with email marketing emerging as the weapon of choice for business-hungry accounting firms, we figured some firms could use a few pointers e-mail marketing giant mailermailer’s latest e-mail marketing metrics report reveals the six key factors that determine whether or … continued
studies show 97% of what we communicate by phone is by vocal tone. that means only 3% of your message is understood from the actual words. voice coach karen lyu suggests: imagine you’re at a meeting, and you hear someone … continued
they don’t teach sales in accounting school. but every practicing accountant should know the four basic closing techniques. you’re probably doing some or all of them already. but it’s handy to keep them in mind, nevertheless. they are the basic … continued
test your firm’s business savvy. accountants know that winning additional work from current clients is a whole lot easier than finding brand new clients. but too many firms fail to seize the opportunities. why? simple:
sure, the current generation of accounting firm owners faces a crisis in finding the people for succession. but that issue pales in comparison to the problem we have today, right now, with the gap between the generations seen in clients … continued
networking moves to social media. empowered by technology and concerned about costs, tax and accounting firms are rushing into digital marketing in unprecedented numbers, according to a new 卡塔尔世界杯常规比赛时间 survey. the “卡塔尔世界杯常规比赛时间 marketing and business development trends survey” … continued
thought leadership marketing moves to social vehicles. consulting firms are ramping up spending on social media to drive thought-leadership marketing strategies, according to a research report by the bloom group, blisspr and the association of management consulting firms, which carries … continued
six hints for asking effective questions. the franklin covey coaching group, renowned for “seek first to understand, then to be understood” advice, says effective questioning is an essential skill in business development. “your goal is maximum, mutual understanding,” the company … continued
accounting firms can no longer be content with doing business on the golf course. by hugh duffy in order to retain clients, recruit prospects and capture as many referrals as possible, firms must invest in a solid marketing system. easier … continued
charles h. green says: put your customers’ interests first and watch your sales increase. people want to buy from those they trust. the best way to be trusted by your customers is simply to be worthy of their trust. be … continued
accountingweb editor gail perry shows how to use the networking site for business development. [youtube]dwzqxaie8j8[/youtube] recorded at the new york accounting technology show visit gail on linkedin here.
mark stevens advises: instead of saying ‘thank you,’ show customers some real appreciation by giving them your time. my firm’s best and most productive business relationships are born when a client enters the room thinking they know what they want, … continued
you could be wasting a lot of time, money and effort on the wrong career and business-building strategies. by rick telberg as every owner of a tax-and-accounting business understands, your best source of new business is usually referrals. and referrals … continued