marketing wars to escalate in 2014

the bigger they are, the harder they’ll fight for new business.

by rick telberg
卡塔尔世界杯常规比赛时间

if you thought it’s been tough in 2013 to find and keep new clients, you won’t like 2014 any better. firms of all sizes are planning to escalate their sales and marketing programs in the coming year, according to an exclusive new 卡塔尔世界杯常规比赛时间 survey.

join the survey; get the results.

the number of tax and accounting firms battling hard for new business will rise to about 73% in 2014, up from 65% in 2013, according to the 卡塔尔世界杯常规比赛时间 survey of more than 670 practitioners nationwide. read more →

what, exactly, is “change?”

by bruce w. marcus professional services marketing 3.0 for all the talk about change, and all the writing and talking and handwringing about change, it becomes clear that too many professionals see change as an event, finite, an end in … continued

expand your vision and expand your business

make the leap from accountant to consultant.

by gale crosley
crosley co.

admit it. you’re good at what you do. your clients trust your proven ability to help improve their businesses. perhaps it’s time to take the step of enlarging your vision of yourself from accountant to consultant.

read more →

accounting firms will never be the same

by bruce w. marcus professional services marketing 3.0 it’s not difficult to understand in this economic environment why the word change looms so large in the accounting profession’s dialogue.

it’s not just accounting anymore

by bruce w. marcus professional services marketing 3.0 at a verasage conference not too long ago ron baker addressed the question of why so few top 100 firms have switched to value billing. but the answer is not difficult to … continued

does your website have the winning formula?

follow the 5 c’s to a better website.

by sandi smith leyva

it might feel like the internet, your website, and marketing in general is just one big game of chance.  large companies gamble millions on superbowl commercials, while small companies gamble on trade shows, networking groups, and answering the next hot rfp.  the question is, is there a better way to market and get clients that doesn’t feel like gambling?

when it comes to websites, there is a surefire formula you can follow to make sure your web site brings you business, no matter what your business.  i call it my 5c formula.  let’s take a closer look: read more →

10 real-world expectations for accounting firm marketing

by jean caragher
capstone marketing

clearly, over the past 15 years marketing professionals have elevated the sophistication and effectiveness of cpa firm marketing programs.

cpa firms employing marketing professionals are no longer news.  but too many partners still don’t understand what marketing can and cannot do. the discrepancies often lead to frustration and failure.

so, let’s get real. here are the top 10 expectations partners should have for their marketing departments: read more →

how a law firm learned value pricing from a cpa

by bruce w. marcus professional services marketing 3.0 outstanding examples of the new kind of law firms and accounting firms arising with professional services marketing 3.0 share a drive to remake their business models to better and more economically serve clients. … continued

why your website isn’t getting you new business

how to start planning a business-building machine.

by sandi smith leyva
author of “10 keys to doubling your revenues

most accountants want a website that will bring them leads.  many accountants have been very disappointed in past attempts to get this marketing channel working for them, and i’d like to give you some ideas why that might have happened.

the good news

the good news is that you can, indeed, get business from your accounting website.  as a matter of fact, you can get big business.  every week, clients tell us that they had someone fill out the contact form, call or email, or sign up for their newsletter.  some leads have been really big, too:  mid-market, franchises, multiple locations and many more. read more →