marketing

target the low-hanging fruit

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five strategies you can implement right now.

ripe apples are hanging on a branch covered with first snowby sandi smith leyva
the accountant’s accelerator

if business has slowed for you, it’s not just you. with people finishing their holiday preparations, getting ready for school vacations and trying to keep from falling to the latest batch of colds making the rounds, it’s all most of us can do to stay on our routines.

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reality check: achieving world-class growth requires real-world intelligence

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why you can’t believe your own press clippings.

by gale crosley, cpa
crosley+co

ever run a race and immediately sense that you got off to an exceptionally fast start? it’s a good feeling, but if your goal is to beat out the competition there’s really only one way to know for sure how you’re doing. and that’s by marking your progress toward the finish line relative to the other racers.

the same can be said of efforts to grow your firm. to gauge your progress you have to get outside your own four walls and see how you measure up to the competition. read more →

readers sound off on liberty, h&r block plans to launch bookkeeping services

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liberty block logosnew strategic ally, or competitive threat?

practitioners are actively debating the effects and impact of h&r block and liberty jumping into the bookkeeping business, as detailed by 卡塔尔世界杯常规比赛时间’ hitendra patil here.

“this is an opportunity to highlight quality,” says wesley middleton, head partner at middleton raines in houston. “the only person who has something to worry about are those that are only focused on price.”

not all practitioners agree in the discussion which began at 卡塔尔世界杯常规比赛时间 and has spilled onto the 20,000-member 卡塔尔世界杯常规比赛时间 linkedin group. read more →

10 ways to get new 1040 clients

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ed mendlowitz cpa the practice doctor q and a
send ed your questions

and 5 ways to get more business tax clients.

question: i need a few more clients for tax season. any suggestions?

response: since we will be getting ready for tax season now is a good time to address this. here are two checklists, one for individual returns, the other for business client returns.

checklist: 10 ways to get new individual tax clients read more →

who’s better at marketing? lawyers or cpas?

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is the question ludicrous? by bruce w. marcus looking at the question from a different point of view, the international consultant patrick mckenna said, “if you’re trying to determine which of the two professions (lawyers or accountants) are the more … continued

the 7 fundamentals of getting clients with social media

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h…but only if you’ve done everything else first.

by sandi smith leyva the accountant’s accelerator 

it’s likely your friends and peers are urging you to get on the social media bandwagon. hearing about social media is unavoidable these days. we have many clients who feel stressed about the whole topic. the stress or guilt comes in when they don’t really want to do it but their friends keep urging them to.

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free introductory white paper: 10 keys to doubling your revenue

more on small-firm growth strategies: 5 ways to attract higher-quality clients   |   6 biz dev metrics accountants should measure  |  5 areas to improve client acquisition success  |  are accountants newsworthy? you bet!  |  when accountants don’t know they don’t know  |  seven hot lead generation methods for accountants   |  what stage of business are you in?  |  8 essential ingredients for your new client welcome kit  |  4 ways small firms can surpass larger firms  |   rebuttal: the 3 most unused marketing methods for accountants

i like to take a contrarian view with social media: i believe it’s not a cost-effective marketing tool for a majority of accountants. nevertheless, there are some very important exceptions where it can pay off big. here are some ideas just in case you can’t resist getting started in social media.

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