radical

clients buy solutions, not time

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hand building word "solution" with letter blocksplus 4 notes about client phone calls.

by jody padar
the radical cpa

“forget about pricing and think about what people buy.”

more on radicalism: how to leverage social media | target content to consumers, not industry | social + strategy = success | make the cloud work for you | 5 ways to capitalize on trends | embrace disruption | new thinking brings new results | 10 questions to prepare for radical change | who’s your competition? everyone | how the ‘new firm’ was born | radical firms embrace 4 values | radical or complacent? you choose | 3 questions to ask if you dare
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

customers are not buying our time. they may be buying our expertise. but they’re really buying a solution to their problem.
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how to leverage social media

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man showing woman something on laptop computermake use of all your connections.

by jody padar
the radical cpa

social media is great for connecting with clients and prospects, but it also makes it easier to get published in the real media and that will give you the collateral for marketing.

more on radicalism: target content to consumers, not industry | narrow your social focus | how to measure social business… and why | 6 ways the cloud helps cpa firms | you’re already a consultant | new thinking brings new results | how the ‘new firm’ was born
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

i’ve been quoted in entrepreneur, forbes and inc. that’s priceless! that’s what i call return on attention.
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target content to consumers, not industry

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dart on a target on a mobile phonecontent is king and context is queen.

by jody padar
the radical cpa

most professionals speak and/or tweet above their audience. they don’t realize whom they’re talking to.

more on radicalism:narrow your social focus | why transparency matters to clients | how to become a social business | the cloud is your starting point | 10 questions to prepare for radical change | radical firms embrace 4 values | radical or complacent? you choose

goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

when you’re producing content, it has to be driven at the consumer level, not at the “other professional” level.

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narrow your social focus

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young concentrated businessman writing notes down and looking at laptop in officepick one thing and do it well rather than try to be everywhere.

by jody padar
the radical cpa

each social media channel has its own language, culture and dialect. you need to make sure that your culture (aka your voice and how you post) matches the specific channel, otherwise it’s going to seem awkward.

more on radicalism: why transparency matters to clients | social + strategy = success | make the cloud work for you | 5 ways to capitalize on trends | embrace disruption | who’s your competition? everyone | radical or complacent? you choose
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

social media has to be understood and used properly and even though you’re going to be experimenting there are also some unwritten rules. make sure that you’re fol­lowing the basic rules of the social media channel you’re using.
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why transparency matters to clients

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young man in sweater and tie smiling at smartphoneit’s time to rethink how you communicate.

by jody padar
the radical cpa

social should be in your dna. identify the communication gatekeepers in your firm.

social + strategy = success | how to measure social business… and why | 6 ways the cloud helps cpa firms | you’re already a consultant | new thinking brings new results | how the ‘new firm’ was born
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

do you want everybody in your firm tweeting? it’s a good idea – just like you have all your firm members representing your firm wherever they are.
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social + strategy = success in five stages

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businesswoman lassoing light bulb5 specific tips for maximizing your efforts.

by jody padar
the radical cpa

so you want to get on social media? good! define your strategy. when i started using social, i was having fun and didn’t have a strategy, except to see what was happening — and it evolved. jump in, get started and you’ll formulate a game plan naturally.

more on radicalism: how to measure social business… and why | how to become a social business | the cloud is your starting point | why transparency matters in the ‘new firm’ | 10 questions to prepare for radical change | radical firms embrace 4 values | radical or complacent? you choose
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

here’s some help in five phases:
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how to measure social business… and why

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cpas-love-facebook1it’s not just for fun, so treat it like any other metric.

by jody padar
the radical cpa

when i began dabbling with twitter and facebook, it was more out of personal interest. i found twitter to be a fantastic place to learn. i became an active listener and then engaged, putting out information i thought people would benefit from.

more on radicalism: how to become a social business | make the cloud work for you | 5 ways to capitalize on trends | embrace disruption | who’s your competition? everyone | how the ‘new firm’ was born | 3 questions to ask if you dare
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

i still do this today. i interact with everyone i can as i learn and share. i compare it to the partner who always took important paper articles and put them on my desk. i just do it via social and digital.
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how to become a social business

