partnership

the 15 rules for partner teamwork

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no lone rangers, no prima donnas.

how healthy is your firm’s partnership? 卡塔尔世界杯常规比赛时间 contributor marc rosenberg, cpa, has been asking that question for 20 years at more than 700 firms by now. he has a few ideas. in fact, he has a checklist of 15 items by which to measure the strength and sustainability of any accounting practice. how well does yours measure up?

the tried-and-true rules for successful partner teamwork

1. partners agree on a common vision, goals and a set of firm practices, which are followed by all partners, even if each partner doesn’t agree 100%.

2. key firm personnel are viewed as team players, particularly in servicing clients.  clients are viewed as clients of the firm, not the individual.

3. people rarely go on sales calls alone.
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every partner’s first question: ‘what’s in it for me?’

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by august j. aquila and robert j. lees
creating the effective partnership

although the whole purpose of engaging the partners is to commit them to the firm’s future, they also have to see a personal upside in the final destination. that upside can take many forms but it has to be spelled out. it’s critical that the descriptions are honest. smart people quickly stop trusting their leaders if they believe they are being lied to or the downsides glossed over.

creating the effective partnership:   the 9 building blocks of a winning vision that the big four have discovered  |   the politics of an accounting firm partnership  |  nine rules to creating highly effective partnership teams   |   audacious vision and grand purpose prove essential to cpa success | are you creating a sustainable firm? | the debilitating effects of denial at accounting firms | the five psychological hurdles that cpa firms must confront today

if, for example, achieving scale is achievable only through a merger, the likely impact of the merger on partner earnings must be addressed. smart people know that earnings may be flat, or even drop, in the short term. the key thing is that the upsides to both the firm and the partners make the initial sacrifice worthwhile. read more →

the 9 building blocks of a winning vision that the big four have discovered

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learn more about the research findings

and that you can use too.

by august j. aquila and robert j. lees
creating the effective partnership

what should a compelling vision contain?

while we still see some visions that talk about becoming the leading player in a state or region, we are seeing a real recognition that a vision is a lot more than the statement we used to see firms use across accounting and the other professional services firms sectors.

more creating the effective partnership: the politics of an accounting firm partnership  |  nine rules to creating highly effective partnership teams   |   audacious vision and grand purpose prove essential to cpa success | are you creating a sustainable firm? | the debilitating effects of denial at accounting firms | the five psychological hurdles that cpa firms must confront today

consider, now, the common ideas from the visions of the big four firms:

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the politics of an accounting firm partnership

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how one managing partner learned the hard way.

by august j. aquila and robert j. lees
creating the effective partnership

while many managing partners understand the value of a vision statement to focus their partner team’s energies, too few get it right.

creating the effective partnership: two-volume set
creating the effective partnership

a vision is more than a simple statement. when we talk about having a compelling vision, we don’t mean just a well-crafted vision. we mean the vision with a clear destination, the strategies for getting there (the “how to”), the way progress will be measured and the benefits to the partners of going on the journey.

more on partnership management:  nine rules to creating highly effective partnership teams   |   audacious vision and grand purpose prove essential to cpa success | are you creating a sustainable firm? | the debilitating effects of denial at accounting firms | the five psychological hurdles that cpa firms must confront today

let’s look at an example of what can happen when all the elements (vision, journey, milestones and a positive answer to what’s in it for me) aren’t in place. read more →

building a bridge or welding girders together?

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building a bridge to somewhere…

by august j. aquila and robert j. lees
creating the effective partnership

screen shot 2013-08-07 at 3.13.01 pm
buy the report – $165. free shipping.

the more that partners are engaged with the firm’s future the better they perform. so, the picture of the firm’s future has to be compelling. it has to persuade people that they want to play a part in making it a reality.

more on partnership management:  nine rules to creating highly effective partnership teams  |   audacious vision and grand purpose prove essential to cpa success | are you creating a sustainable firm? | the debilitating effects of denial at accounting firms | the five psychological hurdles that cpa firms must confront today

nearly all of the firms we know agree with the sentiment but getting the partners engaged isn’t always easy. so, how do firms go about engaging the partners and making sure they remain that way? read more →

nine rules to creating highly effective partnership teams

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screen shot 2013-08-07 at 3.13.01 pm
buy the report – $165. free shipping.

by august j. aquila and robert j. lees
how to engage partners in the firm’s future

managing partners always ask us what it takes to achieve sustained, consistent partner performance.

more on partnership management:   audacious vision and grand purpose prove essential to cpa success   | are you creating a sustainable firm? | the debilitating effects of denial at accounting firms | the five psychological hurdles that cpa firms must confront today

while the answer is easy, maybe simplistic, the implementation is difficult in most firms. read more →

audacious vision and grand purpose prove essential to cpa success

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learn more
learn more

plain-vanilla goal-setting may be the single biggest problem plaguing today’s cpa partnerships.

also in this report: the 11 traits of “one-firm” firms.

