take your client’s pulse
don’t assume you know how they feel.
by sandi leyva
small firm
how to use client ‘touch plans’ to stay in touch
bonus: three sample plans plus 31 quick ideas.
by sandi leyva
create your marketing plan
the 13 channels you have … but you won’t need all of them.
by sandi leyva
how to determine your ideal client
plus 4 sample personas.
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build your revenue plan in reverse
calculate exactly how many clients you need.
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the complete guide to marketing for tax & accounting firms
3 steps to using social media to increase your search rankings
plus sample posts.
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clients need advisory services more than they know
be aware of your clients’ fears.
by sandi leyva and michelle long
the ultimate accounting virtual conference
5 fast, easy ways to turn annual clients into year-round clients
imagine how catching their books up in november will make march feel.
by sandi leyva
3 reasons small firms stay small
plus 5 common situations. do you see yourself?
by hitendra patil
accountaneur
six concrete ways to help business clients reach their full potential
concrete ways to help their businesses reach full potential.
by sandi leyva and michelle long
the ultimate accounting virtual conference
surviving busy season: 10 tips for more energy
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by sandi leyva
the accountant’s accelerator
how to teach financial literacy
help your clients and maybe learn about your business as well.
by sandi leyva and michelle long
the ultimate accounting virtual conference
why next-gen firms embrace subscription billing plans
zoho president explains the “freemium upsell.”
pricing strategies that work
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by sandi leyva and michelle long
let’s take a look at some pricing strategies for the subscription economy.
more small firm growth strategies: welcome to the subscription economy | ed kless on factors affecting price sensitivity | how to keep current | best practices for growth: network, specialize, share | 10 easy tips to boost your business cash flow | 2 ways to serve clients better | how to fire a client | how to manage client expectations | trashing the spreadsheet: best practices in modern expense management | 3 ways to implement value pricing | building reputation to build your business | need more business? focus on referrals
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there are a number of things that businesses can do related to subscription models, in particular around their pricing strategies. we have the freemium and upsell model, multiple additions, pay as you go, tiered or volume-based pricing and bundling. i’ve got some examples of each one of these. i’d be fairly surprised if we haven’t run across these already as consumers.
our guest for this discussion about subscription-based models is raj sabhlok, president of zoho corp., in his own words…