small firm

what it is and why it’s popular.

by sandi leyva and michelle long
acceleratorlibrary.com

we’re going to be speaking about subscription economy, which is new to a lot of us.

more small firm growth strategies: ed kless on factors affecting price sensitivity | your time has no inherent value | four tools for a millionaire mindset | reconnect with your why | use payroll to grow client retention | 3 ways to work less and earn more | what to do when a client doesn’t pay | how to handle price sensitivity | how to find hidden money for your clients | how small firms can use value pricing | 3 killer lead generation channels | need more business? focus on referrals
exclusively for pro members. log in here or 2022世界杯足球排名 today.

our guest for this discussion about subscription-based models is raj sabhlok, president of zoho corp.
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parsing substitute, expenditure, fairness and other effects.

by sandi leyva and michelle long
with ed kless, senior director of partner development and strategy at the sage group
acceleratorlibrary.com

many of you offer a fixed price on many occasions, which is fantastic.

more small firm growth strategies: your time has no inherent value | what is strategic pricing? | marketing vs. sales and how to plunge in | 5 steps to get clients to say ‘yes’ to cloud applications | when you should answer questions for free | when to turn over client data files | how to handle referrals – and how not to | 3 ways to raise your prices
exclusively for pro members. log in here or 2022世界杯足球排名 today.

what you’re doing now is maybe just fixed pricing and not value pricing, and the key here is we’re going to make this jump now. now that you made the leap to fixed price it is a very easy jump to value pricing. i’ll quickly describe the difference for those of you who might not have fully fleshed this out in your mind.
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there are three strategies. use what you want, but learn them all.

by sandi leyva and michelle long
the ultimate accounting virtual conference

i’m super jazzed to introduce ed kless, who’s going to be discussing the fundamentals of strategic pricing.

more small firm growth strategies: how to keep current | four tools for a millionaire mindset | reconnect with your why | use payroll to grow client retention | 3 ways to work less and earn more | what to do when a client doesn’t pay | how to find hidden money for your clients | 3 killer lead generation channels
exclusively for pro members. log in here or 2022世界杯足球排名 today.

he is the senior director of partner development and strategy at the sage group. he’s also the co-host and author of the soul of enterprise. he developed and delivers curriculum for sage consulting academy, business strategy and workshops related to customer experience. he’s also a senior fellow at vera sage, which is where ron baker teaches pricing to firms in our industry.

kless: we’re going to review the fundamentals of strategic pricing. what i’ve found fascinating about the subject of pricing is for as complex as it is, there are only three basic strategies. we’re going to review what those are and talk about where one might use one over the other and why they’re important to know. even if you don’t prescribe to one or the other or only ever use one strategy, it’s important to know what the three are.

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pro tips from doug sleeter and cpa practice advisor editor gail perry.

by sandi leyva and michelle long
the ultimate accounting virtual conference

how do we stay up to date?

more small firm growth strategies: best practices for growth: network, specialize, share | 10 easy tips to boost your business cash flow | 2 ways to serve clients better | how to fire a client | how to manage client expectations | trashing the spreadsheet: best practices in modern expense management | 3 ways to implement value pricing | building reputation to build your business | need more business? focus on referrals
exclusively for pro members. log in here or 2022世界杯足球排名 today.

one thing is making time for it. that’s the key to a lot of things and actually the first step to a million things is making time for it. some things i do include continue attending conferences.
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what are you doing that your clients might want to implement?

by sandi leyva and michelle long
the ultimate accounting virtual conference

how do we grow and advance in the practice? how do we excel in the accounting profession?

more small firm growth strategies: reconnect with your why | 5 steps to get clients to say ‘yes’ to cloud applications  | when you should answer questions for free | when to turn over client data files | the dreaded ‘quick question’ | how to handle referrals – and how not to | why clients need dashboards | 3 ways to raise your prices | your existing clients are your best leads | need more business? focus on referrals
exclusively for pro members. log in here or 2022世界杯足球排名 today.

i think one of the most important things you can do to help yourself excel in this profession is to network with your peers. i know some people think, really aren’t they my competition? why would i want to network with them we’re all after the same clients?
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choose what, with whom and your reward.

by sandi leyva and michelle long
the ultimate accounting virtual conference

let’s think about what is it we really like doing. what do you enjoy doing?

more small firm growth strategies: 5 steps to get clients to say ‘yes’ to cloud applications | 10 easy tips to boost your business cash flow | 2 ways to serve clients better | how to fire a client | how to manage client expectations | trashing the spreadsheet: best practices in modern expense management | 3 ways to implement value pricing | building reputation to build your business | need more business? focus on referrals
exclusively for pro members. log in here or 2022世界杯足球排名 today.

i know when we first start a practice you’ll do anything. you just need money. you need clients.
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security, convenience, liability and visibility make portals valuable outside of busy season.

by sandi leyva and michelle long
the ultimate accounting virtual conference

we’re really thrilled to have grady slane with us today. he is a product marketing manager for citrix share file.

more small firm growth strategies: 5 steps to get clients to say ‘yes’ to cloud applications | 10 easy tips to boost your business cash flow | 2 ways to serve clients better | how to fire a client | how to manage client expectations | trashing the spreadsheet: best practices in modern expense management | need more business? focus on referrals
exclusively for pro members. log in here or 2022世界杯足球排名 today.

grady: i’ve been with citrix share file for five years and through that entire time period i’ve been working with accountants. i hope i’m able to share some insight today, particularly on portal technology that you find helpful.
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changes you can implement today.

by sandi leyva and michelle long
the ultimate accounting virtual conference

we’re going to be talking about 10 easy steps to improve your business cash flow.

more small firm growth strategies: use payroll to grow client retention | when you should answer questions for free | when to turn over client data files | the dreaded ‘quick question’ | how to handle referrals – and how not to | why clients need dashboards | 3 ways to raise your prices | your existing clients are your best leads
exclusively for pro members. log in here or 2022世界杯足球排名 today.

our guest is shafat qazi, ceo and founder of bqe software, which has been in business for 20 years and has award-winning integration with quickbooks and a few other accounting products. its flagship product is billquick, designed for getting paid faster.
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why you might want to and how software can help.

by sandi leyva and michelle long
the ultimate accounting virtual conference

forty percent of small businesses say bookkeeping and taxes are the worst part of owning a business. ultimately that’s what each of us here can really help small businesses with. the payroll tax component is definitely something a small business owner isn’t going to want to focus their time on and so it’s an opportunity for you to use your skill set.

more small firm growth strategies: when you should answer questions for free | 2 ways to serve clients better | how to fire a client | how to manage client expectations | trashing the spreadsheet: best practices in modern expense management
exclusively for pro members. log in here or 2022世界杯足球排名 today.

we’re talking about having payroll become profitable for your practice. helping us today is jake haffner, a cpa and payroll expert who works with zenpayroll.
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