bissett bullet: make it personal
today’s bissett bullet: “your clients are people, too. what could you solve for them in their personal lives?”
by martin bissett
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never mind the bullets
bissett bullet: what’s your bottom line?
today’s bissett bullet: “are you maximizing your profitability?”
by martin bissett
are you doing everything you can to leverage your profitability? outsourcing what has been described as “sausage factory work” such as annual returns has become mainstream in recent years, so in order to remain competitive without compromising your bottom line, it is important to make sure that you minimize the labor intensity of the work you carry out, where possible.
if that is not to be achieved by outsourcing low-fee labor, could you embrace practice technology to improve your efficiencies, instead?
today’s to-do:
where are you reducing labor intensity in your firm? what takes up the most of your time that could be delegated to a junior team member, expedited with investment in new technology or outsourced altogether? identify three ways in which you could increase profitability over the next 12 months.
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bissett bullet: innovation
today’s bissett bullet: “what do meta, uber, ali baba and airbnb all have in common?”
by martin bissett
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bissett bullet: ‘x’ marks the spot
today’s bissett bullet: “when it comes to identifying ways in which you could grow your fees by providing more support to your current clients, who do you prioritize?”
by martin bissett
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bissett bullet: why bother?
today’s bissett bullet: “why, in general, does marketing in the accounting profession fail so often?”
by martin bissett
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bissett bullet: a.c.c.o.u.n.t.s.
today’s bissett bullet: “a pipeline is essentially a list of people we would like to bring value to, but how can we use it to forecast new business?”
by martin bissett
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bissett bullet: keeping up appearances
today’s bissett bullet: “so many judgments are made of us as accountants by prospective clients, sometimes even before we open our mouths.”
by martin bissett
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bissett bullet: how healthy is your pipeline?
today’s bissett bullet: “it is no coincidence that the accounting firms that have superior profitability are those taking growth seriously and forecasting their new business income.”
by martin bissett
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