marketing

why are accountants pulling back on marketing?

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source: 卡塔尔世界杯常规比赛时间

join the survey, get the results.

by rick telberg
卡塔尔世界杯常规比赛时间

it’s too early to draw a final conclusion, but the early returns from the annual 卡塔尔世界杯常规比赛时间 marketing and business development survey are startling and may represent a dramatic trend reversal.

after three years of intensifying marketing activity — with 33% of firms last year saying they were increasing their business development efforts “significantly” — today only 19% of accountants tell us they are planning to “significantly” expand their programs. read more →

18 proven rainmaking techniques for the shy cpa

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it’s easier and more fun than it looks.

by marc rosenberg

it’s common for cpas to be uncomfortable with practice development. but it’s critical to the success of the firm. everyone doesn’t need to be a rainmaker. here are 18 ways that shy, introverted people can help their firms grow: read more →

real networking starts after the first meeting

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six easy ways to follow up.

by jean caragher
capstone marketing

building relationships takes time. real networking begins after the first meeting. remember, networking is not selling. it is about building relationships and helping others.

when you meet someone whom you think will strengthen your network, you need to follow up and discover how you can be of help. here are six ways to follow up:

read more →

how listening to clients can change how firms work

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…and spell success. by bruce w. marcus professional services marketing 3.0 typical proponents of professional services marketing 3.0 are accountants who have learned to think and act like marketers, accountants who have developed new kinds of accounting firms, and new … continued

4 things you don’t need in a start-up’s website

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by sandi smith leyva, cpa
author of “10 keys to doubling your revenues“

you might be happy to hear me say all the things a brand new business does not need when they first start out:

  1. a logo is not necessary
  2. a $5,000 website is not necessary
  3. a bunch of social media accounts is not necessary
  4. a blog is not necessary (although a blog could replace the need for a website)

so what is necessary?  let’s take a look at the big picture first, then we can see what’s needed at each level of business maturity. read more →

seven reasons you need to know about “consumption marketing”

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and five ways to put it to use in your practice.

by sandi smith leyva, cpa
accountant’s accelerator

when i first heard the term “consumption marketing” i quickly fell in love with the concept.

consumption marketing is continuing to market to clients even after they’ve signed to do business with you.  it’s helping them to more fully “consume” your product or service.

consumption marketing is good for business because: read more →

when client-centric practice drives marketing…

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and marketing drives client-centric practice, it’s ‘professional services marketing 3.0.’ by bruce w. marcus professional services marketing 3.0 today, we are entering a new phase of accounting marketing, in which marketing is not only integrated into the tax and accounting … continued

when resistance is futile

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old-fashioned accounting marketing dies slowly in a painful journey to a new era. by bruce w. marcus professional services marketing 3.0 in the years following bates, accounting firms began a long and difficult process of learning how to market. accountants were … continued

a case study in using linkedin

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by hitendra patil
pransform

do you feel your social media efforts are not really profiting you the way you expected?

ask the question “what is the one most important thing in the internet world?” and the most common answer you will get is “relevancy.”

let’s take the example of what you are doing right now. you are on the 卡塔尔世界杯常规比赛时间 website because you have come to trust that it really gives you relevant actionable intelligence — so you revisit many times to benefit from the fresh insights relevant to you and your profession. read more →