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young people holding social media logosit’s not a side venture. get ready to transform your firm to the core.

by jody padar

now it’s time to understand the social media business approach, how twitter, facebook and linkedin can help your business.

more on radicalism: make the cloud work for you | 6 ways the cloud helps cpa firms | you’re already a consultant | new thinking brings new results | how the ‘new firm’ was born

goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

first of all, stop calling it social media! using “social” to gen­erate new customers is a new way of doing business in today’s digital world. most firm owners don’t understand that when you combine social media with cloud, the effects become multiplied. we’re talking internet 3.0. are you ready to get there?
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make the cloud work for you

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staircase of 10 steps10 steps (and you don’t have to take them all at once).

by jody padar

once you decide on what cloud software you want to use, here are the ten steps you need to make the transition:

more on radicalism: the cloud is your starting point | why transparency matters in the ‘new firm’ | 10 questions to prepare for radical change | radical firms embrace 4 values | radical or complacent? you choose | 3 questions to ask if you dare

goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

step 1: adopt for your own practice. choose an online software you’d like to try and input your financials. it’s the easiest move to make, and you’ll learn a lot during the process. you’re the most intimate with your own financials, so start there.

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6 ways the cloud helps cpa firms

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woman ascending staircase into cloudsbonus: 7 specific tools.

by jody padar

we’ve said the backups and the intangibles outweigh the little annoyances. but what specifically will you gain from moving to the cloud?

more on radicalism: the cloud is your starting point | 5 ways to capitalize on trends | embrace disruption | who’s your competition? everyone | radical or complacent? you choose

1. it will help you go paperless. the cloud has helped me rethink my entire document management system and my firm is now 100 percent paperless. the problem with document management systems today is that they’re very static for working in a fluid environment. i have yet to find a technology that addresses this issue to my liking.
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the cloud is your starting point

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man typing into cloudyour customers’ expectations have changed, so you might as well embrace them.

by jody padar

let me clear this up now: the cloud is not an actual cloud.

more on radicalism: you’re already a consultant | why transparency matters in the ‘new firm’ | 10 questions to prepare for radical change | who’s your competition? everyone | radical or complacent? you choose | 3 questions to ask if you dare

it’s your software in a computer room, miles away from your physical location. i’ve been to the cloud and it’s a funny and interesting place to visit.

it’s just a warehouse; they take your driver’s license, they scan you in, inspect your eyeballs and make sure that you’re not some bad person. there’s a large area full of servers and wires and it’s unbelievably hot. but what was especially endearing about my experience was that my cloud provider, byron patrick from simplified innovations, couldn’t contain his excitement about taking me. he was like a kid in a candy shop. it must be a techie thing.
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5 ways to capitalize on trends

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number5-adobestock_58123020the market is moving. can you keep up?

by jody padar

a cch white paper, “charting a course for the future: a report on firm preparedness,” defines some of the trends that will have the most significant impact on accounting firms and their customers over the next five years.

more on radicalism: you’re already a consultant | why transparency matters in the ‘new firm’ | embrace disruption | new thinking brings new results | 10 questions to prepare for radical change | who’s your competition? everyone | how the ‘new firm’ was born | radical firms embrace 4 values | radical or complacent? you choose | 3 questions to ask if you dare

the study also notes how well-prepared accountants are to take advantage of these trends. by putting the “very prepared” firm under the magnifying glass, the report examines what makes firm owners confident about the future.
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you’re already a consultant

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two businesswomen shaking hands in modern officechances are you offer clients more than you realize.

by jody padar

to me, the most trusted business advisor is the small busi­ness advisor. that’s what my customers see. my firm serves small businesses from the ground up to $10 million. yes, we look at their numbers, but, practically speaking, one gains a lot when you’re in their financial underwear drawer.

more on radicalism: why transparency matters in the ‘new firm’ | embrace disruption | 10 questions to prepare for radical change | radical firms embrace 4 values | 3 questions to ask if you dare

most of our conversations are around their questions. it’s a natural extension of the work we already do – financials, taxes, payroll, cash flow and forecasting.
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