six easy ways to follow up.
by jean caragher
capstone marketing
building relationships takes time. real networking begins after the first meeting. remember, networking is not selling. it is about building relationships and helping others.
when you meet someone whom you think will strengthen your network, you need to follow up and discover how you can be of help. here are six ways to follow up:
…and spell success. by bruce w. marcus professional services marketing 3.0 typical proponents of professional services marketing 3.0 are accountants who have learned to think and act like marketers, accountants who have developed new kinds of accounting firms, and new … continued
by sandi smith leyva, cpa
author of “10 keys to doubling your revenues“
you might be happy to hear me say all the things a brand new business does not need when they first start out:
so what is necessary? let’s take a look at the big picture first, then we can see what’s needed at each level of business maturity. read more →
what accountants are learning about marketing. by bruce w. marcus professional services marketing 3.0 today’s accountants understand that, unlike most other occupations, they must be active participants in the marketing process, at least as suppliers of grist for the marketing … continued
by jean caragher
capstone maketing
networking continues to be the most effective way for cpas to generate new business. yet, networking remains a marketing activity that many cpas consider uncomfortable and intimidating. how can you resolve the risk and reward of networking? read more →
cpas slow to adopt marketing automation.
too many firms are failing to leverage their websites to capture leads, and the state of the art of using marketing technology to automate the lead nurturing process is in its infancy, according to the author of a new study of 150 cpa firms.
[pro members get the full report]
and five ways to put it to use in your practice.
by sandi smith leyva, cpa
accountant’s accelerator
when i first heard the term “consumption marketing” i quickly fell in love with the concept.
consumption marketing is continuing to market to clients even after they’ve signed to do business with you. it’s helping them to more fully “consume” your product or service.
consumption marketing is good for business because: read more →
and marketing drives client-centric practice, it’s ‘professional services marketing 3.0.’ by bruce w. marcus professional services marketing 3.0 today, we are entering a new phase of accounting marketing, in which marketing is not only integrated into the tax and accounting … continued
old-fashioned accounting marketing dies slowly in a painful journey to a new era. by bruce w. marcus professional services marketing 3.0 in the years following bates, accounting firms began a long and difficult process of learning how to market. accountants were … continued
and why it’s not product marketing. by bruce w. marcus professional services marketing 3.0 the adjectives and comparisons and superlatives so common in product marketing have no place in professional services marketing. the boast, even when there seems to be … continued
by hitendra patil
pransform
do you feel your social media efforts are not really profiting you the way you expected?
ask the question “what is the one most important thing in the internet world?” and the most common answer you will get is “relevancy.”
let’s take the example of what you are doing right now. you are on the 卡塔尔世界杯常规比赛时间 website because you have come to trust that it really gives you relevant actionable intelligence — so you revisit many times to benefit from the fresh insights relevant to you and your profession. read more →
it’s not the product marketing they teach in college. by bruce w. marcus author of professional services marketing 3.0 accountants have historically not been concerned with the market. they are concerned with being good accountants, and meeting their own personal … continued
…as accounting firms redefine value. by bruce w. marcus professional services marketing 3.0 today’s modern accounting firm — and there are more of them than we think, and fewer of them than we’d like to think – is still evolving. … continued