are you selling time or value? [video]
kurt siemers is the ceo of kennedy & coe, the first top 100 cpa firm to implement value pricing. here he describes what inspired him to…
pricing
why your niche strategy will flop
the one mistake too many cpa firms are making. [youtube]fdvmzgw20mw[/youtube] michelle golden, marketing consultant and author of the new and essential “social media strategies for professionals and their firms,” explains the one simple mistake that many firms make when entering … continued
why the next boom could be the worst thing that ever happens to accountants
and how you can avoid the pitfalls. by rick telberg as state and federal governments struggle against an ailing economy, many accountants are bracing for a new surge of work from new tax and regulatory changes. but all that new … continued
have audit fees hit bottom?
not quite yet, according to a new analysis by cfo magazine. but cfo says “the trend has begun to slow.” “only three of the top eight audit firms showed a drop in fees charged as a percentage of client revenue … continued
billing rates are still robust despite economic turmoil
billing rates at cpa firms remain high, evidence that the marketplace continues to be strong for cpa firm services. despite the economic change and uncertainty that has affected u.s. businesses this year, the value of cpa cpa firms’ services is … continued
billable hour in the extreme
sign found in north texas by ed kless, advertising “a consulting group of corporate escapees.” click all the way through and scroll down a little to see the comments.