marketing

stambaugh ness makes competitive gains with linkedin, twitter and facebook

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marketing culture and leadership aid in the ‘new war for clients.’

by cheryl smyers
marketing manager, stambaugh ness

i could talk for a whole day about what’s working for us, but i’ll just give you some highlights, because time is tight right now – the more that works for us, the more work we have to do!

most importantly, from my point of view, we have a president/coo and an executive committee that have the courage to step out and lead in very strategic way, not just follow. for example, many were still afraid of “social networking” when we were on board and posting regularly to linkedin, twitter and facebook.

cheryl smyers

in just 16 months, we have grown a linkedin industry group into a monthly face-to-face regional networking mixer that now regularly draws 200 clients and prospects–and it continues to grow. for this effort, the association for accounting marketing awarded stambaugh ness the marketing achievement award for event marketing, trade shows and seminars for firms under $15 million revenue at its june annual conference in chicago.

our recent membership in the bdo alliance gives us many resources to provide increased depth of services to our clientele – and gives bdo a stronger presence in our growing mid-atlantic service area.

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joel sinkin: for new clients, personal relationships aren’t enough anymore

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clients want to see niche-focused expertise and a heavy marketing spend.

by joel sinkin
accounting transition advisors

we see two tactics being used by the best firms.

joel sinkin
joel sinkin

due to the competitive environment and the flat economy, acquisitions of other practices is a primary growth strategy for many firms today.

but, to spur organic growth, most of the best firms are targeting their marketing and service offerings at specialized target audiences either through industry or service niche offerings. read more →

randy johnston: competing with new services at flat rates

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break out of the compliance commodity trap.

by randy johnston
accounting firm operations and technology survey

the best firms are offering new services packaged at flat rates.

for example, performing bookkeeping/write-up services for $2,000 to $3,000 per month and including the tax returns, or picking a specialty service or niche and wrapping a set of services around that.

all marketing in these firms has the same focus: read more →

at sobel cpas, events and alliances lead the list of strategies for winning the war for clients

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sharing information to help clients (and prospects) succeed.

by sally glick
sobel & co. llc

 

sally glick

at our firm we continue to believe that the more value we add by sharing important and relevant information, the more new business we will generate (along with raising retention as well.)

we do this with a three-prong approach:

1. the first is to host over 26 niche-specific programs (seminar, webcasts, half day symposiums) annually;

2. we write industry-specific white papers on topics our clients tell us are meaningful to them, which we also coordinate with website content; and

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20 biz dev ideas for your career and your firm

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if you focus only on one approach in business development, you will be limiting your percentages for success.

nicholas keseric

by nicholas d. keseric jr.
via engineered tax services

if you only do one thing to position your firm and yourself in your marketplace, you will be missing out on most of the market.

many things together, over time, will result in an increased chance for achieving your goals.

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