seven steps to enforcing accountability among your firm’s partners

making partner in an accounting firm is not what it used to be.

by rick telberg

traditionally, becoming a partner in a cpa firm meant the end of a long, hard slog of grunt work and extended hours. but in today’s competitive environment, making partner is only the beginning of a new chapter of risks and challenges. and the work isn’t getting any easier.

august aquila, ceo of aquila global advisors, a full service consulting firm serving the accounting profession.
august aquila, ceo of aquila global advisors, a full service consulting firm serving the accounting profession.

today’s top cpa firm leaders are looking for new ways of building successful, enduring organizations. according to accounting firm management consultant august aquila, the culture of collegiality that gave way to a culture of entitlement is giving way to a new culture of performance and accountability.

“the lack of accountability can have a real impact on a firm’s profits,” aquila says. and with today’s shortage of high-level talent, new pressures to produce value for clients, and a white-knuckled squeeze on profits, holding leaders accountable has rarely been more critical to survival and success.

“but accountability is hard to implement,” aquila says, leading firms to make some common mistakes, like turning it into a checklist, or simply logging more information about evermore-minute activities.

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the new leadership skills you need to make partner in today’s accounting firm

gatto
gatto

technical skills alone aren’t enough.

by rick telberg

rarely has leadership-level talent been so important to the cpa profession and yet, perhaps, so difficult to find.

“technical knowledge used to be the only thing a firm really needed,” says rex gatto, a ph.d. in organizational psychology and a personnel consultant to cpa firms.

“but now you have to have somebody who can communicate, mentor and coach,” he says. “someone who knows how to build a team and a succession plan and work with others to make it happen.”

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five steps to achieving partner unity

litmus test: do you believe you can achieve more together than individually?

august aquila, ceo of aquila global advisors, a full service consulting firm serving the accounting profession.
august aquila, ceo of aquila global advisors, a full service consulting firm serving the accounting profession.

by august aquila
aquilaadvisors.com

everyone knows that partner unity is one of the keys for success. and we know the benefits of having greater partner unity than the next firm – better client service, less employee turnover, superior profitability.

the problem than many firms face is this – they don’t know how to create partner unity.

first, let’s define what partner unity is not.

  • all partners are not clones of each other
  • all partners do not have the same skill sets
  • all partners are not at the same stage of their lives
  • all partners do not agree on how the firm should be managed
  • all partners are not “best” friends.

now, let’s define what unity is. read more →

10 tech mega-trends changing the way you’ll do business

… in a new world of connectivity.

by rick telberg

as technology reshapes the world, accounting firms and finance executives must aggressively reshape their business strategies and their own corporate hierarchies, according to a new manifesto from leading thinkers at mckinsey & company.

given mckinsey’s “reach and influence in the senior executive community” (as even a competing gartner analyst admits), finance and accounting professionals need to know the firm’s new list of “10 tech-enabled business trends to watch.” pay attention: your boss or your client (or both) could quiz you about any or all of these hot topics.

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