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what new accounting grads want from your firm

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survey of college professors provides clues for successful recruiting.

internships and social networks speak loudest when new college accounting graduates weigh their first jobs offers, according to a new public accounting report survey obtained by 卡塔尔世界杯常规比赛时间.

the study ranks the relative importance of factors to students when choosing a job offer, including:

  • access to latest technology
  • compensation and benefits
  • desirable location or geographic base
  • long-term career opportunities
  • technical reputation
  • the firm’s long-term business outlook
  • the firm’s quality of life in terms of an employee-friendly environment
  • whether the offer is from a big four firm
  • workplace diversity

and the survey reveals the companies and cpa firms soon-to-be graduates are hoping to join:

  • a company in private industry
  • any big four firm
  • any top 25 firm
  • a local firm
  • bkd
  • deloitte
  • e&y
  • grant thornton
  • kpmg
  • pwc

the survey also shows how many undergrads have actually worked in a public accounting firm before graduation, and the top 10 corporations would recommend as employers. but the most closely followed part of the survey are the rankings  of the top 25 undergraduate accounting programs.

the responses are tabulated in the following charts with analysis by the survey’s author:

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2013 trends in starting salaries in finance and accounting

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business demand drives hiring, new competition for talent.

special to 卡塔尔世界杯常规比赛时间

fueled by new demand from business clients, cpa firms of all sizes are looking to expand audit and tax practices and pursue new new market segments, according to a fresh report on the accountant jobs market. (pro members: get the full report, courtesy 卡塔尔世界杯常规比赛时间.)

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accounting and bookkeeping jobs hit new all-time high for month of august

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best august ever.

accounting and bookkeeping services, via www.g005e.com

by rick telberg

the u.s. accounting and bookkeeping sector of the economy added 3,500 new jobs in august bringing the full-time workforce in the industry to 955,000, a new all-time record high for the month, according to preliminary new data obtained by 卡塔尔世界杯常规比赛时间.

related
instant download – 2013 salary guide 
join the survey, get the results – the cpa careers and hiring outlook: job satisfaction and retention benchmarks
join the survey, get the results – top talent strategies:  how to identify and develop professionals for management and leadership responsibilities

in addition, the 卡塔尔世界杯常规比赛时间 analysis shows: read more →

the keys to success for compensation committees

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why firms need comp committees and how some of them do it right.

by marc rosenberg, cpa
author of how to operate a compensation committee

cpa firms are increasingly turning to the use of formal compensation committees for a number of reasons. chief among them: it’s the best way to achieve a balance between recognizing traditional production accomplishments and rewarding intangibles.

the convergence of three aspects of cpa firm management

the compensation committee approach aligns the firm’s (1) strategic plan and core values with how partners are (2) evaluated and how they are (3) compensated. it motivates partners to produce what the firm needs them to produce.

related:  compensation issues for the new managing partner  |  20 decisions for your firm’s new partner compensation committee  | three ways to break partner gridlock in an accounting firm  | what partners are entitled to, and what they’re not entitled to | how to make partner?  |  why accounting firm partners are “popping prozac like m&m’s”  | more…

at most firms, there is a disconnect between these three functions. but at the better managed firms, they are integrated.

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cpa firm compensation plans and the law of unintended consequences

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“unintended,” maybe. but not altogether unforeseeable.

with a new generation of cpas taking over as managing partners comes a host of new questions and issues. marc rosenberg addresses some of the concerns in compensation issues for the new managing partner, which inspires gary zeune, managing director at the pros & the cons llc, to weigh in on the kind of comp issues that he sees all too often as a fraud-fighter.

zeune comments:

gary zeune
gary zeune

don’t tell anyone but the problem with cpa firms is they’re run by accountants who don’t understand the unintended consequences of decisions.

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accounting industry adds 500 jobs

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marks 16 months annualized expansion. but cpa firms are a different story.

accounting and bookkeeping services, all employees in thousands, thru july 2012

the accounting and bookkeeping industry, which includes cpa firms and payroll agencies, added a statistically meaningless 500 jobs in july, according to new data sourced by 卡塔尔世界杯常规比赛时间. july ended with 953,200 fte’s, up from june’s 952,700.

but it’s in the year-over-year gains where the trend is more clear. and the story at cpa firms is much different.

