top 20 social media hacks to build your business
some of these can be automated.
by becky livingston
for from success to significance: the radical cpa guide
what goes into a buyer persona?
spending some time up front will save you both time and money.
by becky livingston
the accountant’s social media handbook
3 big seo changes
how badly do you want to rank on that first page?
by becky livingston
the accountant’s social media handbook
how to schedule social media content
plus tips on creating it.
by sandi leyva
the complete guide to marketing for tax & accounting firms
social media basics for accounting firms
setting up on the 3 major platforms.
by sandi leyva
the complete guide to marketing for tax & accounting firms
how to dominate the internet
includes a scoring system. be honest!
by rob nixon
i am willing to bet that the vast majority of clients you currently have were referred to you by an existing client.
more on strategy: be an ‘object of interest’ | niche markets are your best buyers | 8 questions for product creation | how to deliver wow! every day | why a virtual team makes sense | 14 ways to leverage client data for new billings
exclusively for pro members. log in here or 2022世界杯足球排名 today.
a referral from a trusted source is a very powerful marketing tool. that method of “lead source” will continue into the future. however, it’s changing. there are still people involved and now so is the internet.
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craft a social media influencer strategy
bonuses: content strategy questions and a sample email to send.
by becky livingston
the accountant’s social media handbook
before jumping in and sending messages to your new influencer network, it’s important to know why you should be doing this.
more on social media: how to engage with social media influencers | how to set your firm’s social media foundation | how to use social media analytics | what someone else’s influence means to you | get people to your landing page | content categories and how to leverage them | how to manage social media in 22 minutes a day | use finesse in sharing, scheduling content | how to schedule and manage social media activity | how to craft a social media profile
first and foremost this strategy should support an overall firm strategy, such as increasing leads in a market, niche or industry vertical. if this strategy does not support an overall business goal, maybe it supports an overarching marketing goal, such as increasing brand awareness in a geographic region.
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how to engage with social media influencers
bonus: worksheets on strategy, channels, monitoring and more.
by becky livingston
the accountant’s social media handbook
how to use social media analytics
plus 8 specific steps to take.
by becky livingston
the accountant’s social media handbook
what ‘social sentiment’ is and why you should care
plus some reminders about community management.
by becky livingston
the accountant’s social media handbook
sentiment adds important context to social conversations. without it, measurement of mentions alone could be misleading.
more on social media: what a ‘community manager’ does | how social media affects seo | social media campaign 101 | why use social media for marketing? | write headlines worth sharing | who is your customer? | what to say on social media | determine your target audience
if you were measuring mentions for your firm’s new service line, you might assume a surge in mentions meant it was being well received. after all, more mentions = more people talking about the product.
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how to listen on social media
plus 5 top free tools.
by becky livingston
community managers and a brand’s social media team will listen to conversations taking place on social media and look for opportunities to participate and engage customers and prospects.
more on social media: what someone else’s influence means to you | what a ‘community manager’ does | how to build a strong landing page for an accounting firm | how to set up a social media plan | diy design for social media | tailor content to social media platform | how to track who’s clicking your links | which social media should you use? | how social media works with accountants’ top 5 marketing goals
it’s important – and helpful – to conduct social listening to:
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what a ‘community manager’ does
plus 9 steps for outreach to social media influencers.
by becky livingston
the role of a community manager is to help create, nurture and activate online communities by building transparent and meaningful relationships with their members.
more on social media: how social media affects seo | get people to your landing page | content categories and how to leverage them | how to manage social media in 22 minutes a day | use finesse in sharing, scheduling content | how to schedule and manage social media activity | how to craft a social media profile
community manager vs. social media manager – there’s a difference.
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how social media affects seo
plus 3 best practices for custom content.
by becky livingston
one of the most frequently asked questions i get from clients is, “does my firm’s social media effort help my search engine ranking?”
more on social media: get people to your landing page | how to build a strong landing page for an accounting firm | how to set up a social media plan | diy design for social media | tailor content to social media platform | how to track who’s clicking your links | which social media should you use? | how social media works with accountants’ top 5 marketing goals
the short answer is, “yes!” here’s why:
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