sure, the current generation of accounting firm owners faces a crisis in finding the people for succession. but that issue pales in comparison to the problem we have today, right now, with the gap between the generations seen in clients … continued
networking moves to social media. empowered by technology and concerned about costs, tax and accounting firms are rushing into digital marketing in unprecedented numbers, according to a new 卡塔尔世界杯常规比赛时间 survey. the “卡塔尔世界杯常规比赛时间 marketing and business development trends survey” … continued
answering the question: “what can twitter do for you?” lisa barone at outspoken media, inc. says small businesses like accounting firms can use twitter as a way “to find new leads, build relationships, and as an overall way to cost … continued
if you ignore it, will it go away? the answer, of course, is an emphatic “no!” but that’s the wrong question. “the right question is, how can we harness the power of these new, mostly free tools to help us … continued
thought leadership marketing moves to social vehicles. consulting firms are ramping up spending on social media to drive thought-leadership marketing strategies, according to a research report by the bloom group, blisspr and the association of management consulting firms, which carries … continued
you decide: [youtube]wkq9hvy4nms[/youtube] with half the world’s population under 30 years old, 96% have joined a social network with 200 million new users a year, facebook would be the world’s third largest nation, after china and india. and bigger than … continued
who knew the firm provided those services, too? pittsburgh-based schneider downs is running a new print ad campaign, created, according to marketing director sean p. smith, “to provide a solutions-oriented focus on our five primary practice areas.” he explains: our … continued
staff recruiting trails far behind in marketing objectives. with the shift in the business and economic landscape over the last three years, it’s no wonder that accounting firms are fighting hard to find and keep clients. “adding new clients” and … continued
what big firms can learn from sole practitioners and small firms. “the best independent practitioners have a singular focus on helping their clients achieve their goals,” according to andrew sobel, author of the exemplary “all for one: ten strategies for … continued
fujitsu takes the scansnap viral. fujitsu, already a leading brand among accounting firms with its scansnap scanners, appears to be rapidly shifting its advertising budget into alliances and social media. with alliances, it’s partnering with tax and accounting software publishers … continued
six hints for asking effective questions. the franklin covey coaching group, renowned for “seek first to understand, then to be understood” advice, says effective questioning is an essential skill in business development. “your goal is maximum, mutual understanding,” the company … continued
believe it or not, as “basic” as some client service procedures are to some, they are very unique to others.
that’s especially true with accountants who have been content for far too long to do business on the golf course or wait for the phone to ring with repeat or new business, according to scott cytron, who runs a marketing agency for accounting vendors.
let’s face facts, he says: in today’s business environment, those who wait for the phone to ring aren’t going to survive for the long haul.
according to scott, here are a few client retention strategies that should not be overlooked: read more →
accounting firms can no longer be content with doing business on the golf course. by hugh duffy in order to retain clients, recruit prospects and capture as many referrals as possible, firms must invest in a solid marketing system. easier … continued