marketing

rebuttal: google searches for accountants is rising, not falling

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hoisted from comments, in response to “who’s searching for accountants?“

by div bhansali
accountantsworld

div bhansali
div bhansali

the number of google searches for accountants hasn’t dropped by over 50% since 2004. in fact, it’s grown pretty substantially.

google trends doesn’t chart absolute growth or decline in a search term – it charts how popular that term is relative to searches as a whole. this is from google’s own help document (http://www.google.com/intl/en/trends/about.html#1):

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are you ready for the new age of professional services marketing 3.0?

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how to survive as the future unfolds.

by bruce w. marcus
professional services marketing 3.0

bruce w. marcus

professional services marketing 3.0? this from someone who has written, spoken, railed against jargon and gimmicks?

well, yes, because in this rapidly changing economic environment, intensely competitive landscape, and highly charged computer age, it’s the best way to define significant evolution from one distinct period to the next. but, that’s exactly what’s happened – and is happening — with cpa firms. and in management practices, business models, and structure as well.

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it’s a new generation in lead generation

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the old ways just won’t cut it any longer!

by gale crosley, cpa
cpa firm growth consultant

the more things change, the more we need to change with them. massive shifts in market conditions are profoundly affecting our profession. but it’s not just the market that’s recalibrating. we’re also in the midst of a revolution in information gathering, which influences how our buyers think and how they make decisions.

these changes represent a realignment of our universe. they demand that we move beyond old, familiar ways of generating leads and adopt new strategies that reflect today’s environment. read more →

the battle for the center gets heated

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mid-sized accounting firms step up competition for the heart of the market.

source: 卡塔尔世界杯常规比赛时间

by rick telberg

no one is fighting harder for every new client and every new dollar than the accounting firms in the middle of the market, according to new 卡塔尔世界杯常规比赛时间 research.

nationwide, an astonishing 86% of mid-sized firms (those with five to 15 partners or about 51 to 100 employees) have been stepping up their marketing efforts, according to the new study.

to be sure, firms of all sizes are increasing their marketing activities  — from solosists (about 47%), to 2-to-10-person offices (55%), through 11-to-50-person offices (73%), and the more-than-100-persons offices (77%). but it’s in the 51-to-100-person category that the battle seems most heated these days.

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alan vitberg: accounting marketing on the verge of a ‘lead gen’ revolution

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how smart firms are turning to digital tools and metrics.

by alan vitberg
vitbergllc

click for more

i believe that marketing and business development at cpa firms is on the edge a transformation based upon the monumental changes to the way we receive, process, use and share information.

it’s not about “pushing” information out to prospects, it’s about

  1. being found by prospects searching online for solutions to their needs, issues or pain;
  2. converting those eyeballs into leads and new business; and
  3. employing tools that deliver metrics for pinpointing the roi from investments made in marketing and business development.
alan vitberg
alan vitberg

successful firms are taking a fresh approach to business development that combines traditional 1-to-1 marketing with new marketing strategies and tactics built upon inbound marketing, a laser-like focus lead generation, and the many faceted ways that social media can be employed for new business purposes.

among the key strategies and tactics they employ are: read more →