who is your customer?
you can’t create content until you determine your audience.
by becky livingston
the accountant’s social media handbook
social media
how to schedule and manage social media activity
write it once, use it again… and again, and again…
by becky livingston
the accountant’s social media handbook
creating a daily posting schedule is not only smart, but for some industries – such as the legal, accounting and medical fields – required.
more on social media: determine your target audience | what is social media? | how social media works with accountants’ top 5 marketing goals
it’s important to keep a schedule so you can monitor activity, determine the post’s effectiveness and align website increases with marketing efforts via social media. lastly, keeping a schedule also helps prevent you from posting the same content too close together.
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how to track who’s clicking your links
get the most out of those urls.
by becky livingston
the accountant’s social media handbook
what to say on social media
let your audience tell you what they want.
by becky livingston
the accountant’s social media handbook
how to craft a social media profile
“social” includes “likable” and “interactive.” bonus: advice on images.
by becky livingston
the accountant’s social media handbook
which social media should you use?
don’t pick a platform at random. make an informed choice.
by becky livingston
the accountant’s social media handbook
according to quicksprout research, 75 percent of people are somewhat likely to share content they like online with friends, co-workers and/or family members. forty-nine percent do it at least weekly.
more on social media: what is social media? | how social media works with accountants’ top 5 marketing goals
in the same study, 86 percent of marketers stated that social media is important for their business, while 89 percent stated that increased exposure was the number one benefit of social media marketing.
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determine your target audience
your ideal client directs what platform you use.
by becky livingston
the accountant’s social media handbook
choosing your social media platform based solely on trends will get you to spend more time and money than you may need. it’s important to know where your target audience is and who they are before jumping into any social media efforts.
more on social media: what is social media? | how social media works with accountants’ top 5 marketing goals
any good social media or marketing person will ask you who your target audience is before doing any work for you. if he/she does not, that’s a red flag.
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are you flunking social media?
every platform is different.
by becky livingston
the accountant’s social media handbook
successful social media marketing requires a deep understanding in how consumers and businesses use each of the major social networking platforms.
more on social media: social media marketing for cpas [video] | how to engage with social media influencers | marketing for mobile | how social media affects seo | social media campaign 101 | why use social media for marketing?
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each platform provides different functionality and limitations. understanding effective tactics to maximize the potential each platform holds is essential in the effective implementation of your social media marketing strategy. the current, most important social media platforms are facebook, twitter, linkedin, youtube, google plus and pinterest.
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how social media works with accountants’ top 5 marketing goals
this is how clients find you now.
by becky livingston
in today’s world of cpa firms, marketing has taken a leap from the back seat to a seat at the strategic table.
more on social media: social media marketing for cpas [video] | how to engage with social media influencers | marketing for mobile | how social media affects seo | social media campaign 101 | why use social media for marketing? | 12 seo myths | quick tip: accelerated mobile pages | why you need an ssl certificate now | why tracking urls are so important | what goes into a buyer persona? | what is seo and why is it important?
with more and more firms focusing on marketing efforts, it makes a cpa wonder, “how does my firm continue to stay ahead of the curve to attract clients and to move the firm higher on its journey to increasing lead generation?”
social media marketing is one solution.
卡塔尔世界杯常规比赛时间’ jody padar named top voice in money & finance
‘head of the class.’
by 卡塔尔世界杯常规比赛时间
卡塔尔世界杯常规比赛时间 contributor and author jody padar, cpa, mst, has been named among the top 10 money & finance writers on linkedin’s inaugural top voices list.
“i’m psyched to be on the list,” says padar. “for all those naysayers who say social media/business has no roi, it’s really unbelievable. this accolade was completely selected through metrics based on the viral-ability of my content. wow! this shows how with social business, itty-bitty firms can compete on a global scale without huge marketing budgets. cloud and social have completely showed us size does not matter.”
the four ways ‘non-competes’ #fail in the social media age
how friending, liking, connecting or tweeting can come back to haunt you.
by r. peter fontaine
newgate law
it is axiomatic that the only true assets of any accounting firm are its clients and its people. these relationships are typically protected through a legal agreement between the firm and its people. known as restrictive covenants (or, colloquially, as “non-competes”), under these contracts former partners and employees are prohibited from soliciting or serving firm clients, and soliciting or hiring firm employees.
restrictive covenants are becoming increasingly more significant in the accounting industry because of the growing mobility of and competition for a scarce workforce and partner and employee “fallout” following a merger. the ever expanding popularity of social media only contributes to the uncertainty surrounding the enforceability and effectiveness of post-employment restrictions.
when clients prefer social media
how to use every new channel to create a new touchpoint to serve a client or attract a prospect, hire the best people, find new markets. by becky livingston social media for accountants in today’s world of cpa firms, marketing … continued
get radical about pricing
forget about measuring by time.
by jody padar
the radical cpa
“forget about pricing and think about what people buy.”
customers are not buying our time. they may be buying our expertise. but they’re really buying a solution to their problem. famed management consultant peter drucker says, “a customer never buys a product by definition, the customer buys a satisfaction. satisfaction of a want, he buys value.” he’s buying a good feeling.
more on radicalism: make radical connections | let’s get radical about content | each social channel has a language | get ready for radical transparency | 5 radical ways to be social and strategic | how social media transforms firms to their core | 10 radical steps into the cloud | six competitive advantages for the radical cpa | radical customers are on their way | 5 radical transparencies; are you ready? | 4 questions radical firms must face | being radical is all about your customer | going radical: the 4 tenets of a ‘new firm’ | why should cpas be radical?
when lipstick leaves the manufacturer, it’s a solution. when it crosses the counter in a department store, it’s hope. from this perspective, how do we make our services into products or solutions? that’s essentially what you are doing with bundling and packages. you are productizing a service. read more →