tax season 2018: average fees set for 7% increases
but fees for entity returns are down. why?
pricing rates
6 steps to making your new pricing happen
create bundles for each service line.
by august aquila
price it right
5 ways to get clients to accept a new pricing philosophy
don’t just anticipate questions, plan for them.
by august aquila
price it right
how to get partners to accept a new pricing philosophy
5 common objections … and 5 reasons to change. bonus: an 11-point fee audit.
by august aquila
price it right
preparing to change pricing philosophy
5 factors to consider.
by august aquila
price it right
11 alternative pricing methods
when to use each, plus the marketing and operational perspective.
by august aquila
price it right
12 pricing factors beyond cost
cost-plus is a starting point, not the end point.
by august aquila
price it right
ethical issues in pricing
specifics of rules 302 and 503.
by august aquila
price it right
applying cobb’s value curve to your firm
“pricing – that is, fee-setting – is above all a marketing decision.”
by august aquila
price it right
13 questions about providing value
rate both yourself and your firm.
by august aquila
price it right
how utility and value affect pricing
it’s time to shift focus away from the service provided. also: the 8 kinds of utility.
by august aquila
price it right
the four types of competition and 6 ways to make your firm stand out
6 ways to differentiate your firm.
by august aquila
price it right
how demand affects pricing
one word: elasticity.
by august aquila
price it right