the role of strategy in pricing

businessman and tablet with the word "pricing" above.consider the value conferred to the customer.

by ed mendlowitz
77 ways to wow!

pricing strategies need to vary based upon what is being sold.

products sold range from commodities all the way to highly customized products or services. factors determining the pricing and value to the customer are the product and its classification, the perception of use and value, the impact of branding in creating the quality, ease of availability or degree of scarcity, how delivered and timing and cost of delivery, volume and frequency of orders, inventory needs and type of customer.

more: how to react to trends | where is your firm in its lifecycle? | wow clients with trend analysis | trends are all around us | six kinds of loan covenants | 26 ways to wreck a financial projection | how to prepare business plan financial projections | what’s more profitable, raising or lowering prices? | three ways to run a break-even analysis
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cost is also a factor in the pricing, but it is unrelated to the value to the customer. no business can sustain itself if the pricing does not permit a profit.
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get clients to bring tax docs early … yes, early

the secret? humor, sarcasm and shame.

by frank stitely
the relentless cpa

there are easy ways to get clients to do what we need them to do. in our office, we call the process “training” clients. one of our biggest headaches is the late delivery of tax materials. so, we train our clients to bring their tax documents in early.

more: you train your clients, whether you mean to or not | train your clients before they train you | why time tracking still matters | business owners face one of three exits | don’t let clients dictate tax workflow | make fewer mistakes, increase revenue and capacity | how small firms can win the talent wars | easy ways to avoid ‘done but’ tax returns | six ways to create a millennial-friendly firm | do you know your turnaround time?
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we accomplish this through a series of e-blasts explaining our deadlines. the e-blasts start in december, and we call them “countdown to tax season.” they cover much more than our deadlines for clients to provide business and personal income tax returns documents.

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when it comes to pricing it’s about ‘can’t afford not to’

pricing based on efforts is all wrong.

by w. michael hsu

how often do you hear from clients that you’re too expensive or xxx firm can do it cheaper? the lesson in having that conversation is that it can’t be ‘can you afford it’ it’s: “can’t afford not to.’

more w. michael hsu: seven principles to work less and achieve morehow do firm leaders learn?why your approach to cas and cfo services is wrong | your client base is global |

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the concept of “you can’t afford not to” is a popular one in the world of entrepreneurship and one that cpas, especially those pricing cas services, need to learn. it is the idea that sometimes, even if something seems costly, you cannot afford not to do it because the cost of doing nothing or doing it yourself is even greater.

this idea is often applied to outsourcing or hiring, where entrepreneurs may feel they cannot afford to hire someone else or outsource a task. however, the truth is that they cannot afford not to.

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three demos: pricing your value add

woman examining documenthow to take that big first step.

by penny breslin
it’s not just the numbers

the big part of pricing is the value added. how do we go from fixed to value-added pricing where the firm actually can really make a difference and move from just back-office support to client advisory services? the steps to get there mean providing the base of bos so that you have the needed knowledge to perform client advisory services.

more: set expectations with an anticipatory set | get the most out of your client meeting | why bos calls for flat rates | four steps for controlling source documents | why you need standard naming conventions | procedures require regular revisiting
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the u.s. bureau of labor statistics states that about 20 percent of small businesses will fail in their first year and by the end of the fifth year 50 percent will fail.
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the why behind your cas why

four empty metal bucketsfour ingredients to consider.

by hitendra patil
client accounting services: the definitive success guide

“why did i start my accounting firm/practice?”

if you are the owner of your firm, print this in a bold, big font and post it somewhere in such a way that you can see it, even if it is just in your peripheral vision, every moment when you are working at your desk.

more: who is the professional?
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if you are a partner of the firm or an employee, print the following question to post it where you can see it all the time:

“why did i get into the accounting profession?”
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jackie meyer: be a problem solver, not a number cruncher

jackie meyer: redefine your boundaries and stop conforming to inappropriate behaviors.

subscribe to 卡塔尔世界杯常规比赛时间 podcasts anywhere: apple, google, spotify, iheart, deezer, amazon music and audible, player fm, audacy, gaana (india), and boomplay (africa).

the disruptors
with liz farr for 卡塔尔世界杯常规比赛时间

jackie meyer is a fan of value pricing and niching your practice. her favorite area is tax planning, which doesn’t require a huge investment of time to provide huge financial benefits for clients.

