15 reasons to dump a client

you know the type.

they’re the clients that keep you awake at night, bother you on weekends, and drive your staff crazy. they’re the clients you’d rather you didn’t have. wouldn’t it be great to dump them and make them some other accountant’s problem?

but how do you spot a problem client before they swell into a catastrophe? arvid mostad, president of mostad & christensen, a supplier of marketing materials to accounting firms, outlines 15 habits of bad clients: read more →

five questions to ask clients today

make checking a client’s pulse part of your everyday habit.

busy season may be hectic and the hours may be long, but if you’re not making time to get to know your clients better, then you’re missing an opportunity that may not come again for another year. by then, a competitor may have beaten you to the punch.

many accountants, auditors and tax professionals don’t realize how much busy season is, in fact, “opportunity season.” you have your clients’ undivided attention. they should have yours.

beyond the routine tax preparation and tax planning, beyond the reconciliations and check marking, you need to be using client face-time to explore their greater needs and goals and your firm’s performance and opportunities. read more →

who’s gonna hire you?

answer: business owners. but what’s the best way to reach them?

by rick telberg

ever wonder who makes the decision on which cpa firm to hire? when we asked whom cpas think the decision-maker is, only one clown said, “wife of owner rules.”

just about everybody else figured the decision-maker is the owner herself. or himself. about eight in 10 of respondents agreed on that.

only seven percent thought the cfo makes the decision, while five percent said it’s the ceo. read more →