strategy

a radical close look at value pricing

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pen ready to fill in blank timesheetbonus checklists: 5 reasons not to manage employees by timesheet and 4 factors of fixed pricing.

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pricing strategies and billing rates

by jody padar
the radical cpa

ron baker and ed kless of the verasage institute are the hands-down experts on value pricing. they do a phenomenal job of explaining how it works and why you shouldn’t track time. i’ve done it for the last eight years and i absolutely love it. i would never go back to time and billing. my quality of life has changed dramatically because of it. what it’s done for the culture of my firm can’t be measured. it’s an intangible. i started doing it because i figured out that there had to be a better way to sell my services. i didn’t want to sell myself by the hour and i found out that it worked without reading all the economic theories. so i continued.

more on radicalism: get radical about pricing | make radical connections | let’s get radical about content | each social channel has a language | get ready for radical transparency | 5 radical ways to be social and strategic | how i got started being social | how social media transforms firms to their core | six competitive advantages for the radical cpa | radical tenet #1: embrace the cloud | radical customers are on their way | 5 radical transparencies; are you ready? | 4 questions radical firms must face | being radical starts with being the change | why start being radical now? | going radical: the 4 tenets of a ‘new firm’ | the roots of ‘radical’ cpas | the first 3 questions i should have asked before starting my own practice

goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

the technology is only getting faster and better. eight years ago my payroll only took two minutes using paycycle. i had to ask myself: how could i make money on it? i believe that the pricing model finally is going to change. ron baker was the early adopter and started this 20 years ago. i believe the technology has now caught up. if firms don’t change our pricing model, we’re either going to have 25,000 customers or we’re not going to make any money if we continue to charge by time.

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how the “1099 economy” will transform accounting

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‘uberization’ disrupts the cpa business model.

what’s the success formula for an entrepreneurial accountant?
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by hitendra patil

in “four signs the uberization of accounting has already begun,” we analyzed the opportunities and threats for cpa firms’ operations. after some more research into the “1099 economy” or the “contingent workforce,” the evidence all seems to point in one direction: transformation in the business model of accounting firms. the us dept. of labor notes that employers are seeking new ways to make employment more flexible with contingent work arrangement, and the dol recommends that the definition of employee and that of employer should be standardized and grounded in changed economic realities:

  • 53 million workers in the us are now “freelance workers.”
  • 2 million workers are “contingent workers” and this number is estimated to double by the year 2020.
  • more millennials freelance than any other age group.

these and many other findings indicate key impacts on how accounting firms will do business in future. here are some of our thoughts:

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get radical about pricing

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two happy businessmen looking at digital tablet at desk in officeforget about measuring by time.

by jody padar
the radical cpa

“forget about pricing and think about what people buy.”

customers are not buying our time. they may be buying our expertise. but they’re really buying a solution to their problem. famed management consultant peter drucker says, “a customer never buys a product by definition, the customer buys a satisfac­tion. satisfaction of a want, he buys value.” he’s buying a good feeling.

more on radicalism: make radical connections | let’s get radical about content | each social channel has a language | get ready for radical transparency | 5 radical ways to be social and strategic | how social media transforms firms to their core | 10 radical steps into the cloud | six competitive advantages for the radical cpa | radical customers are on their way | 5 radical transparencies; are you ready? | 4 questions radical firms must face | being radical is all about your customer | going radical: the 4 tenets of a ‘new firm’ | why should cpas be radical?

when lipstick leaves the manufacturer, it’s a solution. when it crosses the counter in a department store, it’s hope. from this perspective, how do we make our services into products or solutions? that’s essentially what you are doing with bundling and packages. you are productizing a service. read more →

make radical connections

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you don’t define your brand, your customers do. by jody padar the radical cpa social media is great for connecting with clients and prospects, but it also makes it easier to get published in the real media and that will … continued

what cpa firms could learn from google’s alphabet

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illustration of gears turning in brain13 lessons in strategy and innovation from google’s founders.

next question: the essential traits for success as an entrepreneurial accountant.
join the survey; get the results.

by hitendra patil
pransform inc.

google’s creation of a new spin-off called alphabet, a new umbrella company that includes google itself, should raise some thought-provoking questions for cpa firms.

more for pro members on the entrepreneurial accountant:  summer reading list: five great books for the five lives of a busy accountant   |   four signs the uberization of accounting has already begun  |   the one word that can make accountants rich  |  management guru chester elton on success  |  savvy cpas focus on the constants  |  10 things that accountants didn’t need to worry about 10 years ago  |  three amazing cpas who want to do tax returns for free  |  can accounting firms lead with work-life vision?  |  why accountants could be the happiest people on earth  | more…

founders sergey brin and larry page remind everyone in the alphabet announcement (at the iconic url http://abc.xyz) what they said 11 years ago, “google is not a conventional company. we do not intend to become one.”

let’s start there. read more →

let’s get radical about content

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content is king and context is queen.

by jody padar
the radical cpa

most professionals speak and/or tweet above their audience. they don’t realize whom they’re talking to.

more on radicalism: each social channel has a language | get ready for radical transparency | 5 radical ways to be social and strategic | how i got started being social | how social media transforms firms to their core | six competitive advantages for the radical cpa | radical customers are on their way | 5 radical transparencies; are you ready? | 4 questions radical firms must face | being radical is all about your customer | being radical starts with being the change | the roots of ‘radical’ cpas | the first 3 questions i should have asked before starting my own practice

goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

when you’re producing content, it has to be driven at the consumer level, not at the other professional level.

