businesses place value on expertise

woman's hand pressing words "ask an expert"shift thinking from “we” to “you.”

by martin bissett
passport to partnership

please start understanding, valuing and respecting your own value in the marketplace with clients who could not reach their goals without you.

businesses are in need – sometimes desperate need – of your technical expertise and caring approach.

more on the passport to partnership: how well do you represent your firm? | 6 keys to the perfect proposal | what conversion really means for partners | passport to partnership: new research shows wide gap between partners and partners-to-be

take that to them instead because, speaking as one who is looked after well myself, we love it and we are prepared to pay a premium without ever asking for discounts.

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how well do you represent your firm?

angry boss in chair staring down at tiny businessmana cautionary case study.

by martin bissett
passport to partnership

the passport to partnership study collated a number of responses in a conversational style. the main example that really stood out as the major indicator of a need for each future leader to be able to “convert” new business is showcased below and was repeated many times in various different ways.

if this person wants to be considered for partnership in the future, we look at how are they promoting the firm to potential clients now.

meaning: if you’re trusted enough to represent the firm publicly, what perception are clients and potential clients getting about the firm based on their interactions with you?

more on the passport to partnership: 6 keys to the perfect proposal | what conversion really means for partners | the 4 winning communications habits of top accountants | 12 ways to determine your competence | sailing through the seven c’s to partnership 

a case study

michael had done well. his profile was rising as he became one of the firm’s leading “rainmakers” due to his natural ability to engage and gain the confidence of business owners and influencers alike.

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6 keys to the perfect proposal

six vintage keysbonus checklist: 7 things that trusted advisors don’t need to do.

by martin bissett
passport to partnership

what makes a written proposal become accepted by the potential client – every time?

more on the passport to partnership: what conversion really means for partners | communication: putting it all together | the 4 winning communications habits of top accountants | what communication really means for partners | what culture really means for partners | what competence really means for partners | passport to partnership: new research shows wide gap between partners and partners-to-be

proposal writing is a micro-science in its own right but here are the proven principles that it takes to get proposals accepted. read more →

what conversion really means for partners

businesswoman in wheelchair meeting with potential clientbonus checklists: 9 business development metrics you should be measuring, plus the 7 biggest errors when trying to win new fees.

by martin bissett
passport to partnership

like it or not, the 21st century accountant is in the relationship-building business. when a qualified accountant learns the art of developing those relationships in such a way as they empower the practice to be able to forecast its new fee income each year, the accountant becomes a profit center and their value to the firm increases tenfold.

more on the passport to partnership: communication: putting it all together | the 4 winning communications habits of top accountants | gauge firm culture to move toward partner | 12 ways to determine your competence | passport to partnership: new research shows wide gap between partners and partners-to-be

our fourth “c,” conversion, has flirted with being the top answer from respondents in the passport to partnership study and has featured in over 80 percent of all firms interviewed as to what makes a senior manager stand out as a potential partner.

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new survey results: ‘decisiveness’ rated top trait for success in accounting business

keys to success surveyfirst insights from “how to succeed in the accounting business?” survey.

join the survey; get more answers.

by hitendra patil

although seven personality traits seem closely related to success as an entrepreneur in the tax and accounting business, the vast majority of accountants believe that one stands above all the rest in importance: decisiveness.

preliminary new findings from a 卡塔尔世界杯常规比赛时间 survey of more than 300 accountants, more than 80 percent of them owners or ceos of their firms, shows that the biggest success factors are not just knowledge, not just experience, not just problem-solving ability, and not just vision.

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communication: putting it all together

confident businessman turning away from desk and smilingbonuses: exercises to define your worth and value, then communicate that message.

by martin bissett
passport to partnership

an advisor is trusted when they can show that they

  • took responsibility for their end of the bargain in the client engagement,
  • educated the client of their responsibilities,
  • offered prompting and assistance throughout but then allowed the client to ultimately govern themselves in terms of following through on their commitments.

more on the passport to partnership: communication can’t be overrated | the 4 winning communications habits of top accountants | how to read your firm’s cultural blueprint | gauge firm culture to move toward partner | what culture really means for partners | 12 ways to determine your competence | passport to partnership: new research shows wide gap between partners and partners-to-be

this then empowers the advisor to make a commercial decision when the client now faces the consequences, as to whether they want to communicate even more assistance to make things all better for the clients and gain huge appreciation and emotional capital.