her own firm tripled revenues by focusing on tax planning.

more: randy crabtree: follow these three rules to keep employees happyerik solbakken: yes, you can work less and make more | donny shimamoto: future firm growth requires a mindshiftjennifer wilson: empower young workers to build the firm everyone lovesmike whitmire: re-think your hiring and training practiceshector garcia: success strategies of a quickbooks youtube superstar | blake oliver: why tax work yearns to be freeprivate equity explodes in u.k. | brannon poe: the status quo must go  | accounting nerds, unlock your super powers  | disruptor: jason statts shakes up the status quo | think small to think big with matt wilkinsonwhen financial statements go extinct with corey schmidtcan geraldine carter save accountants from themselves?re-inventing accounting with tyler anderson

goprocpa.com exclusively for pro members. log in here or 2022世界杯足球排名 today.

firms that focus on low-volume, highly-niched areas solve several problems at once.

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why bos calls for flat rates

timesheets are used, but for tracking productivity.

by penny breslin
it’s not just the numbers

let’s get to the big questions that confound professional service providers of all types in today’s tech environment:

  • how do i charge my client for these services?
  • how do i continue to get paid?
  • how do i charge hourly for processes that will be taking less and less time because of the application of technology?

more: four steps for controlling source documents | why you need standard naming conventions | how to develop internal procedures | workflow tools can deepen client relationships | going viral: today’s top marketing strategies | which kind of team do you have? | meet the new bos | why ai is not the enemy
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fixed pricing

flat-rate billing is the logical choice for back office support (bos) services. this fixed pricing is typically used for monthly recurring work. we can do this by knowing how long it takes to create any given transaction. there will be swings in time, but the idea is that the fixed monthly rate considers the busiest season or months for the business. that way, on less heavy months, you receive the same rate and it makes up for the times when the workload increases.
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clayton oates: one way to keep clients for life

play the infinite game and 11 more takaways

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the disruptors
with liz farr for 卡塔尔世界杯常规比赛时间

“we’re ultimately in the people business. we’re in the relationship-building business. we just happen to do accounting.”

that’s how clayton oates, the founder of qa business, views the accounting profession.

more: randy crabtree: follow these three rules to keep employees happyerik solbakken: yes, you can work less and make more | donny shimamoto: future firm growth requires a mindshiftjennifer wilson: empower young workers to build the firm everyone lovesmike whitmire: re-think your hiring and training practiceshector garcia: success strategies of a quickbooks youtube superstar | blake oliver: why tax work yearns to be freeprivate equity explodes in u.k. | brannon poe: the status quo must go  | accounting nerds, unlock your super powers  | disruptor: jason statts shakes up the status quo | think small to think big with matt wilkinsonwhen financial statements go extinct with corey schmidtcan geraldine carter save accountants from themselves?re-inventing accounting with tyler anderson

goprocpa.com exclusively for pro members. log in here or 2022世界杯足球排名 today.

oates also believes accountants can choose whether they are playing a finite, zero-sum game with clients or the infinite game, which continues forever and results in an abundance forever mindset with clients, who will then be your clients for life. 

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why time tracking still matters

if your team dismisses timesheets as old school, you may want to rethink that strategy.

by frank stitely
the relentless cpa

pen ready to fill in blank timesheet

because capacity is the denominator in the lean six sigma equation, and employee productivity is a big factor in capacity, employee productivity becomes a big factor in determining turnaround time.

more: business owners face one of three exits | don’t let clients dictate tax workflow | make fewer mistakes, increase revenue and capacity | how small firms can win the talent wars | easy ways to avoid ‘done but’ tax returns | six ways to create a millennial-friendly firm | do you know your turnaround time?
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

first, let’s dismiss all the consultants who tell us time tracking and productivity metrics don’t matter. for the most part, these consultants have never managed or owned cpa firms. rarely have they worked in firms for any length of time. they have never known the struggles of meeting payroll the first pay period in february, when employee hours are up but the tax season money is not rolling in yet.

here’s an example that shows why time tracking and productivity metrics matter:
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10 questions for reconsidering your prices

coins and small bills in a plastic boxstop undervaluing yourself.

