with pinterest gaining so much momentum, it’s important to be prepared for the potential marketing opportunities in this space.
like other social media platforms, this one allows other people to “re-pin” and “like” your content, as well as to comment on your pins.
here are five ways you can leverage the power of pinterest—with over 11 million users—to help you with your marketing mix, including lead generation, sales, and branding: read more →
you may be thinking, “great! another social media platform to maintain.”
by becky livingston royal apple marketing
becky livingston
lately, there has been a lot of online buzz about pinterest, the online, social media platform where you post images and things of interest you find that others can view and “pin” if they like.
the secret strategies of high-performing 11-50-person firms. by rick telberg while increasing revenue and profitability are important to cpa firms sized at 11-50 persons, the paramount concern for the best, highest-achieving “ensemble” firms is gaining new and replacing lost clients. … continued
a new movement is stirring within the cpa profession, led by a new tech- and social-savvy generation. last week in a chicago suburb, we met for a first-of-its-kind un-conference, organized by jody padar of new vision cpa group and titled i c … continued
so you listed your company on linkedin, but maybe you have forgotten all about it—until now. here are a few tidbits on ways to leverage your linkedin company page to your benefit, including generating leads. read more →
twitter is not a new medium, though many people feel like it is. in fact, twitter was launched at south-by-southwest in 2006 and quickly went mainstream shortly thereafter. today, twitter has over 300 million users.
social media is everywhere, much like the web site craze back in the mid 90s. so, what is a cpa to do about it? you don’t have time to monitor all the various social media sites available today. you aren’t tech savvy to know which ones are the easiest or best to work with. and, you may not have the marketing expertise to know which platform will keep your services current in the eyes of your clients.
“blogging takes at least 0.5 fte.” by david albrecht the summa when i teach a more basic business/accounting class, i remind students that it is far easier to keep an existing client than to find a new client. and that … continued
i could talk for a whole day about what’s working for us, but i’ll just give you some highlights, because time is tight right now – the more that works for us, the more work we have to do!
most importantly, from my point of view, we have a president/coo and an executive committee that have the courage to step out and lead in very strategic way, not just follow. for example, many were still afraid of “social networking” when we were on board and posting regularly to linkedin, twitter and facebook.
cheryl smyers
in just 16 months, we have grown a linkedin industry group into a monthly face-to-face regional networking mixer that now regularly draws 200 clients and prospects–and it continues to grow. for this effort, the association for accounting marketing awarded stambaugh ness the marketing achievement award for event marketing, trade shows and seminars for firms under $15 million revenue at its june annual conference in chicago.
our recent membership in the bdo alliance gives us many resources to provide increased depth of services to our clientele – and gives bdo a stronger presence in our growing mid-atlantic service area.
seven lessons in competing effectively, starting with digital and social media marketing. by evelyn edwards, cpa evelynedwardscpa.com there is a war for new clients. but its always been my policy to never go down in my prices. it confuses the … continued
will xero give quickbooks a run for it’s money? cpa jason blumer of blumer cpas thinks so. here he evangelizes for xero, a small-business cloud-based accounting solution from new zealand, and for “social” accounting. more about jason blumer on cpa … continued
someone you know is probably already doing it.
