in a tough economy, many firms go back to basics to find success.
here’s a list of 25 ideas for growing your practice from management consultant august aquila.
how many are you currently doing?
start with current clients. look at clients that are only using one of your services. for example, a high income individual tax return client who is not using your wealth management services, an audit client that is using any of your consulting services. a client relationship services call is certainly due.
compile a list of clients by sic codes and niches (e.g. not-for-profits, construction, manufacturing, professional services firms, etc.) read more →
the tools of marketing are not a program – they are simply tools. by bruce w. marcus professional services marketing 3.0 a marketing program is not simply a catalog of tools. it’s a plan — a strategy and a tactical … continued
did you see the movie “the bucket list?” morgan freeman and jack nicholson played men who didn’t have too long to live. they each wrote up a bucket list, a list of things they wanted to do or accomplish before they kicked the bucket (as we say in the south).
why not apply the concept to your business? you can do this whether you have your own business or a job, although you have a bit more control when you’re the boss. what do you want to do before you retire or sell your business?
what you should expect from an effective marketing campaign. by bruce w. marcus professional services marketing 3.0 tactics are the most difficult part of a professional firm marketing program, because so much of what must be done depends upon the … continued
every firm is different. but some techniques are the same. by bruce w. marcus professional services marketing 3.0 your accounting firm’s ultimate objectives are the context for marketing programs, which are, in turn, the blueprints for achieving your firm’s objectives. … continued
it’s far less expensive to keep your existing clients happy than it is to find new clients, especially since the trust factor between people is at an all-time low. so you might want to think about re-directing a portion of your marketing attention on your existing client base instead of networking for new clients.
i’ve met a lot of business owners who have trouble getting their employees to sell while they’re on site, and i’ve also heard from some customers who’ve remarked that their vendors don’t stay in touch with them. so here are some tips to mine the pot of gold that lies right before you: your current clients who already trust you and are eager to hear about new solutions that will ease their pain and problems.
change your attitude about staying in touch with your client.you might feel like you don’t want to “bother” your client, but i bet your client would be delighted to get a phone call out of the blue, especially if you have an idea that will save them time or money. they already trust you, so find out how you can help them even more than you already are. read more →
first, understand your firm. by bruce w. marcus professional services marketing 3.0 in building a growth plan for your firm, perspective is important. objectives, clearly defined as they should be, should not be overwhelming. nor should they be adhered … continued
if you’re an expert at something, don’t be the best-kept secret on your block. get the word out about what you can offer others, and one way to do that easily, especially if you’re an accountant, is to build your reputation.
here are 10 quick tips to boost yours.
1. get credentialed, certified, or educated. a good credential, and the cpa is pretty much the gold standard, will get you instant credibility with your prospects and clients. you are simply treated better and respected more when you’ve earned a credential that others recognize.
2. create a results-oriented biography. let people know what you’ve accomplished so far in your career and what you’re capable of doing for them by writing a great bio that represents you well. read more →
a guide to trend-spotting for accountants. by bruce w. marcus professional services marketing 3.0 learn to question everything you do. ask yourself the question, “this is the way i did it yesterday. is it the best way to do it … continued
