\/2021\/08\/18\/five-global-cpa-leaders-four-survival-strategies\/\">five global cpa leaders: four survival strategies<\/a><\/p>\n<p><strong>more videos &amp; podcasts:\u00a0 <\/strong><a href=\"\/\/www.g005e.com\/2022\/05\/05\/why-doing-nothing-is-not-an-option\/\">why doing nothing is not an option<\/a> |\u00a0<a href=\"\/\/www.g005e.com\/2022\/04\/19\/disruptors-blake-oliver-liz-farr\/\">blake oliver: why tax work yearns to be free<\/a>|\u00a0<a href=\"\/\/www.g005e.com\/2022\/04\/08\/watch-martin-bissett-urges-accountants-to-go-commercial\/\">private equity explodes in u.k.<\/a>\u00a0|\u00a0<a href=\"\/\/www.g005e.com\/2022\/04\/04\/stop-accepting-the-status-quo\/\">brannon poe: the status quo must go<\/a>\u00a0\u00a0| \u00a0<a href=\"\/\/www.g005e.com\/2022\/03\/28\/accounting-nerds-tap-into-your-secret-super-powers\/\">accounting nerds, unlock your super powers<\/a>\u00a0\u00a0|\u00a0<a href=\"\/\/www.g005e.com\/2022\/03\/19\/how-private-equity-changes-everything\/\">private equity vs. the cpa firm partnership<\/a>\u00a0<a href=\"\/\/www.g005e.com\/2022\/03\/13\/how-fintech-billions-is-re-making-the-accounting-business\/\">the fintech flood: accounting will never be the same<\/a>\u00a0\u00a0|\u00a0\u00a0<a href=\"\/\/www.g005e.com\/2022\/03\/09\/matt-wilkinson-think-small-to-think-big\/\">think small to think big with matt wilkinson<\/a>\u00a0|\u00a0<a href=\"\/\/www.g005e.com\/2022\/03\/07\/your-sales-tax-compliance-headaches-are-only-just-beginning\/\">your sales tax headaches are only just beginning<\/a>\u00a0|\u00a0<a href=\"\/\/www.g005e.com\/2022\/03\/06\/the-disruptors-corey-schmidt-on-re-inventing-your-firm\/\">when financial statements go extinct with corey schmidt<\/a>\u00a0\u00a0|\u00a0\u00a0<a href=\"\/\/www.g005e.com\/2022\/02\/14\/geraldine-carter-can-she-save-accountants-from-themselves\/\">can geraldine carter save accountants from themselves?<\/a>\u00a0|\u00a0<a href=\"\/\/www.g005e.com\/2022\/01\/27\/disruptors-tyler-anderson\/\">\u00a0re-inventing accounting with tyler anderson<\/a>\u00a0| \u00a0<a href=\"\/\/www.g005e.com\/2021\/11\/30\/turning-client-service-into-new-revenue\/\">turning client service into new revenue<\/a><\/p>\n<p><strong>subscribe to 卡塔尔世界杯常规比赛时间 podcasts anywhere:<\/strong>\u00a0<a class=\"external\" href=\"https:\/\/cpa.click\/apple-podcasts\" target=\"_blank\" rel=\"noopener\">apple<\/a>,\u00a0<a class=\"external\" href=\"https:\/\/cpa.click\/google-podcasts\" target=\"_blank\" rel=\"noopener\">google<\/a>,\u00a0<a class=\"external\" href=\"https:\/\/cpa.click\/spotify\" target=\"_blank\" rel=\"noopener\">spotify<\/a>,\u00a0<a class=\"external\" href=\"https:\/\/cpa.click\/iheart-podcasts\" target=\"_blank\" rel=\"noopener\">iheart<\/a>,\u00a0<a class=\"external\" href=\"https:\/\/cpa.click\/deezer\" target=\"_blank\" rel=\"noopener\">deezer,<\/a>\u00a0<a class=\"external\" href=\"https:\/\/cpa.click\/amazon-podcasts\" target=\"_blank\" rel=\"noopener\">amazon music and audible<\/a>,\u00a0<a class=\"external\" href=\"https:\/\/cpa.click\/playerfm-podcasts\" target=\"_blank\" rel=\"noopener\">player fm<\/a>,\u00a0<a class=\"external\" href=\"https:\/\/cpa.click\/audacy\" target=\"_blank\" rel=\"noopener\">audacy<\/a>,\u00a0<a class=\"external\" href=\"https:\/\/cpa.click\/gaana\" target=\"_blank\" rel=\"noopener\">gaana (india)<\/a>, and\u00a0<a class=\"external\" href=\"https:\/\/cpa.click\/boomplay\" target=\"_blank\" rel=\"noopener\">boomplay (africa)<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/08\/yellow_key_clip_art-e1375897299811-36p-hi-1-e1603911598474.jpg\" alt=\"goprocpa.com\" width=\"39\" height=\"16\" \/>\u00a0exclusively for pro members.