by bruce w. marcus professional services marketing 3.0 for all the talk about change, and all the writing and talking and handwringing about change, it becomes clear that too many professionals see change as an event, finite, an end in … continued
make the leap from accountant to consultant.
by gale crosley
crosley co.
admit it. you’re good at what you do. your clients trust your proven ability to help improve their businesses. perhaps it’s time to take the step of enlarging your vision of yourself from accountant to consultant.
by bruce w. marcus professional services marketing 3.0 it’s not difficult to understand in this economic environment why the word change looms so large in the accounting profession’s dialogue.
by sandi smith leyva, cpa
accountant’s accelerator
most of the time, being an accounting entrepreneur is a delight, an honor and a great way of life. every once in a while, there can be those days where you just need a little moral support for one reason or another. read more →
by bruce w. marcus professional services marketing 3.0 at a verasage conference not too long ago ron baker addressed the question of why so few top 100 firms have switched to value billing. but the answer is not difficult to … continued
follow the 5 c’s to a better website.
by sandi smith leyva
it might feel like the internet, your website, and marketing in general is just one big game of chance. large companies gamble millions on superbowl commercials, while small companies gamble on trade shows, networking groups, and answering the next hot rfp. the question is, is there a better way to market and get clients that doesn’t feel like gambling?
when it comes to websites, there is a surefire formula you can follow to make sure your web site brings you business, no matter what your business. i call it my 5c formula. let’s take a closer look: read more →
by jean caragher
capstone marketing
clearly, over the past 15 years marketing professionals have elevated the sophistication and effectiveness of cpa firm marketing programs.
cpa firms employing marketing professionals are no longer news. but too many partners still don’t understand what marketing can and cannot do. the discrepancies often lead to frustration and failure.
so, let’s get real. here are the top 10 expectations partners should have for their marketing departments: read more →
by bruce w. marcus professional services marketing 3.0 of all the emerging changes in the world of professional services marketing 3.0, few are as innovative as the accounting firm seiler llp in silicon valley’s redwood city.
by sandi smith leyva, cpa
accountant’s accelerator
if you already know about lead generating websites and “brochure” sites, then you also need to know about a site with an interactive community. some accountants do not need a site like this; however, it is definitely beneficial for those accountants and accounting firms that want to make a mark in their community, industry or specialty area. read more →
by bruce w. marcus professional services marketing 3.0 outstanding examples of the new kind of law firms and accounting firms arising with professional services marketing 3.0 share a drive to remake their business models to better and more economically serve clients. … continued
how to start planning a business-building machine.
by sandi smith leyva
author of “10 keys to doubling your revenues“
most accountants want a website that will bring them leads. many accountants have been very disappointed in past attempts to get this marketing channel working for them, and i’d like to give you some ideas why that might have happened.
the good news
the good news is that you can, indeed, get business from your accounting website. as a matter of fact, you can get big business. every week, clients tell us that they had someone fill out the contact form, call or email, or sign up for their newsletter. some leads have been really big, too: mid-market, franchises, multiple locations and many more. read more →
join the survey, get the results.
by rick telberg
卡塔尔世界杯常规比赛时间
it’s too early to draw a final conclusion, but the early returns from the annual 卡塔尔世界杯常规比赛时间 marketing and business development survey are startling and may represent a dramatic trend reversal.
after three years of intensifying marketing activity — with 33% of firms last year saying they were increasing their business development efforts “significantly” — today only 19% of accountants tell us they are planning to “significantly” expand their programs. read more →
it’s easier and more fun than it looks.
by marc rosenberg
it’s common for cpas to be uncomfortable with practice development. but it’s critical to the success of the firm. everyone doesn’t need to be a rainmaker. here are 18 ways that shy, introverted people can help their firms grow: read more →