how to use social media analytics
plus 8 specific steps to take.
by becky livingston
the accountant’s social media handbook
what ‘social sentiment’ is and why you should care
plus some reminders about community management.
by becky livingston
the accountant’s social media handbook
sentiment adds important context to social conversations. without it, measurement of mentions alone could be misleading.
more on social media: what a ‘community manager’ does | how social media affects seo | social media campaign 101 | why use social media for marketing? | write headlines worth sharing | who is your customer? | what to say on social media | determine your target audience
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if you were measuring mentions for your firm’s new service line, you might assume a surge in mentions meant it was being well received. after all, more mentions = more people talking about the product.
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how to listen on social media
plus 5 top free tools.
by becky livingston
community managers and a brand’s social media team will listen to conversations taking place on social media and look for opportunities to participate and engage customers and prospects.
more on social media: what someone else’s influence means to you | what a ‘community manager’ does | how to build a strong landing page for an accounting firm | how to set up a social media plan | diy design for social media | tailor content to social media platform | how to track who’s clicking your links | which social media should you use? | how social media works with accountants’ top 5 marketing goals
it’s important – and helpful – to conduct social listening to:
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what a ‘community manager’ does
plus 9 steps for outreach to social media influencers.
by becky livingston
the role of a community manager is to help create, nurture and activate online communities by building transparent and meaningful relationships with their members.
more on social media: how social media affects seo | get people to your landing page | content categories and how to leverage them | how to manage social media in 22 minutes a day | use finesse in sharing, scheduling content | how to schedule and manage social media activity | how to craft a social media profile
community manager vs. social media manager – there’s a difference.
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how social media affects seo
plus 3 best practices for custom content.
by becky livingston
one of the most frequently asked questions i get from clients is, “does my firm’s social media effort help my search engine ranking?”
more on social media: get people to your landing page | how to build a strong landing page for an accounting firm | how to set up a social media plan | diy design for social media | tailor content to social media platform | how to track who’s clicking your links | which social media should you use? | how social media works with accountants’ top 5 marketing goals
the short answer is, “yes!” here’s why:
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how to measure social business… and why
it’s not just for fun, so treat it like any other metric.
by jody padar
the radical cpa
when i began dabbling with twitter and facebook, it was more out of personal interest. i found twitter to be a fantastic place to learn. i became an active listener and then engaged, putting out information i thought people would benefit from.
more on radicalism: how to become a social business | make the cloud work for you | 5 ways to capitalize on trends | embrace disruption | who’s your competition? everyone | how the ‘new firm’ was born | 3 questions to ask if you dare
i still do this today. i interact with everyone i can as i learn and share. i compare it to the partner who always took important paper articles and put them on my desk. i just do it via social and digital.
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how to become a social business
it’s not a side venture. get ready to transform your firm to the core.
by jody padar
now it’s time to understand the social media business approach, how twitter, facebook and linkedin can help your business.
more on radicalism: make the cloud work for you | 6 ways the cloud helps cpa firms | you’re already a consultant | new thinking brings new results | how the ‘new firm’ was born
first of all, stop calling it social media! using “social” to generate new customers is a new way of doing business in today’s digital world. most firm owners don’t understand that when you combine social media with cloud, the effects become multiplied. we’re talking internet 3.0. are you ready to get there?
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social media campaign 101
you’re looking for engagement, not just likes and pluses.
by becky livingston
the accountant’s social media handbook