{"id":100003,"date":"2022-07-22t12:00:33","date_gmt":"2022-07-22t16:00:33","guid":{"rendered":"\/\/www.g005e.com\/?p=100003"},"modified":"2022-12-22t00:39:57","modified_gmt":"2022-12-22t05:39:57","slug":"selling-happens-all-the-time","status":"publish","type":"post","link":"\/\/www.g005e.com\/2022\/07\/22\/selling-happens-all-the-time\/","title":{"rendered":"selling happens all the time"},"content":{"rendered":"
<\/a>five ways to make it easier to swallow.<\/strong><\/p>\n by martin bissett<\/i> selling is not something you abruptly need to go and do, and it\u2019s not a suit you wear or a personality you adopt. you don\u2019t need to suddenly be nicer or different because you are out of your comfort zone.<\/p>\n more: <\/b>five questions about your network<\/a> | why clients struggle with growth<\/a> | nine biz-dev metrics for making partner<\/a> | communication isn\u2019t about you<\/a> | how to measure partner potential<\/a> | checklist: partner-ready metrics<\/a> | checklist: 10 keys to landing your next client<\/a> | focus on your client\u2019s concerns, not yours<\/a> | 8 questions for business success<\/a> for you, going forward, selling means a constant quest to build a perception of yourself and your firm. once you buy into that idea, you can relax and realize that selling is not the enemy but the conduit through which you access new areas of business by demonstrating the value cpas bring to clients. demonstrating your value to any given client makes you not only different but superior<\/em> to your competition in the client\u2019s eyes.<\/p><\/blockquote>\n many base their purchasing decisions on how well they get along with the individual and the outcomes they see as available to them by working with that person.<\/p>\n in those terms, selling becomes an extension of the best of yourself \u2013 that part you would want to project in any situation. rather than being a separate discipline, selling is a case of representing:<\/p>\n once you realize that, you won\u2019t need to try so hard!<\/p>\n business development tasks<\/strong><\/p>\n
\nbusiness development on a budget<\/i><\/a><\/p>\n
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