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communication can’t be overrated

businesspeople in business fighting

bonus checklist: case study and 5 questions on how well you do.

by martin bissett
passport to partnership

the passport to partnership study collated a number of responses in a conversational style. several examples really stood out as the first steps in effective communication:

would we put this person in front of a client?

meaning: the clients are our source of income; we don’t jeopardize that for anything. if we think that this person will do anything less than consolidate the perception of the firm and its people in the eyes of the client, we’ll keep them back in the office.

more on the passport to partnership: communication: it’s not about you | the 4 winning communications habits of top accountants | what communication really means for partners | gauge firm culture to move toward partner | what culture really means for partners | 12 ways to determine your competence | what competence really means for partners | passport to partnership: new research shows wide gap between partners and partners-to-be

how does this person deal with those in support roles?

meaning: let’s never forget where we came from or labor under the misguided belief that because someone has less authority in the firm or a lower pay grade, they are somehow inferior to you.

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communication: it’s not about you

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bissett
bissett

bonus: three outlooks from our exclusive expert council: pipe, dobek, grundy.

by martin bissett
passport to partnership

what does communication mean at the partner level?

more on the passport to partnership: the 4 winning communications habits of top accountants | what communication really means for partners | how to read your firm’s cultural blueprint | gauge firm culture to move toward partner | what culture really means for partners | firm culture is inevitable; make it work for you | 12 ways to determine your competence | what competence really means for partners | sailing through the seven c’s to partnership | passport to partnership: new research shows wide gap between partners and partners-to-be

ask yourself and answer these questions when considering the current and future communication tactics that you’ll employ.
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the 4 winning communications habits of top accountants

value your clients – and yourself.

component parts of how the other person perceives your in-person communication
component parts of how the other person perceives your in-person communication

by martin bissett
passport to partnership

i’ve had the benefit of meeting, speaking and observing hundreds of very successful and unsuccessful partners over the last two decades and there is indeed a set of differentiating factors that set a partner apart from the chasing pack.

more passport to partnership: what communication really means for partners | how to read your firm’s cultural blueprint | gauge firm culture to move toward partner | what culture really means for partners | firm culture is inevitable; make it work for you | 12 ways to determine your competence | what competence really means for partners | sailing through the seven c’s to partnership | passport to partnership: new research shows wide gap between partners and partners-to-be

here are the four “best-selling behaviors” that i’ve observed:

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what communication really means for partners

bissett
bissett

bonus chart: seven levels of communication management.

by martin bissett
passport to partnership

ultimately, when we have to interact with clients, subordinates, superiors or peers, the questions are always the same: who do i need to deliver this information to and what approach would they respond most favorably to?

in arriving at “communication” we come to the most intangible of all the components to obtain a “passport to partnership.”

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more on the passport to partnership: how to read your firm’s cultural blueprint | gauge firm culture to move toward partner | what culture really means for partners | firm culture is inevitable; make it work for you | 12 ways to determine your competence | what competence really means for partners | sailing through the seven c’s to partnership | passport to partnership: new research shows wide gap between partners and partners-to-be

in the research, which is ongoing and evolving, communication is the term given in the study to where partners look for senior managers to demonstrate that they can do two things with existing client relationships:

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the four ways ‘non-competes’ #fail in the social media age

how friending, liking, connecting or tweeting can come back to haunt you. 

by r. peter fontaine
newgate law

it is axiomatic that the only true assets of any accounting firm are its clients and its people.  these relationships are typically protected through a legal agreement between the firm and its people.  known as restrictive covenants (or, colloquially, as “non-competes”), under these contracts former partners and employees are prohibited from soliciting or serving firm clients, and soliciting or hiring firm employees.

restrictive covenants are becoming increasingly more significant in the accounting industry because of the growing mobility of and competition for a scarce workforce and partner and employee “fallout” following a merger. the ever expanding popularity of social media only contributes to the uncertainty surrounding the enforceability and effectiveness of post-employment restrictions.

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how to read your firm’s cultural blueprint

bonus checklist: five-part analysis to measure partner material.ptp_2ndc

by martin bissett
passport to partnership

what conclusions can you draw from your knowledge of how the promotion system works in your firm that you need to keep in mind?

more on the passport to partnership: gauge firm culture to move toward partner | what culture really means for partners | firm culture is inevitable; make it work for you | 12 ways to determine your competence | what competence really means for partners | sailing through the seven c’s to partnership | passport to partnership: new research shows wide gap between partners and partners-to-be

in terms of firm culture, you need to understand the four navigational points of the compass:

  1. who do i need to stay on the right side of?
  2. what are the unwritten rules in my firm?
  3. whose opinions can be trusted?
  4. what really impresses the partners?

and here’s a five-part analysis to see how you measure up:

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