charles h. green says: put your customers’ interests first and watch your sales increase. people want to buy from those they trust. the best way to be trusted by your customers is simply to be worthy of their trust. be … continued
accounting firms can get left behind of they just stand still. read more →
it’s the first step in developing a smart marketing budget. [youtube]8-di0jlyk5g[/youtube] randy johnston, executive vice president of the hutchinson, kan.-based network management group inc., says “think about your branding.” and it doesn’t need to be expensive. if you’re on facebook … continued
issue no. 1: get marketing again. [jwplayer mediaid=”51968″] randy johnston, executive vice president of the hutchinson, kan.-based network management group inc., places “marketing services” at the top of his list of issues for cpa firms, followed by client retention strategies … continued
as basic tax and accounting services become common and commoditized, firms need to start looking for new revenues and business models — starting with wealth management and business benchmarking.
here, a leading consultant to the profession, chris frederiksen, talks about his vision for the firm of the future.
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firms find powerful results from combining traditional networking with social media. tracey crevar warren writes in can facebook kill face-to-face networking?…
accountingweb editor gail perry shows how to use the networking site for business development. [youtube]dwzqxaie8j8[/youtube] recorded at the new york accounting technology show visit gail on linkedin here.
mark stevens advises: instead of saying ‘thank you,’ show customers some real appreciation by giving them your time. my firm’s best and most productive business relationships are born when a client enters the room thinking they know what they want, … continued
sam allred says accounting firms that achieve above-average results can be measured by six key performance indicators. by rick telberg after almost two decades of uninterrupted growth, the great recession has created a time of reckoning for many accounting firms. battered … continued
you could be wasting a lot of time, money and effort on the wrong career and business-building strategies. by rick telberg as every owner of a tax-and-accounting business understands, your best source of new business is usually referrals. and referrals … continued
what rita keller teaches us from southwest airlines’ legendary founder.
by rick telberg
it’s been a rollercoaster ride in the past few years, with firms at first drowning in work, followed by a crippling staff shortage, then a market crash and belt-tightening, then re-expansion with a broadly profitable busy season. so a few weeks of peace and quiet this summer could seem appealing to staff and management alike.
but management guru rita keller is here to tell you that you can’t afford much rest. “there’s work to do,” she says about cleaning up rusty and outmoded cpa firm management practices. keller has a message for firms to focus on marketing, mentoring and managing — the three ms.
…then your cpa firm may be below average. sageworks, a raleigh, n.c.-based business analytics software provider, reports in forbes that cpa firms may just be the most profitable business an entrepreneur can choose. the offices of cpas tops a list … continued
they were unveiled at netsuite’s dealer conference, suitecloud 2010. [youtube]mikcdasq_zo[/youtube] … and … [youtube]j7elp1ucaww[/youtube] … and … [youtube]ahpdh4f2g80[/youtube] .. and then, from australia, there’s … the bureau of the endangered species is a lighthearted look at why enterprises should run … continued