start marketing now for next season
no, it’s not too early to begin planning.
by ed mendlowitz
tax season opportunity guide
marketing takes many forms. further, many accountants are not trained in marketing. i also know that while most cpas want more business, they are too busy with what they have to be actively seeking new business. additionally, marketing can be external, internal or retentive.
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external is where new clients are solicited. that takes effort, ingenuity, time and maybe even some money.
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