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20 decisions for your firm’s new partner compensation committee

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partners need to be something more than production machines. [checklist included.]

by marc rosenberg, cpa

increasingly, cpa firms are adopting the compensation committee system for allocating partner income.  firms are finding that systems such as formulas, pay based on ownership percentage or pay-equal no longer work.  when we compare the usage of the compensation committee today to 5 years ago, the increase in usage ranges from 16% to 26%.

if there is one overarching cause for this significant trend, it’s that firms are understanding that their partners need to be something more than production machines.  in addition to bringing in business, managing a client base and working billable hours (all of which continue to be important values in a compensation committee), partners need to excel in intangible areas such as helping staff grow and develop, developing specialized expertise and teamwork.  the compensation committee is one of the best systems available to cpa firms to allocate income based on this diverse array of performance criteria.

more marc rosenberg practice management trends and guidance: three ways to break partner gridlock in an accounting firm  | what partners are entitled to, and what they’re not entitled to | how to make partner?  |  why accounting firm partners are “popping prozac like m&m’s”  |  the 15-item checklist for your next partner retreat |  five key responsibilities for a new partner  |  planning a partner retreat for real results  |  6 steps to get your business to the next level  |  the 10 biggest mistakes in reading map statistics  |  re-engineering partner accountability  |  marc rosenberg: why cpas aren’t making more money [video]  |  marc rosenberg: slow learners need not apply  |  10 to-do’s for a partner buyout

when firms begin operating their new compensation committees, there is a lot of initial confusion and bewilderment about how to get started.  for example: read more →

pay raises for management accountants show scant signs of improvement

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a new salary survey of management accountants isn’t bad news. but it’s not great news either.

see the survey report. get the instant download:
click here for the 2012 management accountant salary survey. 

accountants’ average total compensation held relatively steady in 2011, increasing 0.9 percent from $128,486 in 2010 to $129,591, according to ima’s 23rd annual salary survey, released this month in strategic finance magazine.

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firms at strategy session find their ‘rock stars’

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top talent strategy session
cpa firm decision-makers hammer out the best clues to identify partner-potential professionals and how best to recruit, develop and retain them at a strategy session in milwaukee.

hint: it’s not about how smart they are or hard they work.

by rick telberg

how do you spot the hidden rock stars on your staff?

and what do up-and-coming tax, accounting and finance professionals need to know to get ahead in today’s profession?

rick telberg leading the strategy session
rick telberg leading the strategy session

these aren’t idle questions. many firms and individuals are struggling with these issues right now. but don’t take it from me. just listen to the decision-makers from a dozen firms i met with in a milwaukee hotel recently. the mission: learn how to deal with a looming new staff shortage. some took away solid action plans. “our firm,” said one, “is trying to develop our rock stars and this showed me we need to be doing more.” another said, “excellent! it gave us the details and the ‘how-to.’”

green team's top talent indicators notes
green team's top talent indicators notes

interestingly, the milwaukee group’s conclusions and recommendations closely parallel our related research findings. so we can be fairly certain that we’ve obtained some of the profession’s favorite strategies.

you could probably adapt one of our methods for your firm. in milwaukee, we divided the group into two teams, the green team and the blue team. after some preliminary coaching, each team hammered out a list of the top five talent indicators – the clues in an employee’s behaviors and attitudes that demonstrate the highest likelihood of the best roi for a firm’s time, energy, and money in training, coaching and mentoring. then the group filled several flip chart pages with their lists and hashed them out with each other. after identifying the key indicators, we moved on to identifying the best strategies for recruiting, grooming and retaining top talent.

blue team's top talent indicators notes
blue team's top talent indicators notes

by far, the top predictive indicator across all firms is the trait, “they are always trying to improve.” it comes in a few flavors or variations. for instance, the green team at the milwaukee strategy meeting favored a passion for “continuous learning.” the blue team preferred, “they do ‘extra credit’ – things that the partners wouldn’t normally expect from someone at their level.” but they add up to the same thing.

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