cpa firm performance assessments: 15 core competencies, 21 questions

reeb-and-cingoranelli-with-cpatr-si-logo-200checklist: how to fine-tune your own firm’s performance management systems.

by bill reeb and dominic cingoranelli
卡塔尔世界杯常规比赛时间 / succession institute

when evaluating people within a firm, “relative importance” is a way to differentiate expectations regarding the same competency for various levels within your firm. we decided the best way to drill down even further into a competency model was to share some of the details of our competency model with you.

more on performance management:how to target what skills to develop now | what having your employees’ backs means | 5 harmful management attitudes (and how to fix them) | do cpa firms need management or leadership? |  job 1 for the practice owner: client management

it considers the following six levels within a cpa firm (each firm needs to choose whatever breakdown works best for them):

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what communication really means for partners

bissett
bissett

bonus chart: seven levels of communication management.

by martin bissett
passport to partnership

ultimately, when we have to interact with clients, subordinates, superiors or peers, the questions are always the same: who do i need to deliver this information to and what approach would they respond most favorably to?

in arriving at “communication” we come to the most intangible of all the components to obtain a “passport to partnership.”

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more on the passport to partnership: how to read your firm’s cultural blueprint | gauge firm culture to move toward partner | what culture really means for partners | firm culture is inevitable; make it work for you | 12 ways to determine your competence | what competence really means for partners | sailing through the seven c’s to partnership | passport to partnership: new research shows wide gap between partners and partners-to-be

in the research, which is ongoing and evolving, communication is the term given in the study to where partners look for senior managers to demonstrate that they can do two things with existing client relationships:

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how to read your firm’s cultural blueprint

bonus checklist: five-part analysis to measure partner material.ptp_2ndc

by martin bissett
passport to partnership

what conclusions can you draw from your knowledge of how the promotion system works in your firm that you need to keep in mind?

more on the passport to partnership: gauge firm culture to move toward partner | what culture really means for partners | firm culture is inevitable; make it work for you | 12 ways to determine your competence | what competence really means for partners | sailing through the seven c’s to partnership | passport to partnership: new research shows wide gap between partners and partners-to-be

in terms of firm culture, you need to understand the four navigational points of the compass:

  1. who do i need to stay on the right side of?
  2. what are the unwritten rules in my firm?
  3. whose opinions can be trusted?
  4. what really impresses the partners?

and here’s a five-part analysis to see how you measure up:

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gauge firm culture to move toward partner

martin bissett
bissett

bonus partnership pointers checklist: 3 questions to evaluate the culture at your own firm.

by martin bissett
passport to partnership

this second c is a stormy and choppy one, often fraught with political icebergs but navigated diplomatically and with maturity, will lead you through.

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more on the passport to partnership: what culture really means for partners | firm culture is inevitable; make it work for you | 12 ways to determine your competence | what competence really means for partners | sailing through the seven c’s to partnership | passport to partnership: new research shows wide gap between partners and partners-to-be

case study on culture

deborah had done well. she was bridging the firm’s culture gap and fulfilling its desire to be seen as an equal opportunities employer by becoming the practice’s standout rising star.

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how to combine two firms after merger: carefully

when the deal is done: a 24-point checklist for the morning after.

by august aquila
creating the effective partnership

congratulations! after years of planning and months of tough negotiations, you’ve finally closed the deal on merger of your cpa firm.

you might be thinking the most difficult work is behind you.  think again! you now have to move your eye from the financial to the human side of the merger.

more for pro members: mirror, mirror on the wall  |  6 steps to handle staffing problems in a merger  |  new times call for new cpa firm metrics  |  6 reasons why cpa firms fail in innovation  |  7 signs your firm is headed for an implosion  |  why is it always about partner compensation?  |  why merge and what to watch out for  |  13 steps to fool-proof mergers and acquisitions  |  13 questions to ask yourself for personal growth  |  partner problem? first, ask yourself these 21 questions  |  12 reasons cpa firm staff meetings are a waste of time  |  the managing partner’s secret weapon in change management  |  the 10 basic ways to boost profits at an accounting firm  |  12 must-do items for your partner retreat agenda

your work in this area has just begun and may last for 12 months or more. the so-called soft side of doing a merger is just as important, if not more important, than the financial side. just like with an iceberg you don’t know what lies beneath the surface. just ask the captain of the unsinkable titanic. don’t let this same danger destroy your practice

in order to make sure your merger has a better than average chance of succeeding, here are 24 key items to be addressed: read more →

check yourself: how to reality-test client satisfaction levels

arnold sanow
sanow

to keep both your staffers and clients happy, tax and accounting firms need to gain a thorough understanding of their perceptions and perspectives — and to make they align.

customer service guru arnold sanow suggests 15 questions to ask yourself, your staff, and, above all, your customers. servicethe biggest opportunities will surface when you compare and contrast their responses.

be prepared for an eye-opening, sometimes gut-wrenching, exercise in hard truth: read more →

firm culture is inevitable; make it work for you

martin bissett
bissett

bonus checklist: 5 ways to make sure the firm’s people believe in both themselves and the culture.

by martin bissett
passport to partnership

cultural issues are dynamic, very broad and unique in each firm. as such it is a challenge to summarize them accurately and comprehensively.

