online tax prep goes green for the environment
chicago cpa jody padar helps clients calculate their carbon footprint.
in a sign of things to come as consumers turn to socially responsible shopping, one of the profession’s leading changemakers, chicago cpa jody padar, is launching the world’s first online tax return service that helps clients save money on their taxes while showing them how to reduce their carbon footprint and earn green perks.
branded ecotaxfile.com, the service “gives consumers and small businesses a level of confidence in their tax returns that can only come from working with a full-time accounting professional,” says jody padar, cpa, mst, operations director for ecotaxfile.com and one of accounting today’s 100 most influential people in accounting as an advocate for forward-thinking cpas. she practices out of her new vision cpa group in arlington heights, ill.
available for tax filers in the u.s. and canada, ecotaxfile.com offers real-time, personalized consulting from professional tax accountants and provides individuals and small businesses with tools and specific recommendations for cutting their carbon consumption along with special offers and deals for less carbon-intensive activities.
“we provide direct access to full-time cpas and tax professionals who can help eliminate the stress of tax filing while finding every possible way to maximize your refund or reduce your tax payment,” padar says.
“it’s simple: when you file your taxes with us, we’ll also calculate your carbon footprint,” says ecotaxfile.com founder brad cran. “we then identify areas where you can reduce your impact to live cleaner and save even more money.”
majority of practitioners reporting improved results. 
the new $233 benchmark represents barely a $4 increase in the two years since the last biennial survey, when accountants posted a 10% advance from the 2007 poll, which followed a scant 2% gain from $201 in 2005.