sales archives - page 7 of 15 - 卡塔尔世界杯常规比赛时间

the missing ingredient in your marketing that will make all the difference

october 12, 2012

even after years of training, learning and succeeding, it doesn’t come easy.

by sandi smith, cpa
accountant’s accelerator

in school, during both my undergraduate courses and my mba classes, i took marketing 101, or something close to that. i learned the four p’s: product, price, place, and promotion. i aced the class.

more for soloists and small firms from sandi smith at 卡塔尔世界杯常规比赛时间: 3 steps to start running on millionaire time • 5 mistakes to avoid when seeking new clients • the top 12 business card blunders accountants make • seven tips to keep the clients you have • how to attract clients like a magnet • eleven easy ways to deliver more value to clients • five things accountants take for granted that costs them revenue • what’s in your new client funnel? • what’s in your welcome kit for new prospects? • five fun and easy ways to wow your clients • six ways to give yourself a raise • strategies to stop losing business to competitors

when i started my first business at age 13, i ran an ad and was able to get clients. it was no big deal. when i wanted to earn some part-time money during college doing bookkeeping (before i passed my cpa exam), i answered an ad and found clients. it was no big deal. when i started a part-time photography studio in the 1980s, i sent out press releases and direct mail and got clients. it was no big deal. i was doing all of this on the side while i had full time jobs paying the rent and everything else. read more →

5 mistakes to avoid when seeking new clients

september 30, 2012

by 卡塔尔世界杯常规比赛时间 research

business development for sole practitioners and small firms.

by sandi smith, cpa / special to 卡塔尔世界杯常规比赛时间

if you’re a sole practitioner or small-firm operator, you’re probably very good at what you do — or you wouldn’t be in business today. but when it comes to marketing and selling yourself, well, many of us didn’t voluntarily sign up for that part.

as a matter of fact, some of us are resisting — kicking and screaming — marketing ourselves. so no wonder, for some of us, business is slow or not growing at the rate we’d like.

more for soloists and small firms from sandi smith at 卡塔尔世界杯常规比赛时间: the top 12 business card blunders accountants make • seven tips to keep the clients you have • how to attract clients like a magnet • eleven easy ways to deliver more value to clients • five things accountants take for granted that costs them revenue • what’s in your new client funnel? • what’s in your welcome kit for new prospects? • five fun and easy ways to wow your clients • six ways to give yourself a raise • strategies to stop losing business to competitors

we all hope we will have enough referrals so that we will never have to sell ourselves. but in the last few years, referrals, even for those with huge followings, have slowed down. it’s past time that we work on more fully developing the marketing and selling function of our businesses.

as you do, here are five mistakes to avoid: read more →

nine bridges to cross in business development for accounting firms

september 26, 2012

by 卡塔尔世界杯常规比赛时间 research

eyes wide open, forging ahead.

by nick keseric
exclusive to 卡塔尔世界杯常规比赛时间

on our summer family vacation last month, we traveled through the east coast and i can’t recall a time when we crossed over more bridges. some bridges were old, some were brand new, some low and some very high. and with each crossing, my wife would sink deeper into the passenger seat with eyes closed while our kids pointed out some of the sights only seen at higher elevations thanks to the bridge. too bad pam didn’t get a chance to see those sights.i’m not sure, but my wife might have gephyrophobia, the fear of crossing bridges.

more on business development from nick keseric: if business development is a circus at your firm… | my attitude??? what’s wrong with my @#$%! attitude? | curious minds want to know: are you helping or selling? | the six-step roadmap for cpa change agents | 20 biz dev ideas for your career and your firm |

in business development, if we have gephyrophobia, we shouldn’t be in business development. in business development we need to cross various bridges in the sales and marketing process each and every day.

the top 12 business card blunders accountants make

september 21, 2012

by 卡塔尔世界杯常规比赛时间 research

how many of these common errors or omissions can you find on your business card?

by sandi smith, cpa

the lowly business card: we don’t give it a second thought before we get the thing printed up, and we just do what everyone else does.

many people, new in business, get the business cards printed before they’re really ready to, which causes many of the mistakes i list below. experienced or new, you’re missing huge opportunities to let your business card take some of the work off your shoulders. we may take it for granted, but i feel that your business card is one of your most important pieces of marketing collateral, and the most under-utilized.

here are my suggestions for how to get your business card working as hard as you do. if you want to play along, pull out your business card, and see if your card is guilty of any of these first four no-no’s. read more →

the ten most common mistakes on accounting firm websites

september 17, 2012

by 卡塔尔世界杯常规比赛时间 research

you only have eight seconds to make a first impression. don’t waste it.

by sandi smith, cpa

you can indeed get more business, more clients, and more profits from your web site. but not if you make these common mistakes!

sandi smith

whether creating a new site or updating your existing site, here are some common pitfalls to avoid. read more →

15 off-the-hook ideas for accountants to dream big

august 25, 2012

by 卡塔尔世界杯常规比赛时间 research

start your business ‘bucket list’ today.

by sandi smith, cpa
卡塔尔世界杯常规比赛时间 / accountant’s accelerator

do you have a business bucket list?

did you see the movie “the bucket list?” morgan freeman and jack nicholson played men who didn’t have too long to live. they each wrote up a bucket list, a list of things they wanted to do or accomplish before they kicked the bucket (as we say in the south).

why not apply the concept to your business? you can do this whether you have your own business or a job, although you have a bit more control when you’re the boss. what do you want to do before you retire or sell your business?

here are some ideas: read more →

if business development is a circus at your firm…

august 22, 2012

by 卡塔尔世界杯常规比赛时间 research

…then shouldn’t you be the ringmaster?