\u00a0<a href=\"\/\/www.g005e.com\/wp-login.php?redirect_to=\/\/www.g005e.com\/2021\/02\/05\/22-predictions-for-2021\/\">log in here<\/a>\u00a0or\u00a0<a class=\"external\" href=\"http:\/\/goprocpa.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">2022世界杯足球排名 today<\/a>.<\/p><\/blockquote>\n<p>why are cpas moving from tax and audit to get into consulting? lanier said the bottom line is that consulting is lower risk with a higher margin.<\/p>\n<p> <a href=\"\/\/www.g005e.com\/2022\/09\/28\/rick-thisthe-four-or-five-steps-to-moving-into-the-consulting-business\/#more-100532\" class=\"more-link\">read more &rarr;<\/a><\/p>\n<div class='shareinpost'><ul class=\"socialwrap row\"><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  href='http:\/\/www.facebook.com\/sharer.php?u=https%3a%2f%2fwww.g005e.com%2f2022%2f09%2f28%2frick-thisthe-four-or-five-steps-to-moving-into-the-consulting-business%2f&amp;t=o.d.+lanier%3a+stepping+into+advisory'  ><img  src='\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='facebook'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-300px 0px'   \/> <span class=\"head\">like this on facebook<\/span><\/a><\/li><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.linkedin.com\/'  href='http:\/\/www.linkedin.com\/sharearticle?mini=true&amp;url=https%3a%2f%2fwww.g005e.com%2f2022%2f09%2f28%2frick-thisthe-four-or-five-steps-to-moving-into-the-consulting-business%2f&amp;title=o.d.+lanier%3a+stepping+into+advisory&amp;summary=transformation+talks%3a+a+leader+at+one+of+the+fastest+growing+firms+in+the+country+describes+transforming+his+career%2c+pros+and+cons+of+building+versus+buying+and+the+four+%28or+five%29+steps+to+becoming+a+consulting+firm.%0d%0a%0d%0a%26nbsp%3b%0d%0a%0d%0a%0d%0atransformation+talks%0d%0awith+bill+penczak%0d%0acenter+for+accounting+transformation%0d%0a%0d%0a%0d%0a%0d%0ahow'  ><img  src='\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='linkedin'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-850px 0px'   \/> <span class=\"head\">share on linkedin<\/span><\/a><\/li><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/twitter.com\/'  href=\"http:\/\/twitter.com\/share?url=https%3a%2f%2fwww.g005e.com%2f2022%2f09%2f28%2frick-thisthe-four-or-five-steps-to-moving-into-the-consulting-business%2f&amp;text=%23cpa+link%3a++-+ via+%40cpa_trendlines\"  ><img  src='\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='twitter'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-1625px 0px'   \/> <span class=\"head\">tweet this item<\/span><\/a><\/li><li class=\"icon_text\"><a rel=\"_self\" href=\"mailto:?subject=cpa%20trendlines%20:%20o.d.%20lanier:%20stepping%20into%20advisory&amp;body=here's%20something%20worth%20seeing%20from%20\/\/www.g005e.com...\r\n\r\n\r\n\r\n%20%20\/\/www.g005e.com\/2022\/09\/28\/rick-thisthe-four-or-five-steps-to-moving-into-the-consulting-business\/\" title=\"email this: o.d. lanier: stepping into advisory \"><img loading=\"lazy\" decoding=\"async\" src=\"\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif\" height=\"24\"  width=\"24\" style=\"background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-275px 0px\" class=\"image-24\"  alt=\"email\" \/> <span class=\"head\">email this<\/span><\/a><\/li><\/ul><div class=\"clean\"><\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p><strong>transformation talks: a leader at one of the fastest growing firms in the country describes transforming his career, pros and cons of building versus buying and the four (or five) steps to becoming a consulting firm.