by martin bissett
business development on a budget

undercharging – or lowballing as it’s also called – is the scourge of the profession. it has always been present, and unfortunately, it will probably be with us for the foreseeable future.

undercharging is directly related to fear – fear of rejection.

more: five reasons firms don’t thrive | prioritize your prospects | good enough is not enough | consistency is key to business development | comfort vs. complacency | five questions about your network

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when you are building your pipeline according to the process, you have assigned fees you think might be in the ballpark of what you believe you could get from a new piece of work or a new client. you may tend to estimate on the low side, which is not a bad idea in theory, because it lets you be pleasantly surprised when it’s anything beyond that.
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how bullish are you this tax season?

tax pros see gains in clients, revenue, and profits.

rosy scenario: 75% forecast increases in revenue per client. more work, or higher fees, or both?

join the 5-minute survey. get the answers. start here.

by 卡塔尔世界杯常规比赛时间 research

if the early results of the 2023 卡塔尔世界杯常规比赛时间 busy season barometer are any indication, tax practitioners can look forward to a lucrative year.

more tax season ’23:accountants’ top problems for tax season 2023tax season 2023: better or worse? | tax: the procedural checklists your firm needs  |  stop tax return review shortcuts  |  offers in compromise aren’t for everyone  |  trump’s tax returns: read the originals here  |  survey: tax software favorite keeps crown

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over 46 percent of respondents expect a five to ten percent expansion of clientele, and another 13 percent say theirs will swell by more than ten percent.

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aynsley damery: adding value is the only way to stay in business

rethink the 80:20 rule, because the 80% are likely stealing from you.

subscribe to 卡塔尔世界杯常规比赛时间 podcasts anywhere: apple, google, spotify, iheart, deezer, amazon music and audible, player fm, audacy, gaana (india), and boomplay (africa).

the disruptors
with liz farr for 卡塔尔世界杯常规比赛时间

aynsley damery wants accountants to think more deeply about their work. the ceo for clarity said we need to think about what clients want and deliver it to them, but as simple as that sounds, the problem is he doesn’t “think many accountants truly understand what their clients are looking for.” clients who have started their own businesses are looking for a combination of “money, time and freedom.” however, damery said, we’re selling them dashboards, kpis and cash flow forecasting without explaining why that’s important and what that’s going to do for them. “clients are looking for an advisor who’s going to listen to me, understand my hopes, my fears, my vision, what the challenges are, and be able to be there to support me,” damery said.

more: erik solbakken: yes, you can work less and make more | donny shimamoto: future firm growth requires a mindshiftjennifer wilson: empower young workers to build the firm everyone lovesmike whitmire: re-think your hiring and training practiceshector garcia: success strategies of a quickbooks youtube superstar | blake oliver: why tax work yearns to be freeprivate equity explodes in u.k. | brannon poe: the status quo must go  | accounting nerds, unlock your super powers  | disruptor: jason statts shakes up the status quo | think small to think big with matt wilkinsonwhen financial statements go extinct with corey schmidtcan geraldine carter save accountants from themselves?re-inventing accounting with tyler anderson

goprocpa.com exclusively for pro members. log in here or 2022世界杯足球排名 today.

“our clients don’t understand numbers, yet we give them plans with the numbers, and … it doesn’t help,” he said. instead, damery said cpas need to help them understand what they need to do “to make a difference and move their business forward. and that’s not about giving them the answers. that’s about asking the right questions.”

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will my clients find cas expensive?

provide a different value experience with cas to stop price comparisons. hitendra patil cas q-and-a logo

by hitendra patil
the definitive success guide to client accounting services

have a cas question? get it answered here.

question: at our firm, we have been working on creating cas capabilities. we feel that the cost of offering cas will increase our services’ prices. we are worried that our clients will find cas too expensive. traditionally, it has not been easy for us to increase our prices. how should we go about our cas pricing?

more cas: matching your tech to your cas clients | the tech stack you need for cas | yes, you have the staffing for cas | six steps to spreading cas awareness  | finding profits in cas

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a: there are two separate problems here. first, your firm has a cost-plus pricing model. you’d want to change it not just for cas but also for other services. in general, cost-plus pricing emphasizes the features of your service. your pricing should reflect the relevant benefits of your service. second, you need to find out the different value that clients will experience from your cas offering.

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