survey results: accounting firm marketing strategies
biz dev takes center stage.
practice development
cpas’ four best marketing ideas for today
cpas rally around a few tried-and-true business-getting strategies.
by rick telberg
there are three kinds of marketing: lousy, tried and true, and new. read more →
priests, rabbis or cpas: who do investors need more in today’s perilous market?
amid the stock market crash and a deepening recession, clients need the faith and comfort that only a cpa skilled in personal financial planing can bring. in this brief interview, mark w. mcgorry, jd, cfp (plus cpc, clu, and aep), … continued
bruce w. marcus: what barack obama can teach cpas about marketing
how to elect a president — or get a client. by bruce w. marcus if, as a marketer, you’ve ever been involved in a political campaign, then you know that a political campaign is simply another form of marketing. an … continued
survey results: are cpas just guessing about client satisfaction?
many cpa firms are surprisingly casual about how they acquire new clients or about how to keep them happy. as part of our “seven keys to successful cpa firm management” program, we’ve been surveying accountants and clients to learn the … continued
free download: niches to riches
how cpas find success in specialized services. including: the top six “gateway services” that launch leading-edge firms into the best new business lines. this 卡塔尔世界杯常规比赛时间 special report is sponsored by aicpa specialized communities. get the free download now: niches … continued
cpas show how to market in tough times
over 400 cpas share their practice-building strategies. get the seven keys to success. take the survey. by rick telberg/at large cpas may know their dollars and cents, their rules and regs, their 1040s and 10-qs and their quickbooks and mas … continued
turning recession into advantage
a recession may be exactly the right opportunity for a firm to add new revenue and build market share. what’s working for cpa firms today? join the survey; get the answers. by rick telberg/at large with the economy slowing, lending … continued
expand your horizons: niche marketing success stories
jean marie caragher, in the april 2008 journal of accountancy, states four irrefutable truths for successful marketing: by identifying target markets and resources, niche marketing can distinguish a cpa firm from its competitors while generating higher profit margins. a well-developed … continued