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more on the passport to partnership: 12 ways to determine your competence | what competence really means for partners | sailing through the seven c’s to partnership | passport to partnership: new research shows wide gap between partners and partners-to-be

from our research, however, the wise choice for anyone wishing to get their passport to partnership appears to be to study

  • their firm’s existing culture,
  • that of its senior individuals and
  • that of those who have the ear of those senior individuals

to understand not only the route to partnership, but the terrain that they need to cross too.

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12 ways to determine your competence

martin bissett
bissett

bonus: case study and worksheets:
3 questions to gauge your own competence, 4 questions about your personal brand and a 5-point checklist.

by martin bissett
passport to partnership

the passport to partnership study collated a number of responses in a conversational style. two brief but succinct examples that really stood out on the realities of how a firm assesses an individual’s “competence” to lead are showcased below.

  1. learn more
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    they need to explain technical data to me in a way that i know they understand it.

  2. what kind of lifestyle does this person have outside of work? we’ll be looking at facebook, twitter and google to find out.

more on the passport to partnership: sailing through the seven c’s to partnership | passport to partnership: new research shows wide gap between partners and partners-to-be

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what competence really means for partners

martin bissett
bissett

bonus: four outlooks from our exclusive expert council: baker, dobek, tierney, mister.

by martin bissett
passport to partnership

the skill in producing financial reports is limited by the quality of the information presented to the cpa by the client. motivation of the client to influence that financial information comes in many forms, some intentional and some unintentional. competence comes first in being able to resist pressure and present a true and accurate position of the client’s organization.

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sounds obvious, doesn’t it? but there’s a twist.

more on the passport to partnership: sailing through the seven c’s to partnership | passport to partnership: new research shows wide gap between partners and partners-to-be

competence didn’t actually rank highly in the majority of partner requirements when interviewed in our study at all.

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how to make annual staff evaluations work

ed mendlowitz cpa the practice doctor q and abonus checklist: six essential ingredients for the highly effective performance evaluation.

by ed mendlowitz
the 卡塔尔世界杯常规比赛时间 practice doctor

question: do you recommend annual staff evaluations?

more practice doctor q&a: when staffers stagnate | when to hire an admin assistant | 12 must-knows for niche markets | when large (or any) clients need backup assurances | when experience doesn’t add up | 6 ways to know what you don’t know | 10 do’s and don’ts for making small business clients happy | when a staffer stops listening | making meetings more productive | 44 critical criteria for accounting staff performance evaluations

answer: yes and no.

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sailing through the seven c’s to partnership

martin bissett
bissett

competence comes first. but it’s only a prerequisite.

bonus worksheets: 11 questions to plan your path to partnership

by martin bissett
passport to partnership

staffers aspiring to be partners must learn the key characteristics of successful partners. they also must learn how to develop their own personal plans to achieve partnership. firms and staffers alike need a clear set of procedures, processes and milestones for turning top talent into the next generation of firm leadership.

there are seven critically important criteria by which partners assess partners-to-be. i call them:

the seven c’s read more →

passport to partnership: new research shows wide gap between partners and partners-to-be

martin bissett
bissett

what we have here is a failure to communicate.

editor’s note: with this article, 卡塔尔世界杯常规比赛时间 introduces a new series of articles by martin bissett reporting on the findings of his proprietary research into the keys to making partner. the research is based on hundreds of interviews with partners and practitioners at more than 30 firms in the u.s. and the u.k., dozens of experts and advisors, and his own 20 years of experience in the field. in his research, bissett uncovered a wide gap between what partners say they seek in a staffer yearning to be partner and what they actually do and say to train and nurture the staffer. his work in passport to partnership is dedicated to bridging that gap, revealing to both partners and partners-to-be the unspoken rules, and working to create a bulletproof program to guide their efforts.

by martin bissett
passport to partnership

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have you ever wondered what the partners of your firm are looking for from you, beyond your technical abilities?

for full disclosure, i am not an accountant, but i have spent decades working with accounting firms of all shapes and sizes in the united kingdom, the united states and europe.

more from martin bissett:  selling on value vs. fees | 3 ways to convert scheduling practices to new fees | selling vs. attracting to build relationships | when selling, don’t chase new fees, attract them | selling accounting services doesn’t have to be hard! | ‘selling’ isn’t a dirty word | 8 factors in practice development success | in sales, perception is reality | success begins with accountability | do you realize you’re failing? | winning your first client

i noticed over time that in many firms, partners may often regard one or more of their managers as not being “partner material” because they feel that the manager does not exhibit the traits they are looking for.

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u.s. accounting pay beats london, but not asia

new global study shows 43 percent of accountants are ready to jump ship. here’s why.

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by 卡塔尔世界杯常规比赛时间 research

source: icas, via 卡塔尔世界杯常规比赛时间 research

the war for top talent in the u.s. accountancy profession is spreading worldwide, fueled by growth and increased confidence, according to a new global study obtained by 卡塔尔世界杯常规比赛时间.

some 43 percent of accountants at multinational firms say they’ll probably leave their jobs within the next year or two, seeking more pay, better opportunities or both. the figures closely follow those found by 卡塔尔世界杯常规比赛时间 in u.s.-focused studies (cpa firms paying top dollar for talent in nationwide hiring binge).

get the instant download of the full-size infographic:

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