the four flavors of niche strategies

but it depends on your taste for risk. by jean marie caragher capstone marketing there are at least four types of opportunities your firm can pursue in considering new niche growth, each with its own level of risk: 1. market penetration. … continued

4 keys to winning today’s competitive battle

at your firm, who’s the chief change officer? by jean caragher and rick telberg sevenkeyscpa.com organizations with strong learning cultures have 37 percent greater employee productivity, are 32 percent more likely to be first to market and are 17 percent … continued

how to measure client satisfaction

jean caragher
jean caragher

almost any system will do. but you need a system.

by jean caragher
capstone marketing

the seven keys to successful cpa firm management research indicates that the majority of cpa firms have no client-satisfaction program at all. while any system will do, you need a system in place whether it includes face-to-face interviews, written surveys, online surveys or focus groups.

burr & forman llp a law firm with offices in five southeastern states averages two client interviews per month with the aim of meeting with their top 50 clients once every two years.

the goals of the interviews are: read more →

11 clues your clients are losers

sevenkeys cpa research shows that the best firms are three times more likely than laggards to fire clients. via accountingweb firing clients is an effective way to manage growth and profitability. clients should be evaluated on a variety of criteria … continued