<\/strong><\/p>\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" title=\"o.d. lanier: moving into consulting\" src=\"https:\/\/player.vimeo.com\/video\/735679240?h=d8f866a18c&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.podomatic.com\/embed\/html5\/episode\/10372158?style=normal&amp;width=&amp;height=208\" width=\"100%\" height=\"208\" frameborder=\"0\"><\/iframe><br \/>\n<em><strong>transformation talks<br \/>\n<\/strong><\/em><em>with bill penczak<br \/>\n<a href=\"https:\/\/improvetheworld.net\/\">center for accounting transformation<\/a><\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-98636 alignright\" src=\"\/\/www.g005e.com\/wp-content\/uploads\/2022\/06\/screen-shot-2022-06-16-at-1.09.46-pm.png\" alt=\"center for accounting transformation\" width=\"190\" height=\"199\" srcset=\"\/\/www.g005e.com\/wp-content\/uploads\/2022\/06\/screen-shot-2022-06-16-at-1.09.46-pm.png 409w, \/\/www.g005e.com\/wp-content\/uploads\/2022\/06\/screen-shot-2022-06-16-at-1.09.46-pm-300x313.png 300w, \/\/www.g005e.com\/wp-content\/uploads\/2022\/06\/screen-shot-2022-06-16-at-1.09.46-pm-24x24.png 24w\" sizes=\"(max-width: 190px) 100vw, 190px\" \/><\/p>\n<p>how does an accounting expert journey from audit and big four to starting his own firm and becoming a consultant? odysseus (o.d.) lanier, a founding partner of one of the fastest growing firms in the country, describes his start, why he left &#8220;boring&#8221; auditing (but why it is critical experience), as well as what he sees as pros and cons in building a consulting firm versus buying a consulting firm.<\/p>\n<blockquote>\n<p><strong>more on mcconnell jones:<\/strong> <a href=\"\/\/www.g005e.com\/2021\/08\/18\/five-global-cpa-leaders-four-survival-strategies\/\">five global cpa leaders: four survival strategies<\/a><\/p>\n<p><strong>more videos &amp; podcasts:\u00a0 <\/strong><a href=\"\/\/www.g005e.com\/2022\/05\/05\/why-doing-nothing-is-not-an-option\/\">why doing nothing is not an option<\/a> |\u00a0<a href=\"\/\/www.g005e.com\/2022\/04\/19\/disruptors-blake-oliver-liz-farr\/\">blake oliver: why tax work yearns to be free<\/a>|\u00a0<a href=\"\/\/www.g005e.com\/2022\/04\/08\/watch-martin-bissett-urges-accountants-to-go-commercial\/\">private equity explodes in u.k.<\/a>\u00a0|\u00a0<a href=\"\/\/www.g005e.com\/2022\/04\/04\/stop-accepting-the-status-quo\/\">brannon poe: the status quo must go<\/a>\u00a0\u00a0| \u00a0<a href=\"\/\/www.g005e.com\/2022\/03\/28\/accounting-nerds-tap-into-your-secret-super-powers\/\">accounting nerds, unlock your super powers<\/a>\u00a0\u00a0|\u00a0<a href=\"\/\/www.g005e.com\/2022\/03\/19\/how-private-equity-changes-everything\/\">private equity vs. the cpa firm partnership<\/a>\u00a0<a href=\"\/\/www.g005e.com\/2022\/03\/13\/how-fintech-billions-is-re-making-the-accounting-business\/\">the fintech flood: accounting will never be the same<\/a>\u00a0\u00a0|\u00a0\u00a0<a href=\"\/\/www.g005e.com\/2022\/03\/09\/matt-wilkinson-think-small-to-think-big\/\">think small to think big with matt wilkinson<\/a>\u00a0|\u00a0<a href=\"\/\/www.g005e.com\/2022\/03\/07\/your-sales-tax-compliance-headaches-are-only-just-beginning\/\">your sales tax headaches are only just beginning<\/a>\u00a0|\u00a0<a href=\"\/\/www.g005e.com\/2022\/03\/06\/the-disruptors-corey-schmidt-on-re-inventing-your-firm\/\">when financial statements go extinct with corey schmidt<\/a>\u00a0\u00a0|\u00a0\u00a0<a href=\"\/\/www.g005e.com\/2022\/02\/14\/geraldine-carter-can-she-save-accountants-from-themselves\/\">can geraldine carter save accountants from themselves?