marketing

21 painless ways to network, even for accountants

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business colleagues eating meal together and discussing workgot the personality of an actuary? no problem.

so, many cpa firms have been launching soft skills training to help their professionals meet people, network better, and, hopefully, land more business.

trainer and facilitator arnold sanow, mba, csp, reminds us that dale carnegie once won a major sale by being a great conversationalist – without saying more than a few words.
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if you’re a ‘best-kept secret’ cut it out!

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big businessman crushing a small one in his fingerstry these 6 ideas to stop losing business to competitors.

by sandi smith leyva

it’s rare that i lose business to competitors, and it’s also not an accident.

more: stuck at home right now? here’s 100 good ideas to relieve the stress | how to lead in a crisis | how to think straight through the coronavirus crisis | 16 tech tools for working through the coronavirus | 7 tips to keep the clients you have | do you know your opportunity number? | 7 tips to boost your firm’s performance | 5 mistakes to avoid when seeking new clients

goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

if you are losing business to your competitors, here are some strategies you can use to “become a category of one,” as they say in marketing.
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target the low-hanging fruit

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five strategies you can implement right now.

ripe apples are hanging on a branch covered with first snowby sandi smith leyva
the accountant’s accelerator

if business has slowed for you, it’s not just you. with people finishing their holiday preparations, getting ready for school vacations and trying to keep from falling to the latest batch of colds making the rounds, it’s all most of us can do to stay on our routines.

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reality check: achieving world-class growth requires real-world intelligence

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why you can’t believe your own press clippings.

by gale crosley, cpa
crosley+co

ever run a race and immediately sense that you got off to an exceptionally fast start? it’s a good feeling, but if your goal is to beat out the competition there’s really only one way to know for sure how you’re doing. and that’s by marking your progress toward the finish line relative to the other racers.

the same can be said of efforts to grow your firm. to gauge your progress you have to get outside your own four walls and see how you measure up to the competition. read more →

readers sound off on liberty, h&r block plans to launch bookkeeping services

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liberty block logosnew strategic ally, or competitive threat?

practitioners are actively debating the effects and impact of h&r block and liberty jumping into the bookkeeping business, as detailed by 卡塔尔世界杯常规比赛时间’ hitendra patil here.

“this is an opportunity to highlight quality,” says wesley middleton, head partner at middleton raines in houston. “the only person who has something to worry about are those that are only focused on price.”

not all practitioners agree in the discussion which began at 卡塔尔世界杯常规比赛时间 and has spilled onto the 20,000-member 卡塔尔世界杯常规比赛时间 linkedin group. read more →

10 ways to get new 1040 clients

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ed mendlowitz cpa the practice doctor q and a
send ed your questions

and 5 ways to get more business tax clients.

question: i need a few more clients for tax season. any suggestions?

response: since we will be getting ready for tax season now is a good time to address this. here are two checklists, one for individual returns, the other for business client returns.

checklist: 10 ways to get new individual tax clients read more →

who’s better at marketing? lawyers or cpas?

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is the question ludicrous? by bruce w. marcus looking at the question from a different point of view, the international consultant patrick mckenna said, “if you’re trying to determine which of the two professions (lawyers or accountants) are the more … continued