some of the best start with “why…?” … as in this list of 15 from mike schultz, author of “professional services marketing,” and president of the wellesley hills group: why didn’t we reach our revenue goals? why is our marketing … continued
warrillow & co. reports brokers and advisors are nearly twice as likely as the average small business owner to participate in a webinar or online tutorial. likewise, they attend online training at nearly triple the rate of the average entrepreneur. … continued
as presented at the maryland association of cpas md bizexpo, june 16, 2009. . view more openoffice presentations from rtelberg.
is social media marketing the answer for tight budgets?
by rick telberg
there’s nothing like an economic downturn to remind accounting firms that sales and marketing are essential parts of doing business.
until recently, many an accounting firm’s biggest problem was finding enough warm bodies to handle all the work that just came waltzing in the door. today, accounting firms are dealing with clients in distress, over-leveraged staffing pyramids and the prospect that they actually may need to go find new business again. read more →
with cutbacks at firms across the nation, professional services marketers are focusing on the basics. here are the first four steps to doing it right, from bruce w. marcus, a legend in the business. pare down your marketing activities to … continued
is your marketing program stalled?
jean caragher, president of capstone marketing and a leading consultant to accounting firms, offers eight ideas for jump-starting your marketing program: read more →
association for accounting marketing announces award winners at annual conference in austin via aam austin, texas. – the association for accounting marketing recognized accounting firms and marketers for their outstanding achievements this past year. honors were presented to the marketer … continued
rule 1: act professional. the world is watching. next, join our survey to find out more. by rick telberg like 23 million others, accounting and finance professionals are flocking to the newest internet craze, twitter, the so-called social media micro-blogging … continued
while the housing crash has grabbed headlines for almost two years, commercial real estate has been holding up well. can that continue? not indefinitely, according to dallas-based appraiser jack p. friedman, cpa, abv, cff. what can cpas do? cpas may … continued
are you twittering yet? here’s what can happen. andrew rose, director of marketing and business development at naden/lean cpas in timonium, md., reports on the association for accounting marketing listserv that he went from twitter newbie to twitter success story. … continued
cpas rally around a few tried-and-true business-getting strategies.
by rick telberg
there are three kinds of marketing: lousy, tried and true, and new. read more →
you might have met scot before, here… blogging and twitter send cpa 75% of his business and here… what are cpas doing online? answer: serving clients and making money or, you may know him from online as the virtual cfo. … continued
practical steps to move you beyond the crisis. practice consultant tracy crevar warren says in the latest cpa insider the key components for your firm’s stimulus plan should include: strengthened client service more contact do a better job of being … continued