lesson #1: reading situations clearly and quickly, without rose-colored glasses. next question: what to expect for 2010? join the survey; see the results. by rick telberg at large while some accountants and cpa firms have been reacting to the business … continued
accountants are not necessarily known for their outgoing personalities. so, many cpa firms have been launching soft skills training to help their professionals meet people, network better, and, hopefully, land more business. trainer and facilitator arnold sanow, mba, csp, reminds … continued
if you’re tired of waiting for your government bailout… here are 10 ways an accounting firm can help give a shot in the arm to local business. (and none of it costs a dime.) 1. mentor a new business owner. … continued
how to brace your clients for tough news. by rick telberg with october 15 now past, accountants and tax professionals are turning their attention to year-end tax planning with their clients. and there’s no shortage of topics and strategies to … continued
what’s working for cpa firms right now.
by rick telberg
the economic downturn seems to be driving accounting firms to turn increasingly to new technologies for their marketing and business development efforts.
to be sure, tried-and-true business-getting tactics such as networking, referrals and community service remain mainstays of practice development in the tax and accounting profession.
but you might be surprised by how many accounting firms are turning — in a sudden rush — to web site upgrades, e-mail promotions and social media to both stretch their marketing dollar and increase their reach.
in a bay street group/卡塔尔世界杯常规比赛时间 survey for the aicpa, new wave technologies are emerging as key ingredients in accounting firm marketing plans. we’ve been asking accountants to tell us which marketing activities their firms would be emphasizing anew in the coming months.
here’s what they’re saying: read more →
two in three firms plan to boost biz-dev efforts. what’s working in accounting marketing today? join the survey; get the answers. by rick telberg both because of the business downturn and despite it, accounting firms are largely resisting the impulse … continued
or is it the biggest shift since the industrial revolution? [youtube]ypmfs3z8esi[/youtube] welcome to the world of socialnomics.
another reason accounting marketers can’t ignore twitter. according to market researchers warrillow & co. at the corporate executive board, most marketers in the small business segment have spent the last few years searching for profitable applications of social media in … continued
take a deep dive into the latest research on “the seven keys to success in cpa firm management.”
because you’re a 卡塔尔世界杯常规比赛时间 reader, i thought you’d like to know about two upcoming marketing and practice development webinars.
working with my colleague jean caragher of capstone marketing, we will reveal the findings of new research into how cpa firms are surviving-even thriving-with smart business development strategies. we’ll reveal, based on our own empirical research, what’s working and what’s not. and jean will share her sure-fire strategies for success. read more →
what’s working today in cpa firm growth strategies?
by rick telberg
the recession may or may not be officially ending, but savvy cpas and accounting firms aren’t planning for a return to “the good old days.”
instead, smart accountants are retooling their skills and overhauling their offices for the next new economy. at general electric, for instance, jeff immelt, the ceo who was once ge’s cfo and an accounting standards wonk, is calling it “the reset economy.” some, like intuit ceo brad smith, prefer to call it the “new normal.”
whatever you call it, you can’t just cut costs, lay off people and expect a routine “post-recession” comeback. this new economic picture may be much different than any in a lifetime.
“it’s not just about cost-cutting” according to mike ramos, cpa and author of the first book in a new aicpa “practice forward ” series, ride the bear: strategies for cpa firms to thrive, survive, and grow in a down economy (ride the bear). ramos, a consultant to cpa firms, has written nine books, most recently the aicpa audit guide, assessing and responding to audit risk in a financial statement audit, an authoritative interpretation of the risk assessment standards. read more →
unlike other professional services firms, more than 86 percent of cpa firms have yet to integrate a customer relationship management (crm) program into their organization. moreover, less than 3 percent were using crm solutions that were recently categorized as leaders … continued
getting serious about new community-building strategies. the aicpa is looking for a social media specialist, according to a new job listing on careerbuilder. based on the ad, you can expect the aicpa to be building it’s social media presence geometrically … continued
huge market opportunity for cpas, consultants who can boost profits, efficiency. a new survey of 1,000 small business owners across the united states by management consulting firm george s. may international finds that 45 percent of respondents said their businesses … continued