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easy apps for increasing client engagement with video
app of the week: here are the apps for that.
by beth ziesenis
like it or not, cpas are not necessarily known for creativity. however, you won’t need a degree in art to increase engagement with your brand online with video.
more: nerd365: app of the week | app of the week: celebrate black business month | app of the week: cheap flights
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an upcity report stated, “video content has emerged as one of the most effective ways to build trust and increase brand engagement,” and cited research stating 86% of people would like to see more types of video with 36% saying they’d most like to see more educational/explainer video style content. can you imagine creating videos for your clients and potential clients helping them understand complicated financial or tax concepts? game changer.
when you should answer questions for free
and why you should become a video star. yes, you.
by sandi leyva and michelle long
the ultimate accounting virtual conference
two areas where we can build some skills involve marketing smarter. we know sometimes marketing is not the easiest thing for us but it doesn’t have to be hard.
more small firm growth strategies: 3 ways to work less and earn more | what to do when a client doesn’t pay | how to handle price sensitivity | how to find hidden money for your clients | how small firms can use value pricing
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i get these a lot and i think you do, too, the seo emails where they’ll email saying, “would you like to have us help you improve your search results so you appear on page 1 of the google search results?” have you ever wondered if you should actually do that with some of them? should you pay for seo optimization?
read more →
the five fastest ways to kill a new opportunity [video]
featuring martin bissett
kyle has the tax-time blues
file under: accountant humor.
accounting joke puppets
groco cpas’ first video where their funny accountants have puppets tell accounting and audit jokes
awesome flash mob video by withum goes viral
state-of-the-firm vid lands rachel ray tv show appearance.
bbq’ing the billable hour
would you buy a pulled-pork sandwich if it was priced by the hour? at aries technology, a sage software reseller, they wouldn’t recommend it. that’s why they’re going to market with an aggressive value-pricing strategy. via ariestech.com