by august j. aquila and robert j. lees
how to engage partners in the firm’s future

more firms now have a vision and a strategy in the hope of engaging partners and employees, according to our research.

but the partners aren’t always involved in their creation and often don’t buy in to the vision.

more on partnership management:  are you creating a sustainable firm?  |  the debilitating effects of denial at accounting firms | the five psychological hurdles that cpa firms must confront today

this can be because the vision just isn’t compelling enough or because the partners are more interested in their own practice rather than creating a real firm. this type of accounting firm is usually referred to as a “siloed” firm and never succeeds in bringing the full capabilities of the firm to bear. read more →

eight new metrics to measure managing partner performance and potential

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aquila
aquila

essential duties currently missing from most job descriptions.

most of the usual responsibilities of a managing partner can be captured in two paragraphs:

  • general responsibilities: report directly to the governing committee and the firm. responsible for the firm’s overall management and practice. supervise overall marketing and business development effort. manage the professional staff and provide guidance for the support staff.
  • specific responsibilities: coordinate the firm’s practices among the different offices and departments. implement the partnership agreement. appoint heads of various committees. represent the firm in community and professional organizations. supervise governing committee. oversee standing and ad hoc committees. provide guidance on financial policies and work with the governing committee to develop personal and administrative policies.

these are, without doubt, all good and necessary functions. but are they the ones managing partners should focus on?

august aquila, doesn’t think so.

his studies, documented in “leadership at its strongest” and “how to engage partners in the firm’s future,” show there are at least eight other areas that can make or break a managing partner and the firm.

– rick telberg

more for partnerships: the six challenges crippling progress in today’s multi-partner firms   |   the debilitating effects of denial at accounting firms    |   the five psychological hurdles that cpa firms must confront today   |   the managing partner’s secret weapon in change management    |   the 10 basic ways to boost profits at an accounting firm    |   12 must-do items for your partner retreat agenda   |   seven signs you’re working in a firm where the partners don’t trust each other   |   seven tactics to stand out from the crowd   |   achieving partner unity: the competitive advantage   |

in this report: see how you or your managing partner might compare on a new eight-point questionnaire.

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the six challenges crippling progress in today’s multi-partner firms

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how to engage partners in the firm's future

before you work on improving firm performance, you need to work on partner commitment.

by august j. aquila and robert j. lees
how to engage partners in the firm’s future

no one would ever question that a firm’s success is ultimately tied to its partners’ performance. and yet, increasing partner performance, getting the partners to work across practices, is one of the key issues facing the majority of firm leaders today. read more →

the debilitating effects of denial at accounting firms

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patrick j. mckenna
patrick j. mckenna

and four other hurdles today’s accounting firms must overcome.

by patrick j. mckenna
professional services firm consultant and author

many firms are in denial, and the few that aren’t move very slowly.

if your firm gets caught behind the curve, it wasn’t because critical trends weren’t visible; it was because they were ignored. the huge challenge remains that for too many firms, unless there is acute “pain,” there is little incentive to change. history proves that laggards only grab for the new once they are totally convinced the old doesn’t work anymore.

adapted from the introduction to “how to engage partners in the firm’s future: the secrets every leader needs to know,”
by august j. aquila and robert j. lees

and the old doesn’t work anymore!

when does a firm’s strategy change? usually only in response to a crisis or because of the initiative of a new managing partner. in many firms we have a generation of stewards rather than entrepreneurs.

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non-equity partners: a growing trend

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the right way and many wrong ways that firms handle non-equity partner strategies.

a new analysis of data in the current rosenberg map survey shows that the number of firms adopting non-equity partners is surging. some 78% of firms over $20 million now have non-equity partners, as well as 61% of firms from $10 million to $20 million.

 

percentage of firms with non-equity partners
(rosenberg map survey)

 


> $20m

$10–20m

$2–10m

all firms

2012-2013 report

78%

61%

39%

46%

2008-2009 report

47%

33%

37%

in this report by marc rosenberg:

  1. a brief history and current status report on the trend.
  2. how the non-equity partner position is commonly used.
  3. how a non-equity partner becomes an equity partner.
  4. why the non-equity partner concept works.
  5. how the non-equity partner concept can fail.
  6. the 11-point comparison: equity vs. non-equity partners defined.

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valuing your practice for partner retirements

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how to brace yourself for the “baby boomer bubble.”

by gary adamson, cpa

i think about the bbb a lot. no, this bbb is not the better business bureau; it is the baby boomer bubble. there is constant reference by the news media about the aging of the baby boomers but i for one did not know exactly what it meant. until i googled it.

related: how to create a no-equity partner position in your firm | what a coach can do for you – and your firm | how to balance the six jobs of managing partner | planning a partner retreat for real results | the partner compensation checklist | how cpa firms make money in turbulent times

what i found is not good news for the accounting profession. the bbb is 76 million of us born in the united states between 1946 and 1964 and we are fairly evenly spread through those 19 years. that means the oldest of this huge bubble are 4 million folks who turned 65 last year. and, we have another 18 years to go!  read more →