how to use every new channel to create a new touchpoint to serve a client or attract a prospect, hire the best people, find new markets. by becky livingston social media for accountants in today’s world of cpa firms, marketing … continued
by hitendra patil
pransform
do you feel your social media efforts are not really profiting you the way you expected?
ask the question “what is the one most important thing in the internet world?” and the most common answer you will get is “relevancy.”
let’s take the example of what you are doing right now. you are on the 卡塔尔世界杯常规比赛时间 website because you have come to trust that it really gives you relevant actionable intelligence — so you revisit many times to benefit from the fresh insights relevant to you and your profession. read more →
the myth of ‘spin control.’ by bruce w. marcus professional services marketing 3.0 every election campaign produces, among other things, media myths and bad language. during the elections of the last two decades, the language was infected by a new … continued
written to give you a fundamental understanding of how to use social media and digital marketing in your firm…
someone you know is probably already doing it.
by becky livingston
royal apple marketing
with pinterest gaining so much momentum, it’s important to be prepared for the potential marketing opportunities in this space.
like other social media platforms, this one allows other people to “re-pin” and “like” your content, as well as to comment on your pins.
here are five ways you can leverage the power of pinterest—with over 11 million users—to help you with your marketing mix, including lead generation, sales, and branding: read more →
you may be thinking, “great! another social media platform to maintain.” 
by becky livingston
royal apple marketing
lately, there has been a lot of online buzz about pinterest, the online, social media platform where you post images and things of interest you find that others can view and “pin” if they like.
the secret strategies of high-performing 11-50-person firms. by rick telberg while increasing revenue and profitability are important to cpa firms sized at 11-50 persons, the paramount concern for the best, highest-achieving “ensemble” firms is gaining new and replacing lost clients. … continued
a new movement is stirring within the cpa profession, led by a new tech- and social-savvy generation. last week in a chicago suburb, we met for a first-of-its-kind un-conference, organized by jody padar of new vision cpa group and titled i c … continued
start by optimizing your company page.
by becky livingston
royal apple marketing
so you listed your company on linkedin, but maybe you have forgotten all about it—until now. here are a few tidbits on ways to leverage your linkedin company page to your benefit, including generating leads. read more →
your one-stop-shop for all your accounting news.
by becky livingston
@bm_livingston
twitter is not a new medium, though many people feel like it is. in fact, twitter was launched at south-by-southwest in 2006 and quickly went mainstream shortly thereafter. today, twitter has over 300 million users.
it doesn’t need to be complicated or expensive.
by becky livingston
social media is everywhere, much like the web site craze back in the mid 90s. so, what is a cpa to do about it? you don’t have time to monitor all the various social media sites available today. you aren’t tech savvy to know which ones are the easiest or best to work with. and, you may not have the marketing expertise to know which platform will keep your services current in the eyes of your clients.
“the roi on social media is that you’ll still be in business in five years.”
how vulnerable are cfo.com and cfozone.com? idg enterprise, a division of idg communications, which publishes pc world and computer world, is rolling out a new website targeting cfos — cfoworld.com. the move marks an expansion of idg enterprise beyond its … continued