the post of marketing director is fast evolving in the accounting business. it is becoming more essential and more professionalized. but few firms have experience in marketing and so find it challenging to determine exactly what they need and want – and what to expect. here marc rosenberg, cpa, author of “cpa firm management and governance,” provides a checklist of the duties that the best firms in the business routinely consider. read more →
by bruce w. marcus professional services marketing 3.0 to understand its effectiveness, it’s equally important to know what advertising, including web sites and social media, can’t do. five quick examples: unlike product advertising, professional service advertising, in most cases, can’t … continued
and why it will cost you.
by sandi smith leyva, cpa
accountant’s accelerator
there are five simple steps to getting more clients. but, guess what, most accountants make a big mistake along the way.
first, here are the five steps to get more clients: read more →
and why it sometimes doesn’t. with: five generic reasons to advertise the 15 basics of accounting advertising the 18 benefits advertising can provide an accounting firm by bruce w. marcus professional services marketing 3.0 advertising in cpa firms services has … continued
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simple easy activities to boost your business.
by sandi smith, cpa
accountant’s accelerator
every working day, we’re all slammed with hundreds of things to do. we might need to occasionally slow down and ask ourselves whether we are working on the most profitable things we could for our business. are we constantly fighting fires, dealing with urgent but not important client matters and neglecting the things that could grow our business?
here’s how to move off this treadmill to create a “money maker hour” in your business: read more →
a real-world approach for the smaller firm. by bruce w. marcus professional services marketing 3.0 there is much ado, these days, about niche marketing and target marketing and using mailing lists and knowledge management. how does it all come together … continued
standing out among the crowd of other cpa firms isn’t easy. but it may be necessary for long-lived success.
in this article, august j. aquila, author of “leadership at its strongest,” provides seven tactics used by high-performing firms to beat the competition.
the main categories of information for internal communications and management. by bruce w. marcus professional services marketing 3.0 while the substance of information varies from firm to firm, there are 10 categories that cannot go unconsidered:
and 12 questions a good marketing professional should be asking. by bruce w. marcus professional services marketing 3.0 and now a word to accountants who think they know marketing. unless you’re that rare bird who’s had some successful experience because … continued
six rules of professionalism that accountants need in their marketers. by bruce w. marcus professional services marketing 3.0 there’s a wonderful cartoon in which a guy in a business suit is looking over the shoulder of an artist at his … continued
options to grow your profits besides raising revenue and lowering costs.
by sandi smith, cpa
accountant’s accelerator
many accountants these days are anxious to hit the golden $100,000 mark this year. others are interested in growing their revenues steadily and incrementally. still others are focused on lowering costs, raising profits from that side of the equation.
more for soloists and small firms: seven checklist secrets for turning tax season into opportunity season • how to stay energized, upbeat, and thinking bigger through busy season • seven ways to wow your prospect • rev up your revenue with these two daily rituals • 10 tips for creating more energy this tax season • take a cue from venture capitalists: your firm needs a brain trust trinity • five ideas to reduce client price-sensitivity • rise to the top with a fresh elevator speech
all of these approaches are well and good to help you keep more of what you make, but there are far more options to grow your take-home dollars besides raising revenue and lowering costs.
here are six more ways to get more profit out of your practice: read more →
learn how to read the scorecard.
by nick keseric
i have a good friend tucker who over the years has collected over 10,000 golf scorecards from all over the world.
people, even strangers, know of his quest and send stacks of scorecards to his mailbox each year from their travels.
and like a proud father, he’ll pull out his latest batch of cards to show with great pride.
more nick: six ways to stay positive in 2013 • seven steps to leverage the power of positivity in your firm, your career and your life • nine bridges to cross in business development for accounting firms • if business development is a circus at your firm… • my attitude??? what’s wrong with my @#$%! attitude? • curious minds want to know: are you helping or selling? • the six-step roadmap for cpa change agents • 20 biz dev ideas for your career and your firm •
however, if you show too much interest in his cards, he will kick it up a gear (lucky you) and start showing you a hole and begin to tell you what clubs he would hit on each hole according to the yardage of the hole. i always said tucker has too much time on his hands!
you know, a golf scorecard and an accounting marketing plan are very similar.