what are you waiting for?
by jean caragher
capstone marketing
there are many success factors critical to the effective implementation of your strategic market plan. the more of these factors that exist within your firm, the more likely the plan will succeed.
these factors include: read more →
the old ways just won’t cut it any longer!
by gale crosley, cpa
cpa firm growth consultant
the more things change, the more we need to change with them. massive shifts in market conditions are profoundly affecting our profession. but it’s not just the market that’s recalibrating. we’re also in the midst of a revolution in information gathering, which influences how our buyers think and how they make decisions.
these changes represent a realignment of our universe. they demand that we move beyond old, familiar ways of generating leads and adopt new strategies that reflect today’s environment. read more →
not as many as before. in fact, the number of google searches has dropped by 50% since 2004. we were alerted to this “alarming online search trend” by amit vemuri, ceo at teaspiller, a company which has already generated a … continued
or, so says teaspiller, which wants to be the yelp! of tax and accounting firms. the company says it surveyed 158 clients, showed them a few accountants’ websites and asked what they liked and didn’t like. self-serving or not, the … continued
fight for the client, and win!
enrolled agent thomas blair has built a thriving practice and solid reputation as a taxpayer’s advocate in irs cases.
here are a few of blair’s stories, in his own words:
mid-sized accounting firms step up competition for the heart of the market.
by rick telberg
no one is fighting harder for every new client and every new dollar than the accounting firms in the middle of the market, according to new 卡塔尔世界杯常规比赛时间 research.
nationwide, an astonishing 86% of mid-sized firms (those with five to 15 partners or about 51 to 100 employees) have been stepping up their marketing efforts, according to the new study.
to be sure, firms of all sizes are increasing their marketing activities — from solosists (about 47%), to 2-to-10-person offices (55%), through 11-to-50-person offices (73%), and the more-than-100-persons offices (77%). but it’s in the 51-to-100-person category that the battle seems most heated these days.
cpas must provide wisdom. [this was submitted by a director-level professional at a mid-sized west coast cpa firm.] in our experience, it’s all about niches and specialized expertise. the deeper and the broader our knowledge in the industry/services/critical issues that … continued
they fail to understand differentiation and value. by chris zdunich porte brown llc the new war for clients is compounded by the fact that: 1) most markets have multiple accounting firms that are high quality, mature and have a difficult … continued
“blogging takes at least 0.5 fte.” by david albrecht the summa when i teach a more basic business/accounting class, i remind students that it is far easier to keep an existing client than to find a new client. and that … continued
digital emerging as chief weapon.
results for the new 卡塔尔世界杯常规比赛时间 study of marketing trends are eye-opening:
accounting firms are rapidly escalating their business-building efforts:
66% of accountants say their firms have been increasing their marketing and business development activities in the last 12 months.
how smart firms are turning to digital tools and metrics.
by alan vitberg
vitbergllc
i believe that marketing and business development at cpa firms is on the edge a transformation based upon the monumental changes to the way we receive, process, use and share information.
it’s not about “pushing” information out to prospects, it’s about
successful firms are taking a fresh approach to business development that combines traditional 1-to-1 marketing with new marketing strategies and tactics built upon inbound marketing, a laser-like focus lead generation, and the many faceted ways that social media can be employed for new business purposes.
among the key strategies and tactics they employ are: read more →
marketing culture and leadership aid in the ‘new war for clients.’
by cheryl smyers
marketing manager, stambaugh ness
i could talk for a whole day about what’s working for us, but i’ll just give you some highlights, because time is tight right now – the more that works for us, the more work we have to do!
most importantly, from my point of view, we have a president/coo and an executive committee that have the courage to step out and lead in very strategic way, not just follow. for example, many were still afraid of “social networking” when we were on board and posting regularly to linkedin, twitter and facebook.
in just 16 months, we have grown a linkedin industry group into a monthly face-to-face regional networking mixer that now regularly draws 200 clients and prospects–and it continues to grow. for this effort, the association for accounting marketing awarded stambaugh ness the marketing achievement award for event marketing, trade shows and seminars for firms under $15 million revenue at its june annual conference in chicago.
our recent membership in the bdo alliance gives us many resources to provide increased depth of services to our clientele – and gives bdo a stronger presence in our growing mid-atlantic service area.
seven lessons in competing effectively, starting with digital and social media marketing. by evelyn edwards, cpa evelynedwardscpa.com there is a war for new clients. but its always been my policy to never go down in my prices. it confuses the … continued