five keys to better client retention
from the accounting office management & administration report via texas society of cpas.
attracting and retaining clients has taken on new importance for cpas whose firms have taken a hit in the last few years.
social
accounting marketing survey: 60% of cpa firms surge into social media
linkedin leads with 76% of firms involved. via aam a new study by the association for accounting marketing finds that approximately 60% of the firms surveyed are participating in social media and 43% have written social media policies to guide … continued
the facebook factor for cpas
how social media marketing strategies can level the playing field for small firms and career-minded professionals. by rick telberg facebook, linkedin and twitter are ushering in a new age of opportunity for tax, accounting and finance professionals, but only if … continued
linkedin leads in social media strategies
accountants shun facebook and twitter. linkedin has established itself as “the premier social networking site” for tax, accounting and finance professionals, according to a new study by a veteran of the cpa profession. and well over three in four professionals … continued
social media: what works, what doesn’t, why bother?
think virtual networking. by lisa tierney tierney coaching & consulting establishing a presence on facebook, twitter, and linkedin is more about social marketing than sales. if you have a business, you should have a facebook page. you should be linkedin. … continued
why kaufman rossin cpas is on facebook
social media’s not for you. or is it? by janet kyle altman “why is your cpa firm on facebook?” i get asked all the time. “why would a cpa firm be twittering, or blogging, or posting videos on youtube?” this … continued
88% of accountants are on facebook
how to get a job: 73% use linkedin. nearly three-quarters, or 72%, of finance and accounting professionals have a social media account and use it primarily to connect with friends and family via facebook, according to the a new mergis … continued
new survey results: accounting firms dive into digital marketing
networking moves to social media. empowered by technology and concerned about costs, tax and accounting firms are rushing into digital marketing in unprecedented numbers, according to a new 卡塔尔世界杯常规比赛时间 survey. the “卡塔尔世界杯常规比赛时间 marketing and business development trends survey” … continued
80 ways for accountants to use twitter
answering the question: “what can twitter do for you?” lisa barone at outspoken media, inc. says small businesses like accounting firms can use twitter as a way “to find new leads, build relationships, and as an overall way to cost … continued
social media: ask the right question
if you ignore it, will it go away? the answer, of course, is an emphatic “no!” but that’s the wrong question. “the right question is, how can we harness the power of these new, mostly free tools to help us … continued
social media spending surges at consulting firms
thought leadership marketing moves to social vehicles. consulting firms are ramping up spending on social media to drive thought-leadership marketing strategies, according to a research report by the bloom group, blisspr and the association of management consulting firms, which carries … continued
is social media a fad? [video]
you decide: [youtube]wkq9hvy4nms[/youtube] with half the world’s population under 30 years old, 96% have joined a social network with 200 million new users a year, facebook would be the world’s third largest nation, after china and india. and bigger than … continued
why accountants can’t ignore facebook
with over 500 million users, where do you think your clients are? who are these people on facebook, twitter, and linkedin? “it’s you and me and everybody we do business with,” says bill sheridan, the leading-edge communications manager for the … continued