by nick keseric

what job would you like in a circus? selling tickets to enter the circus knowing that the people purchasing tickets from you will be treated to a great show? a clown? acting like a kid and making people laugh? a lion tamer? thrilling the crowd with your nerves of steel? a high wire artist? silencing an entire venue while you walk across a razor thin wire?

more on practice development by nick keseric at 卡塔尔世界杯常规比赛时间: my attitude??? what’s wrong with my @#$%! attitude? | curious minds want to know: are you helping or selling? | the six-step roadmap for cpa change agents | 20 biz dev ideas for your career and your firm |

i’m thinking the ring master would be a pretty good gig. many people might look good in a black top hat and a red coat with tails. i on the other hand would look like a bad imitation of a member of a 1970 british rock band. however, the ring master does have the perception of someone with a good chunk of control.

nine networking tips to speed sales and referrals

july 15, 2012

by 卡塔尔世界杯常规比赛时间 research

keep in mind: it takes up to six months before people get to know you well enough to refer you.

by sandi smith, cpa
卡塔尔世界杯常规比赛时间 / accountant’s accelerator

networking is an essential part of building your business. whether you network locally, nationally, or internationally, there are some tips that are common to all businesses.

more from sandi smith at 卡塔尔世界杯常规比赛时间:

• five things accountants take for granted that costs them revenue
• what’s in your new client funnel?
• what’s in your welcome kit for new prospects?
• five fun and easy ways to wow your clients
• six ways to give yourself a raise
• strategies to stop losing business to competitors
• five tips to manage your ‘overwhelm’ level
• easy ideas for a quick business boost
• four new mega-trend marketing strategies
• how to stop leaving money on the table

1. be crystal clear about what you do and how people can use you. also know exactly who your ideal client is in case you’re asked. if you don’t do this, you’ll leave people scratching their heads about you and they won’t know how to connect with you even if they wanted to.

my attitude??? what’s wrong with my @#$%! attitude?

july 7, 2012

by 卡塔尔世界杯常规比赛时间 research

six good things than can happen with the right attitude.

by nick keseric
mpscpa.com

attitude. how can something so elusive and ever changing be so instrumental and impactful in how we behave in our daily lives? i think there is some truth to the theory that people can be born with a good attitude.

have you ever tried to force yourself into a positive or happy attitude while you are in a grumpy foul mood? las vegas has that happening at the same odds as waking up a 14 year boy at 5:30 a.m. for diving practice during their summer break and finding them in a good mood along with a good attitude. (i know that drill first hand.)

five things accountants take for granted that costs them real money

july 4, 2012

by sandi smith leyva

what we know that clients don’t even know they need.

by sandi leyva

i’m pretty sure that i am not the only accountant who has made the following mistakes with clients. here are a couple of ideas to help us remember what we know that the client doesn’t and why it costs us when we forget.

more sandi leyva: what’s in your new client funnel? | what’s in your welcome kit for new prospects? | five fun and easy ways to wow your clients | six ways to give yourself a raise | strategies to stop losing business to competitors | five tips to manage your ‘overwhelm’ level | easy ideas for a quick business boost | four new mega-trend marketing strategies | how to stop leaving money on the table

1. clients do not know how to evaluate our technical skills.

what’s in your new client funnel?

june 27, 2012

by 卡塔尔世界杯常规比赛时间 research

three simple questions to test your revenue forecast.

by sandi smith, cpa
accountant’s accelerator

you may have heard about the marketing funnel before. there are lots of variations, and i want to cover it in a way that helps us examine our mix of products, services, and prices.

the funnel can be pictured like a big “v.” at the top, wide-open part, there are a lot of prospects interested in your services and products. at the bottom, narrow part, there are a few select customers who buy the most from you.

see more from sandi smith at 卡塔尔世界杯常规比赛时间 (log in now or 2022世界杯足球排名 membership here):

what’s in your welcome kit for new prospects?
five fun and easy ways to wow your clients
six ways to give yourself a raise
strategies to stop losing business to competitors
five tips to manage your ‘overwhelm’ level
easy ideas for a quick business boost
four new mega-trend marketing strategies
how to stop leaving money on the table

near the top, you will have all of your lowest-cost offerings, perhaps those under $100. in the middle, your medium-priced products and services will be positioned, and at the narrow, bottom, you will have your most expensive offerings.

the funnel is a fairly simple concept; however, we can glean quite a bit if we ask ourselves these questions: read more →

10 key questions to ask before you try crm

june 25, 2012

by becky livingston

choosing a crm system can be tricky. here are some pointers.

by becky livingston

when do you need crm? you know you need crm when your list of contacts has outgrown your rolodex. you remember what a rolodex is right? another indication is when you begin to forget important information about your clients, or you notice your communication with them has dwindled.

also consider crm when you are looking to increase sales as well as relationships with clients, in the end positively affecting the bottom line.

lastly, if you find yourself personalizing emails manually and/or do not have a clear idea of where you customer or lead is in the pipeline, you may need crm.

curious minds want to know: are you helping or selling?

june 9, 2012

by 卡塔尔世界杯常规比赛时间 research

selling is hard. helping comes naturally.

by nick keseric
mpscpa.com

if yogi berra was ever asked what he thought perception was, he might have said, “the one thing about perception is that people have different perceptions about perceptions.”

we can all try do a good job in trying to present a professional perception to others but the final verdict from our efforts occurs in the eyes and minds of those we are talking, working or meeting with. we can think we presented one way but it may be interpreted in another way. can you spell perception?

more from nick keseric for 卡塔尔世界杯常规比赛时间 pro members (go pro here):

converting perception into reality can be a tough job. but it doesn’t need to be… if you do what comes naturally.