“the more you speak your opinion, the more likely you are to get some ink about it.” scott cytron writes a follow-up to his ground-shaking interview with cpa.citp david beck, where beck warns about the rush to the cloud (cloud … continued
most cpa firms miss 60% of their potential revenues. here’s how to start fixing the problem. by sandi smith, cpa sandismith.com a bay street group affiliate accounting firms have done a great job adopting paperless office technologies, the web, and … continued
business clients are reading from a new playbook. do you know the rules? in the face of two economic downturns in the past decade, business buyers are more frugal than ever, and even with continued recovery predicted for 2011, … continued
linkedin leads with 76% of firms involved. via aam a new study by the association for accounting marketing finds that approximately 60% of the firms surveyed are participating in social media and 43% have written social media policies to guide … continued
how social media marketing strategies can level the playing field for small firms and career-minded professionals. by rick telberg facebook, linkedin and twitter are ushering in a new age of opportunity for tax, accounting and finance professionals, but only if … continued
accountants shun facebook and twitter. linkedin has established itself as “the premier social networking site” for tax, accounting and finance professionals, according to a new study by a veteran of the cpa profession. and well over three in four professionals … continued
good advice from a top venture capital investor on what he wants to hear. before you call mark suster, a two-time entrepreneur who joined grp partners in 2007 after selling his company to salesforce.com, with your next big idea, first … continued
in fact, it’s not what you say; it’s what you radiate that counts. by arnold sanow http://www.arnoldsanow.com many studies show that much of the message that people perceive from you comes from your body language and tone of voice. to … continued
think virtual networking. by lisa tierney tierney coaching & consulting establishing a presence on facebook, twitter, and linkedin is more about social marketing than sales. if you have a business, you should have a facebook page. you should be linkedin. … continued
how to seize bigger opportunities by understanding and addressing a client’s real business issues and life goals.
by rick telberg
in a market filled with accountants competing for clients and for work, how can you stand out?
technical expertise will only take you so far. and sometimes it can even steer you wrong. at least that’s the contention of leslie shiner of mill valley, calif-based the shiner group, a leading small business accounting software consultancy.
with technical expertise, she warns, “if the only thing you have is a hammer, then everything looks like a nail.”
ask for it. by suzanne lowe expertise marketing llc at your next performance review, tell your boss you want to stretch yourself and the firm to improve in marketing and selling effectiveness. 1. diagnose your firm’s barriers to marketing and … continued
kirkland albrecht & fredrickson battles a bruising recession. by rick telberg by the time you read this, ken kirkland will be packing for a trip to the india beach resort of thiruvananthapuram as the newly named international chairman of the … continued
re-learning the basics of biz dev.
in today’s uncertain economy, it seems that cpa firms must be especially agile and adaptable to survive. they must be real “learning organizations.” but what are the characteristics of an agile, adaptable, quick-learning cpa firm? and how do you get that way?
we’ve been asking experts throughout the profession, and here’s one answer.
bob lewis
visionary marketing / pmb helin donovan
here’s what i see as a their path to a “learning organization” that is occurring in many firms today.
one of the main problems cpa firms are encountering is revenue reductions. factoring out mergers or acquisitions from the calculations, a large number of firms are flat or have experienced negative growth for the first time in a long time, if not ever.