the myth of ‘spin control.’ by bruce w. marcus professional services marketing 3.0 every election campaign produces, among other things, media myths and bad language. during the elections of the last two decades, the language was infected by a new … continued
better advice: be smart. here’s how… by bruce w. marcus professional services marketing 3.0 your mother raised you to be nice to everyone, and you’ve always been taught to be nice to journalists. answer their questions. tell them everything. stop … continued
practice growth is a delicate balance of art, science, intuition and diligence. one thing it isn’t, however, is marketing.
by gale crosley
crosley+company
marketing can be a powerful lever to fuel business expansion. but alone, it will not take you where you want to go. marketing helps till the soil of growth. at the end of the day, however, tilled soil with no seeds taking root is pretty much a useless pile of dirt.
well-intentioned firms often invest a great deal of money in marketing and wonder why it doesn’t result in growth. one reason is that what they’re really spending on is unrelated marketing activities (or tactics) rather than on growth strategies.
it’s an essential distinction that can make all the difference in your efforts.
in this report:
recommended reading:
by sandi smith, cpa
accountant’s accelerator
every business needs to do some level of bookkeeping for a couple of reasons:
1) various government agencies require reporting and payments based on the company’s results.
2) the owner needs a certain amount of information to manage their business and keep it profitable.
many business owners hire us grudgingly for compliance work because they have to. and they consider what they pay us as an overhead expense that is a required cost.
but what if we could turn that perception around?
more at 卡塔尔世界杯常规比赛时间 for soloists and small firms: six money-making strategies to take you beyond quickbooks | proactive ways to get more referrals | the three biggest money leaks in your practice | new client opportunities with mobile apps | six questions to launch your summer strategy sessions | what most accountants miss in the five simple steps to get more clients | 10 ways to add a “money maker” hour to your day | 11 sources of wealth we can celebrate | nine value-adds to command a higher fee | how to design your business around your strengths
here are five areas to consider offering beyond bookkeeping that will help your clients see you as a good investment rather than as an expense. read more →
ed mendlowitz, cpa, abv, pfs
author of “implementing fee increases”
question: as a young staff accountant, how can i bring in new business and clients?
response: you shouldn’t be as concerned about bringing in business as you should be about planting seeds to be able to bring in business in the future.
eleven points worth considering: read more →
start by thinking about the client. by bruce w. marcus professional services marketing 3.0 there are some basic advertising principles that are indigenous to all advertising. even in tax and accounting, you violate them at your own risk. more professional … continued
despite the values inherent in well-done brochures, there are some pervasive misconceptions that substantially undermine their very real value to sound marketing. by bruce w. marcus professional services marketing 3.0 there is a peculiar comfort in a brochure. it’s easy … continued
by sandi smith leyva, cpa
accountant’s accelerator
there are many great things about getting referrals. first, referrals have a built-in trust that helps you move through the sales process faster. second, there’s almost no marketing cost involved. third, they tend to make a better long-term client.
unfortunately, many business owners take a reactive approach to referrals, waiting until they come to them, rather than a more profitable approach, which is to proactively maximize referrals. here are five proactive ways to boost referrals: read more →
talking to prospects when prospects can talk back. by bruce w. marcus professional services marketing 3.0 there are four things to know about what we now call the social media. first, it’s media – a means of communication, a medium, … continued
by august aquila
author of “leadership at its strongest”
and “how to engage partners in the firm’s future“
research shows that managing partners and marketing directors are still facing some major challenges when it comes to getting their firms to implement change. why?
here are four key issues firm leaders today face.
1. getting partners to buy in.
2. creating a firm vision that gets all partners on the same page.
3. helping develop a culture of accountability.
4. being asked to accomplish too many goals.
when the managing partner and the chief marketing officer work together they have a better chance of being successful in these areas. you may ask what do these four factors have to do with the marketing director? and i would answer – everything.
overcoming these four issues will make the firm more competitive, efficient and profitable. here’s how the best managing partners work with their marketing directors: read more →
how to get more for your buck while controlling costs.
by jean caragher
rarely have two forces collided in the accounting business with more force than the way new business development is crashing into cost-control.
but you can, indeed, have it both ways. that is if you know how to manage your marketing costs and ascertain marketing roi.
here are nine strategies for getting more bang for your marketing buck. read more →
never mind who — why? by bruce w. marcus professional services marketing 3.0 ok, somebody talked to the press, and leaked information that shouldn’t have been leaked. that’s three problems, not one. primary, of course, is how do we control … continued
start with a clean spreadsheet.
by sandi smith, cpa
accountant’s accelerator
there are dozens (and maybe hundreds) of ways your practice can leak money. here are three ideas that are fairly simple to implement and may be some great goals for you to consider.
more for soloists and small firms: new client opportunities with mobile apps / six questions to launch your strategy sessions / what most accountants miss in the five simple steps to get more clients / 10 ways to add a “money maker” hour to your day / 11 sources of wealth we can celebrate / nine value-adds to command a higher fee / how to design your business around your strengths / how to make it easy for clients to hire you / 12 fast, low-cost tips for a stress-less practice