<\/a>\u00a0|\u00a0<a href=\"\/\/www.g005e.com\/2022\/01\/27\/disruptors-tyler-anderson\/\">\u00a0re-inventing accounting with tyler anderson<\/a>\u00a0| \u00a0<a href=\"\/\/www.g005e.com\/2021\/11\/30\/turning-client-service-into-new-revenue\/\">turning client service into new revenue<\/a><\/p>\n<p><strong>subscribe to 卡塔尔世界杯常规比赛时间 podcasts anywhere:<\/strong>\u00a0<a class=\"external\" href=\"https:\/\/cpa.click\/apple-podcasts\" target=\"_blank\" rel=\"noopener\">apple<\/a>,\u00a0<a class=\"external\" href=\"https:\/\/cpa.click\/google-podcasts\" target=\"_blank\" rel=\"noopener\">google<\/a>,\u00a0<a class=\"external\" href=\"https:\/\/cpa.click\/spotify\" target=\"_blank\" rel=\"noopener\">spotify<\/a>,\u00a0<a class=\"external\" href=\"https:\/\/cpa.click\/iheart-podcasts\" target=\"_blank\" rel=\"noopener\">iheart<\/a>,\u00a0<a class=\"external\" href=\"https:\/\/cpa.click\/deezer\" target=\"_blank\" rel=\"noopener\">deezer,<\/a>\u00a0<a class=\"external\" href=\"https:\/\/cpa.click\/amazon-podcasts\" target=\"_blank\" rel=\"noopener\">amazon music and audible<\/a>,\u00a0<a class=\"external\" href=\"https:\/\/cpa.click\/playerfm-podcasts\" target=\"_blank\" rel=\"noopener\">player fm<\/a>,\u00a0<a class=\"external\" href=\"https:\/\/cpa.click\/audacy\" target=\"_blank\" rel=\"noopener\">audacy<\/a>,\u00a0<a class=\"external\" href=\"https:\/\/cpa.click\/gaana\" target=\"_blank\" rel=\"noopener\">gaana (india)<\/a>, and\u00a0<a class=\"external\" href=\"https:\/\/cpa.click\/boomplay\" target=\"_blank\" rel=\"noopener\">boomplay (africa)<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/08\/yellow_key_clip_art-e1375897299811-36p-hi-1-e1603911598474.jpg\" alt=\"goprocpa.com\" width=\"39\" height=\"16\" \/>\u00a0exclusively for pro members.\u00a0<a href=\"\/\/www.g005e.com\/wp-login.php?redirect_to=\/\/www.g005e.com\/2021\/02\/05\/22-predictions-for-2021\/\">log in here<\/a>\u00a0or\u00a0<a class=\"external\" href=\"http:\/\/goprocpa.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">2022世界杯足球排名 today<\/a>.<\/p>\n<\/blockquote>\n<p>why are cpas moving from tax and audit to get into consulting? lanier said the bottom line is that consulting is lower risk with a higher margin.<\/p>\n<p> <a href=\"\/\/www.g005e.com\/2022\/09\/28\/rick-thisthe-four-or-five-steps-to-moving-into-the-consulting-business\/#more-100532\" class=\"more-link\">read more &rarr;<\/a><\/p>\n<div class='shareinpost'>\n<ul class=\"socialwrap row\">\n<li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  href='http:\/\/www.facebook.com\/sharer.php?u=https%3a%2f%2fwww.g005e.com%2f2022%2f09%2f28%2frick-thisthe-four-or-five-steps-to-moving-into-the-consulting-business%2f&amp;t=o.d.+lanier%3a+stepping+into+advisory'  ><img  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href='http:\/\/www.linkedin.com\/sharearticle?mini=true&amp;url=https%3a%2f%2fwww.g005e.com%2f2022%2f09%2f28%2frick-thisthe-four-or-five-steps-to-moving-into-the-consulting-business%2f&amp;title=o.d.+lanier%3a+stepping+into+advisory&amp;summary=transformation+talks%3a+a+leader+at+one+of+the+fastest+growing+firms+in+the+country+describes+transforming+his+career%2c+pros+and+cons+of+building+versus+buying+and+the+four+%28or+five%29+steps+to+becoming+a+consulting+firm.%0d%0a%0d%0a%26nbsp%3b%0d%0a%0d%0a%0d%0atransformation+talks%0d%0awith+bill+penczak%0d%0acenter+for+accounting+transformation%0d%0a%0d%0a%0d%0a%0d%0ahow'  ><img  src='\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='linkedin'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-850px 0px'   \/> <span 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