looking for younger, newer, larger clients? only about 12% of small business are on twitter, but one in five of those report having made a purchase decision using twitter — a hit ratio that’s hard to ignore. so, who exactly … continued
there’s a buzz this tax season about a deepening divide between high performing firms and the rest of the profession — interestingly: especially among soloists.
some solo practitioners are having a terrific season, others not. there’s no in-between. we’ve been wondering about the causes. and practitioners have been answering.
— rick telberg
adapt and grow. or don’t and you won’t.
by alan vitberg
vitberg llc
new rules about marketing and business development are at hand, and firms that adapt early are those that will grow, not unlike their predecessors who capitalized upon transformative changes that occurred over two decades ago.
here’s a “baker’s dozen” of those new rules that can transform your firm’s marketing and business development, and take it to new heights:
despite economic recovery, many firms seem unable to capitalize on new opportunities. click here to join the tax season 2011 survey; get the results.
tax accountants are finishing the 2011 busy season with stronger results than they expected, but – perhaps surprisingly — not as strong as last year, despite somewhat improved economic conditions.
卡塔尔世界杯常规比赛时间 research suggests that many accounting firms may have over-reacted to the 2007 market crash by cutting staff and billing rates, leaving them unprepared to capitalize on the opportunities of the 2011 recovery.
one-third of all cpa firms don’t.
that’s just one of the surprising findings from the latest aicpa national practice management survey.
granted, 66% of firms have a website. but 33% don’t. who thinks their clients are still using the yellow pages?
strong niche for cpa firms getting stronger.
law firm marketing consultant larry bodine reports new results from a bti market research study that shows the four top areas where lawyers “can earn top dollar from corporate clients with litigation.” and if lawyers can cash in, so can the cpas who advise them.
here are the top four growth areas:
your firm’s image could be turning off prospects before they even meet you.
by bob lewis
visionary marketing
this is a simple concept, but one that eludes a large number of accounting practices.
when going to a fine restaurant a patron expects a higher check. the guests will pay more for the experience and come back if the food is excellent and the environment provides the level of comfort that meets their expectations. the restaurant next door may have better food at lower prices, but they look like a diner and do not present themselves as a more interesting experience so they immediately turn off a large segment of the higher paying clientele.
cpa firms do the same thing.
free instant download:
cpa firm marketing readiness assessment workbook (pdf, 4 pages)
they buy what you stand for.
marc rosenberg, author of the rosenberg map survey, says too many cpa firms fail to heed their own advice to clients: they don’t run their firms like a business.
serve your clients better and watch your practice revenues grow. by sandi smith, cpa sandismith.com the latest marketing strategies and trends are almost as hard to keep up with as the tax law changes these days. here is a quick … continued
the one mistake too many cpa firms are making. [youtube]fdvmzgw20mw[/youtube] michelle golden, marketing consultant and author of the new and essential “social media strategies for professionals and their firms,” explains the one simple mistake that many firms make when entering … continued
start with a strategy and realistic expectations. [youtube]r-3vqhu139i[/youtube] robin brothers, relationship manager at the rainmaker academy, explains why some firms may never be ready to hire a business development professional. more 卡塔尔世界杯常规比赛时间 coverage here.
“the more you speak your opinion, the more likely you are to get some ink about it.” scott cytron writes a follow-up to his ground-shaking interview with cpa.citp david beck, where beck warns about the rush to the cloud (cloud … continued