pennsylvania cpas launch videos in viral ad campaign
members asked to help build buzz. the pennsylvania institute of cpa’s image enhancement advertising campaign has gone online, designed to drive potential clients and employers to ineedacpa.org.
marketing
four new cpa opportunities for the new economy
cpa mike ramos sees government policies moving the economy in a new direction. this will affect your clients’ business — and their business needs. your opportunity is to provide a service to address those changing needs. four promising areas to … continued
10 ways to how to make every contact count
without a solid system for networking, what good are good connections?
how can you gain the trust of your contacts so they’ll start connecting you to all the people in their network? the greatest networkers have a simple, practical system for making a lasting impression and building a strong foundation for future professional success. read more →
client service ideas? it’s in the doing.
hoisted from comments: edi osborne, kevin phillips. four tough client service problems: and dozens of possible solutions from staffers… …is getting a lot of buzz. but some of the best has come from two, coincidentally, west coast consultants. edi osborne … continued
where to find new clients? at home
census data shows 25% increase in home-based entrepreneurs. the number of people who worked at home increased by nearly 2 million, from about 9.5 million in 1999 to about 11.3 million in 2005, according to new data released by the … continued
hiring your firm’s first salesperson
as a firm owner, you can’t risk putting a dent in your reputation with a poor salesperson. but how and where do you find a good salesperson? the answer is: start where you shop. start paying attention to the good … continued
three key ways to think like a client
they’re thinking “short-term.” do you know what that means and how to use it? a huge 45% of small business owners consider their focus to be short-term rather than long-term. additionally, when the executive board asked business owners what they … continued
networking 101: 54 ways to work a room
every time you meet someone, you meet opportunity. you can to share ideas, leads, contacts or get business. the purpose of networking is to give and get information. if you network properly, nobody feels pressured or used. you are not … continued
looking for lawyers for networking?
start with linkedin, advises larry bodine. law firms are cutting back on advertising and client feedback programs, according to a new survey by the lma. instead their highest law firm marketing priorities are proposals, business development coaching and training, and client … continued
irs clarifies code section 7216
nsa says: yes, you can talk to your own clients. via the national society of accountants as tax return preparers should be aware, code section 7216 establishes a criminal penalty if a preparer knowingly or recklessly discloses or uses any … continued
ten steps to business planning in a time of economic distress
how to avoid destroying your firm’s future by using obsolete techniques. by bruce w. marcus the marcus letter there is a wonderful old russian folk tale about the family in a sled being chased by ferocious wolves. to slow down … continued
five reasons you can’t stop business development during busy season
make busy season into business development season. “firms need to look at the busy season as a stepping stone for 2010, while your clients are focused on taxes and accounting more than any other time,” according to john ezell’s prohorizons. … continued
cpa firms are anticipating a happier new year.
ioma forecasts some margin relief in 2010 for accounting firms. “many firms and owners are anticipating higher revenues and have taken steps to adapt to the economic environment so that growth can continue or resume. some of the steps include … continued