twitter

how to measure social business… and why

by

cpas-love-facebook1it’s not just for fun, so treat it like any other metric.

by jody padar
the radical cpa

when i began dabbling with twitter and facebook, it was more out of personal interest. i found twitter to be a fantastic place to learn. i became an active listener and then engaged, putting out information i thought people would benefit from.

more on radicalism: how to become a social business | make the cloud work for you | 5 ways to capitalize on trends | embrace disruption | who’s your competition? everyone | how the ‘new firm’ was born | 3 questions to ask if you dare
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

i still do this today. i interact with everyone i can as i learn and share. i compare it to the partner who always took important paper articles and put them on my desk. i just do it via social and digital.
read more →

how to become a social business

by

young people holding social media logosit’s not a side venture. get ready to transform your firm to the core.

by jody padar

now it’s time to understand the social media business approach, how twitter, facebook and linkedin can help your business.

more on radicalism: make the cloud work for you | 6 ways the cloud helps cpa firms | you’re already a consultant | new thinking brings new results | how the ‘new firm’ was born

goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

first of all, stop calling it social media! using “social” to gen­erate new customers is a new way of doing business in today’s digital world. most firm owners don’t understand that when you combine social media with cloud, the effects become multiplied. we’re talking internet 3.0. are you ready to get there?
read more →

social media for soloists and small firms

by

the number 10the 10 top benefits.

by becky livingston
the accountant’s social media handbook

according to the social media results from 2015 state of small business marketing report, when small business owners were asked what marketing tools they used most, the no. 1 response was social media at 61 percent of the surveyed group.

more on social media: how to manage social media in 22 minutes a day | diy design for social media | tailor content to social media platform | how to track who’s clicking your links | which social media should you use? | how social media works with accountants’ top 5 marketing goals

that number was even higher than those using email marketing, which came in at 46 percent.
read more →

how to manage social media in 22 minutes a day

by

young man riding hour hand of clockdon’t take on more than you can do well.

by becky livingston

when done well, social media management should not take up all of your time. however, it’s not a set-it-and-forget-it process either. consider the amount of time you plan to spend on social media – and be realistic! in some cases, social media management and community managers do this full time.

more on social media: diy design for social media | write headlines worth sharing | who is your customer? | what to say on social media | determine your target audience | how social media works with accountants’ top 5 marketing goals

but they are overseeing multiple brands and interacting with a variety of audiences throughout the day. in some cases, they are also doing the research for new posts, content development and analytics.
read more →

use finesse in sharing, scheduling content

by

businessman looking at calendar on tabletfocus on specific kpis to determine what’s best for your firm.

by becky livingston
the accountant’s social media handbook

when it comes to sharing content on social media platforms, there is a bit of finesse that is needed. it’s not a fire hose to blast out content on a regular basis without concern or care for the audience. rather it is a strategic approach that should be thought out, considered and even strategized prior to release.

more on social media: tailor content to social media platform | who is your customer? | how to schedule and manage social media activity | how to track who’s clicking your links | what to say on social media | how to craft a social media profile | which social media should you use? | determine your target audience | what is social media? | how social media works with accountants’ top 5 marketing goals

you will find posting finesse is as much about the content as it is about the schedule. for example, you can post content on twitter more often than you can on facebook or other “less frequent” platforms. that doesn’t mean you should post the same content on twitter multiple times per day. give your readers a chance to receive the information, take it in and even share it.
read more →

tailor content to social media platform

by

group of figures stands on target symbol while other groups stand elsewherebonus case study: how to repurpose the same content for different outlets.

by becky livingston
the accountant’s social media handbook

when posting the content, keep in mind to vary the posting style to match the social media platform.

more on social media: who is your customer? | how to schedule and manage social media activity | what to say on social media | determine your target audience | how social media works with accountants’ top 5 marketing goals

for example, facebook posts usually have question or engagement element, such as a fill-in-the-blank, open-ended question at the beginning or end, and content that is relatable from a human perspective, rather than just for informational purposes only.
read more →

which social media should you use?

by

social media words on cubesdon’t pick a platform at random. make an informed choice.

by becky livingston
the accountant’s social media handbook

according to quicksprout research, 75 percent of people are somewhat likely to share content they like online with friends, co-workers and/or family members. forty-nine percent do it at least weekly.

more on social media: what is social media? | how social media works with accountants’ top 5 marketing goals

in the same study, 86 percent of marketers stated that social media is important for their business, while 89 percent stated that increased exposure was the number one benefit of social media marketing.
read more →

last tax saturday!

by

on twitter,  @cpa_trendlines is saluting all the dedicated twitterers working the last saturday of tax season 2010 with hashtag #tax2010 roll call… http://www.twitter.com/musicmel http://www.twitter.com/autumn_cpa http://www.twitter.com/jeffhoots http://www.twitter.com/marybethwright http://www.twitter.com/llcatt http://www.twitter.com/annasuzanne1982 http://www.twitter.com/robbinsadam http://www.twitter.com/morgan_smith http://www.twitter.com/domminangel http://www.twitter.com/joshmorgan0211 http://www.twitter.com/froggarden12 http://www.twitter.com/lissalawyer http://www.twitter.com/jbajalia http://www.twitter.com/whitehousenews http://www.twitter.com/mzirk http://www.twitter.com/mikedebyah http://www.twitter.com/schausmichael http://www.twitter.com/cougarclub1228 … continued

twitter trends for business: 149 smart, interesting people to follow today

by

whether or not you can make it to the #140conf in new york april 20-21 at the 92nd street y, the list of speakers represents a veritable who’s who of business-savvy twitterers worth following.

the event could be the largest gathering of it’s kind as participants take a hard look at what organizers are calling “the state of now” and the effect of the real-time internet  on business.

some of the 150 speakers at #140conf  worth following are: read more →