most cpas talk above their customers. some companies get it right. read more →

each social channel has a language

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young people holding social media logosbetter to pick one spot and be devoted to it than scattershot across three.

by jody padar
the radical cpa

each social media channel has its own language, culture and dialect. you need to make sure that your culture (aka your voice and how you post) matches the specific channel, otherwise it’s going to seem awkward. social media has to be understood and used properly and even though you’re going to be experimenting there are also some unwritten rules. make sure that you’re fol­lowing the basic rules of the social media channel you’re using.

more radical cpa: 5 radical ways to be social and strategic | how i got started being social | how social media transforms firms to their core | 10 radical steps into the cloud | the market is moving toward the radicals | 5 radical transparencies; are you ready? | 4 questions radical firms must face | being radical is all about your customer | why start being radical now? | why should cpas be radical? | the roots of ‘radical’ cpas | the first 3 questions i should have asked before starting my own practice

goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

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summer reading list: five great books for the five lives of a busy accountant

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game of thrones wide

accountants fill many roles. and there’s a good book for each.

by hitendra patil

in “a dance with dragons,” “game of thrones” author george r.r. martin, says, “a reader lives a thousand lives before he dies… the man who never reads lives only one.”

more for the entrepreneurial accountant: four signs the uberization of accounting has already begun |   the one word that can make accountants rich  |  management guru chester elton on success  |  savvy cpas focus on the constants  |  10 things that accountants didn’t need to worry about 10 years ago  |  three amazing cpas who want to do tax returns for free  |  can accounting firms lead with work-life vision?  |  why accountants could be the happiest people on earth  | more…

well, accountants don’t live just one life. at work, it’s almost as if they live five different lives. here is a summer reading list for accountants with one book for each of the lives they live.

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13 reasons accounting firms merge

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executive woman and man in business meetingbonus list: a 12-point look at the merger market.

by marc rosenberg
cpa firm mergers: your complete guide

why do firms merge?

whether you’re looking to acquire a smaller firm, merge upward into a larger one or join forces with an equal, answering this basic question honestly and objectively is key to laying the groundwork for a successful merger.

more on mergers: mergers 101: when negotiations aren’t really negotiations | 5 steps to take before merging

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get ready for radical transparency

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rethink how you communicate.

padar
padar

by jody padar
the radical cpa

social should be in your dna. identify the communication gatekeepers in your firm.

do you want everybody in your firm tweeting? it’s a good idea — just like you have all your firm members representing your firm wherever they are.

more on radicalism: 5 radical ways to be social and strategic | how i got started being social | how social media transforms firms to their core | six competitive advantages for the radical cpa | radical customers are on their way | 5 radical transparencies; are you ready? | 4 questions radical firms must face | being radical is all about your customer | going radical: the 4 tenets of a ‘new firm’ | why should cpas be radical? | the roots of ‘radical’ cpas | the first 3 questions i should have asked before starting my own practice

a lot of firm owners are hesitant to let younger members tweet because they are concerned about content. my response is if you can’t trust your younger members to tweet or put responsible things on facebook, then what are they saying about you when they’re not online? that’s a hiring issue, not a social media issue. read more →

5 radical ways to be social and strategic

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plus specific tips for each one. you know we wouldn’t leave you hanging.

man's hand writing social media strategies on a whiteboard

by jody padar
the radical cpa

so you want to get on social media? good! define your strategy. when i started using social, i was having fun and didn’t have a strategy, except to see what was happening — and it evolved. jump in, get started and you’ll formulate a game plan naturally.

jody padar, the radical cpa
jody padar, the radical cpa; learn more

more on radicalism: how social media transforms firms to their core | 10 radical steps into the cloud | six competitive advantages for the radical cpa | radical customers are on their way | the market is moving toward the radicals | 5 radical transparencies; are you ready? | 4 questions radical firms must face | being radical is all about your customer | why start being radical now? | going radical: the 4 tenets of a ‘new firm’ | why should cpas be radical? | the roots of ‘radical’ cpas | the first 3 questions i should have asked before starting my own practice

here’s some help in five phases: read more →

how i got started being social

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young businesswoman and social network over white backgroundplus how and why to measure.

by jody padar
the radical cpa

when i began dabbling with twitter six years ago, and facebook, seven years ago, it was more out of personal interest. i found twitter to be a fantastic place to learn. i became an active listener and then engaged, putting out information i thought people would benefit from.

jody padar, the radical cpa
jody padar, the radical cpa; learn more

more on radicalism: how social media transforms firms to their core | 10 radical steps into the cloud | six competitive advantages for the radical cpa | radical tenet #1: embrace the cloud | radical customers are on their way | the market is moving toward the radicals | 5 radical transparencies; are you ready? | 4 questions radical firms must face | being radical is all about your customer | being radical starts with being the change | why start being radical now? | going radical: the 4 tenets of a ‘new firm’

read more →

how social media transforms firms to their core

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what’s all this tweeting and liking about? by jody padar the radical cpa now it’s time to understand the social media business approach, how twitter, facebook and linkedin can help your business. first of all, stop calling it social media! … continued