social media

the 7 fundamentals of getting clients with social media

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h…but only if you’ve done everything else first.

by sandi smith leyva the accountant’s accelerator 

it’s likely your friends and peers are urging you to get on the social media bandwagon. hearing about social media is unavoidable these days. we have many clients who feel stressed about the whole topic. the stress or guilt comes in when they don’t really want to do it but their friends keep urging them to.

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more on small-firm growth strategies: 5 ways to attract higher-quality clients   |   6 biz dev metrics accountants should measure  |  5 areas to improve client acquisition success  |  are accountants newsworthy? you bet!  |  when accountants don’t know they don’t know  |  seven hot lead generation methods for accountants   |  what stage of business are you in?  |  8 essential ingredients for your new client welcome kit  |  4 ways small firms can surpass larger firms  |   rebuttal: the 3 most unused marketing methods for accountants

i like to take a contrarian view with social media: i believe it’s not a cost-effective marketing tool for a majority of accountants. nevertheless, there are some very important exceptions where it can pay off big. here are some ideas just in case you can’t resist getting started in social media.

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5 tech tips for reigniting growth

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by hitendra patil
pransform inc.

here are five tech solutions, not in any particular order, that you can use now to help improve your revenue and profit:

  1. take a look at opprtunity (no it’s not a typo). it’s a linkedin-based solution, ranked as the no. 4 fastest rising startup on angellist according to silicon valley business journal and mattermark, that uses a scientific approach to match professionals based on a real opportunity to do business. read more →

what ads, the web or social media still can’t do

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by bruce w. marcus professional services marketing 3.0 to understand its effectiveness, it’s equally important to know what advertising, including web sites and social media, can’t do. five quick examples:  unlike product advertising, professional service advertising, in most cases, can’t … continued

kyle’s big debut

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michael bowlan, marketing director at brown smith wallace cpas in st. louis, is launching a new video blog featuring the deadpan delivery of one of the firm’s more distinctive personalities, kyle dodwell, a staff cpa in the firm’s insurance practice.

the purpose: “to stand out and get people to our quite good serious content on our website,” he says.

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two smart ways to keep the marketing engine running during tax season

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two days of smart marketing that can actually benefit your practice for the rest of the year.

by completing just two marketing tactics in january, you will be able to “touch” clients, prospective clients and referral sources throughout busy season even if your schedule doesn’t permit face-to-face communication.  you will have been “seen and heard.”

marketing consultant debbie andrews at marketri, a philadelphia-area marketing agency, says:

1. youtube video series: film 6-10 short video clips that contain (1) planning advice and /or (2) tax news / law changes.  these videos should be no more than 60-90 seconds in length.  when developing the material for your shoot, think about the many questions that you were asked by clients throughout the year.

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