answer: analyzing time records is a very effective practice management tool and is an essential part of most professional services organizations. some people contend that timesheets should not be used since they should not be the basis of any pricing, with fees solely based on the value to the client.
you should know your relative costs and assumptions to value. when i say, “know your cost,” you’re not going to know every freaking minute that it takes to do something. but you should know approximately what the accounting file is like.
when you’re thinking about pricing your cleanup work with either a cloud-based product or let’s say you’re not even in the cloud, you should have already done a diagnostic on that quickbooks file or whatever accounting software the prospect is using.
all you need to do is think of any services, professional or commercial, that you have purchased over the last few years. would you pay a premium rate to a bonsai gardener just to trim a regular tree or shrub? most likely not, since there would be many a gardener available to do this simple task. however, the price of an open heart surgery would not matter, if the operation would save your life.
when pricing your services you need to carefully analyze the three key factors
demand,
competition and
costs.
for example, it’s hard to get a premium price for a basic 1040 return because there are thousands of competitors offering the same service as very competitive prices. however, if you are offering litigation services for high net worth divorce cases, then you need to look at the unique characteristics of your services, what is potentially at risk for your clients and the firm’s overall marketing and pricing strategies.
to find out how marketing oriented your firm’s pricing strategy really is, just complete the following brief pricing strategy questionnaire. there are no incorrect answers. the purpose of the survey is to give you a snapshot of where you are today. you goal, then, is to lay out a plan to get you where you want to be tomorrow. read more →
the pricing index at cpa firms stands at 116.8, just one-tenth of one point below the six-month average for the year, suggesting firms are maintaining their strong grip on fees. read more →
live online cpe at july 28 virtual conference. in its fifth year, the ultimate accounting vcon is now offering day-long summer intensives on selected topics. the next one, how to implement value pricing and give yourself a raise is july … continued
answer: very important to increase fees at least enough to keep up with your increasing costs. here is a story i have told dozens of times at speeches. this is one of the things i wrote that i really like. in case you wonder, i have given a copy to freddie.
question: what is the average fee that your firm charges for a review? assume the company is approximately $10 million in sales and $3 million in assets.
answer: what is the average size suit men wear? this might be nice to know but it is not relevant to any specific situation. read more →
question: i tried value billing and it didn’t work. i would rather bill my business clients on a fixed fee for my services.
response: actually, you are value pricing when you do the fixed fees. you confused value pricing with value billing. value pricing is where you sit down with the client and you jointly determine the price before any work is done.
value billing is where you try to get an extra payment after the work is done. i believe the best way to determine a fee for recurring services is to set the fee with the client in advance of performing any work. i’ll explain. read more →
question: i am trying to switching to value pricing and am having trouble getting completely away from time-based billing in certain situations.
response: value pricing is a great method and concept. i suggest reading, and thoroughly understanding ron baker’s “implementing value pricing: a radical business model for professional firms.” i like what he suggests, have used some of his techniques even before he started writing and speaking about them, and recommend it in many situations.
chris basom, managing partner of your money matters in mission viejo, calif., wants to know the “one thing you wanted to implement before tax season but just couldn’t get to.”
“is cash still relevant?” asked solo practitioner roxann otto of otto tax & accounting services in slinger, wis.
charles g. read in the melbourne, fla., area would like to know how other accountants arrive at the charges they present.
deborah mcdowell cain of her eponymous firm in fort worth, texas, asked, “does your firm work five, six or seven days a week? is overtime for staff mandatory? are senior staff hourly, salaried, offered overtime or comp time?”
and harking back to the busy season, she also asked, “how many people touch a return? why?” read more →