marketing

15 off-the-hook ideas for accountants to dream big

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start your business ‘bucket list’ today.

by sandi smith, cpa
卡塔尔世界杯常规比赛时间 / accountant’s accelerator

do you have a business bucket list?

did you see the movie “the bucket list?” morgan freeman and jack nicholson played men who didn’t have too long to live. they each wrote up a bucket list, a list of things they wanted to do or accomplish before they kicked the bucket (as we say in the south).

why not apply the concept to your business? you can do this whether you have your own business or a job, although you have a bit more control when you’re the boss. what do you want to do before you retire or sell your business?

sandi smith

more from sandi smith at 卡塔尔世界杯常规比赛时间:  3 money leaks that may need plugging in your business  •  seven tips to keep the clients you have  • how to attract clients like a magnet  • eleven easy ways to deliver more value to clients • five things accountants take for granted that costs them revenue  • what’s in your new client funnel?  • what’s in your welcome kit for new prospects? • five fun and easy ways to wow your clients  • six ways to give yourself a raise  • strategies to stop losing business to competitors  • five tips to manage your ‘overwhelm’ level  • easy ideas for a quick business boost  • four new mega-trend marketing strategies  • how to stop leaving money on the table

here are some ideas: read more →

six metrics for marketing roi

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what you should expect from an effective marketing campaign. by bruce w. marcus professional services marketing 3.0 tactics are the most difficult part of a professional firm marketing program, because so much of what must be done depends upon the … continued

7 tips to keep the clients you have

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new revenue may be closer than you think.

by sandi smith cpa
accountant’s accelerator

it’s far less expensive to keep your existing clients happy than it is to find new clients, especially since the trust factor between people is at an all-time low. so you might want to think about re-directing a portion of your marketing attention on your existing client base instead of networking for new clients.

i’ve met a lot of business owners who have trouble getting their employees to sell while they’re on site, and i’ve also heard from some customers who’ve remarked that their vendors don’t stay in touch with them. so here are some tips to mine the pot of gold that lies right before you: your current clients who already trust you and are eager to hear about new solutions that will ease their pain and problems.

sandi smith
sandi smith

more from sandi smith at 卡塔尔世界杯常规比赛时间: • how to attract clients like a magnet • eleven easy ways to deliver more value to clients•five things accountants take for granted that costs them revenue • what’s in your new client funnel? • what’s in your welcome kit for new prospects? • five fun and easy ways to wow your clients • six ways to give yourself a raise
• strategies to stop losing business to competitors • five tips to manage your ‘overwhelm’ level • easy ideas for a quick business boost • four new mega-trend marketing strategies • how to stop leaving money on the table

  1. change your attitude about staying in touch with your client.you might feel like you don’t want to “bother” your client, but i bet your client would be delighted to get a phone call out of the blue, especially if you have an idea that will save them time or money. they already trust you, so find out how you can help them even more than you already are. read more →

get real: 15 questions for achievable growth

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  first, understand your firm. by bruce w. marcus professional services marketing 3.0 in building a growth plan for your firm, perspective is important. objectives, clearly defined as they should be, should not be overwhelming. nor should they be adhered … continued

how to attract clients like a magnet

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10 tips to build an irresistible reputation.

by sandi smith, cpa
accountant’s accelerator

if you’re an expert at something, don’t be the best-kept secret on your block. get the word out about what you can offer others, and one way to do that easily, especially if you’re an accountant, is to build your reputation.

here are 10 quick tips to boost yours.

1. get credentialed, certified, or educated. a good credential, and the cpa is pretty much the gold standard, will get you instant credibility with your prospects and clients. you are simply treated better and respected more when you’ve earned a credential that others recognize.

sandi smith

more from sandi smith at 卡塔尔世界杯常规比赛时间:

• eleven easy ways to deliver more value to clients • five things accountants take for granted that costs them revenue
• what’s in your new client funnel?
• what’s in your welcome kit for new prospects?
• five fun and easy ways to wow your clients
• six ways to give yourself a raise
• strategies to stop losing business to competitors
• five tips to manage your ‘overwhelm’ level
• easy ideas for a quick business boost
• four new mega-trend marketing strategies
• how to stop leaving money on the table

2. create a results-oriented biography. let people know what you’ve accomplished so far in your career and what you’re capable of doing for them by writing a great bio that represents you well. read more →